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Black Friday TV deal to beat — LG OLED is $600 off right now

(Image credit: LG)

Black Friday deals are heating up, and already we're seeing our favorite retailers giving discounts to this year's top products. That includes savings on big-name OLED TVs, like the stunning LG CX OLED that's over $600 off right now. 

Amazon has the 55-inch LG CX OLED on sale for $1,396.99. This size of the set normally costs $1,999.99, so you'll save a historic $603 when you buy today. If you're torn about whether to wait more of the best Black Friday TV deals, you should know that this is the lowest price we've seen for LG's newest OLED ever. Did we mention it's also the best TV we tested this year?

LG CX OLED TV (55"): was $1,999 now $1,396 @ Amazon
The LG CX OLED TV is the best TV we tested this year, and it's over $600 off right now. This is the lowest price for this set we've seen yet and one of the most impressive early Black Friday deals overall.View Deal

In our LG CX OLED TV review we appreciated the set's amazing display, built-in Google Assistant and Amazon Alexa support, and a ton of other smart features. From LG's webOS 5.0 to the addition of smart home control and an intuitive motion-control remote, it's one of the smartest TVs we've ever seen.

LG has improved on its superb OLED with a more powerful processor, the addition of Dolby Vision IQ (which adjusts HDR performance based on the ambient lighting) and beefs up the sound with AI-powered audio tuning. 

And while the LG CX OLED's premium price might put off some shoppers, it packs in more premium value than more expensive OLED competitors. That's before the set goes on sale. Now, with a $600 discount, this is the pre-Black Friday OLED TV deal to beat. 

If you're on the hunt for more TV discounts, check out the best cheap TV deals and Best Buy Black Friday TV deals we're tracking right now.

Kate Kozuch

Kate Kozuch is a senior writer at Tom’s Guide covering wearables, TVs and everything smart-home related. When she’s not in cyborg mode, you can find her on an exercise bike or channeling her inner celebrity chef. She and her robot army will rule the world one day, but until then, reach her at