Best Buy is secretly discounting Roku's new 2026 TVs — here's the deals I recommend

Two Roku TVs and a Roku Ultra
(Image credit: Best Buy edited with Gemini)

Roku is my go-to when it comes to streaming devices. Simply put, no device is as fun and easy to use as Roku's. Even my non tech-savvy mom has mastered the ins and outs of her Roku TV.

Right now, Best Buy has Roku devices and TVs on sale from $24. Although that may sound like your run-of-the-mill Roku sale, the reason I recommend this sale in particular is because it includes discounts on Roku's 2026 lineup of TVs.

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Devices

Roku Streaming Stick 4K
Roku Streaming Stick 4K: was $49 now $44 at Best Buy

This small but mighty device delivers a crisp, cinematic experience with support for 4K HDR and Dolby Vision. It’s lightning-fast, easy to use, and packed with all your favorite apps (no wonder we gave it 4.5 stars in our Roku Streaming Stick 4K review). It’s a top-tier pick for leveling up any home theater setup. Note: It's a great buy at $44, but I've seen it sell for less, so I would wait for a lower price if you can.

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Roku Ultra
Roku Ultra: was $99 now $79 at Best Buy

The Roku Ultra is the brand's ultimate streaming box, now faster than ever with a beefy quad-core processor and support for Dolby Vision, HDR10+, and Dolby Atmos. It’s got Wi-Fi 6, Ethernet, USB-A, Bluetooth headphone support, and a rechargeable voice remote with backlight.

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Roku 65" Select 4K TV
Roku 65" Select 4K TV: was $429 now $299 at Best Buy

This 65-inch Roku TV is part of Roku's previous-gen lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.

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Roku 65" Select 4K QLED TV
2026 TV
Roku 65" Select 4K QLED TV: was $449 now $399 at Best Buy

Roku's new line of 2026 TVs just got their first major discount. The new TVs sport a better processor, audio, and four HDMI 2.1 ports. There's also HDR10+/HLG support and even compatibility with Apple Home, Amazon Alexa, and Google Home. There's no need to upgrade if you own an older model, but if you're purchasing your first Roku TV — this is a killer price.

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Roku 65" Pro Series 4K QLED Mini-LED TV
Roku 65" Pro Series 4K QLED Mini-LED TV: was $1,199 now $799 at Best Buy

The Roku Pro Series is an affordable Mini-LED 4K TV that offers a simple-but-powerful backdrop for all of your streaming needs. Its quantum-dot color and Mini-LED backlighting make this TV a step above most TVs in its price range. Plus, there are enough gaming features here to satisfy both casual and dedicated gamers.

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Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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