Binge-watching is a breeze with these Prime Day streaming device deals, as you can get crystal-clear 4K with Dolby Vision at affordable prices. This is one of the best times to upgrade your streaming set-up, but the deals won't last long.
We've found great Roku deals, Fire TV discounts, as well as a particularly rare Apple TV 4K price cut that reaches a historic low. Even the Chromecast With Google TV is on sale!
We expect a ton of Prime Day deals in the streaming category, and some of these discounts are knocking down the best streaming devices (as well as TVs with built-in Roku, Fire TV and Android TV software) to their lowest price ever.
Prime Day streaming device deals: Quick links
- Fire TV Stick Lite: was $29 now $11 @ Amazon (opens in new tab)
- Roku Streaming Stick 4K (2021): was $49 now $29 @ Amazon (opens in new tab)
- Fire TV Stick 4K Max: was $54 now $34 @ Amazon (opens in new tab)
- Roku Express: was $29 now $17 @ Amazon (opens in new tab)
- Apple TV 4K 2021: was $179 now $109 (opens in new tab)
Best Prime Day streaming device deals
Roku Streaming Stick 4K 2021: was $49 now $29 @ Amazon (opens in new tab)
The best streaming device overall is at its lowest price ever right now. Roku's easy-to-use interface, Dolby Vision support and a long-range Wi-Fi receiver makes this purchase a no-brainer.
Roku Express 4K Plus: was $39 now $24 @ Amazon (opens in new tab)
A major upgrade over the Roku Premiere, the Roku Express 4K Plus is the cheapest 4K device right now with this sale at Amazon.
Roku Express: was $29 now $17 @ Amazon (opens in new tab)
What if, say, you have an old 1080p TV you're holding onto? Still works, right? You can breathe new life into that TV with great Roku interface and ecosystem, for a really low price. Amazon's got the Roku Express for 40% off right now, knocking it down to $17.
Roku Streambar: was $129 now $89 @ Amazon (opens in new tab)
Save $40 on the Roku Streambar, a soundbar and streaming box combo. The Streambar is a 4K media player with access to all your favorite streaming apps, and we noted in our Roku Streambar review (opens in new tab) that it has excellent audio for its size. Plus, there's built-in Bluetooth for streaming from your phone.
Fire TV Stick 4K Max: was $54 now $34 @ Amazon (opens in new tab)
The Fire TV Stick 4K is one of the best streaming devices available. It offers snappy performance, 4K Ultra HD streaming at 60fps with HDR, WiFi 6 support and includes an Alexa Voice Remote.
Fire TV Stick 4K: was $49 now $24 @ Amazon (opens in new tab)
The Fire TV Stick 4K is less powerful than the Max, but also has 4K Ultra HD streaming and includes an Alexa Voice Remote at a lower price.
Fire TV Stick: was $39 now $16 @ Amazon (opens in new tab)
Lowest price ever! The standard Fire TV Stick has been surpassed by its 4K predecessors, but it still a very capable streaming device. If you have an older set, it's the ideal choice offering instant access to all your favorite streaming services and a voice-controlled remote.
Fire TV Stick Lite: was $29 now $11 @ Amazon (opens in new tab)
Lowest price ever! This Prime exclusive deal is slashing 60 percent off the Fire TV Stick Lite. The 1080p streamer supports HDR, HDR 10, HDR10+, and HLG, though it lacks Dolby Atmos Audio. Otherwise, this streamer is your best pick if you're looking for a super cheap streaming device.
Fire TV Cube: was $119 now $59 @ Amazon (opens in new tab)
Access today's most popular streaming content with Amazon's Fire TV Cube. From Netflix to Disney Plus to Sling TV, this Alexa smart device brings the convenience hands-free control of your favorite programs and movies to your living room. At $60 off, it's at its lowest price ever.
Chromecast with Google TV: was $49 now $39 @ Amazon (opens in new tab)
If you'd prefer your streaming to run on Android, then you can enjoy $10 off the Chromecast with Google TV thanks to Prime Day. With support for all your favorite services, 4K, HDR and Google Assistant built into the remote, it's a great hassle-free way to smarten up your TV.
Apple TV 4K 2021: was $179 now $109 (opens in new tab)
If you live in the Apple ecosystem, you know how rare deals like this are. With $70 off, the pretty-pricey new Apple TV 4K (32GB) is surprising to see, so act fast on this Prime Day streaming device deal.
NVIDIA Shield TV: was $149 now $124 @ Amazon (opens in new tab)
If the likes of Roku and Amazon aren't for you, there's always the Android TV-powered NVIDIA Shield TV — which is back to its lowest price. There's support fort 4K, HDR, Dolby Vision and Atmos, Google assistant, Alexa and even GeForce NOW cloud gaming.
The best Prime Day streaming TV deals
Many smart TVs run on the Roku OS or Fire TV interface or have a Google Chromecast built into the set. Check out some of the best streaming television Prime Day deals that are available right now.
Insignia 43" F30 4K Fire TV: was $229 now $189 @ Amazon (opens in new tab)
The Insignia F30 is one of the cheapest 4K TV deals you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. We love this deal because you get 4K resolution — instead of 1080p — for under $200.
Toshiba V35 43" Fire TV: was $289 now $189 @ Amazon (opens in new tab)
If you don't care for 4K resolution, Amazon has the Toshiba V35 Fire TV on sale from $189. The 1080p TV is light on features, but supports DTS Virtual: X audio and sports Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote. Just keep in mind, there are 4K Fire TVs also available at this price point (if you prefer a 4K screen).
Amazon 4-Series 43" Fire 4K TV: was $369 now $199 @ Amazon (opens in new tab)
If you're looking for an inexpensive 4K TV, you'll be well served by Amazon's new 4-Series of Fire TVs. Not only is it $170 off, but it's also at its lowest price ever. It packs HDR support (HDR10/HLG) and Alexa integration (via the remote control).
Pioneer 43" 4K Fire TV: was $319 now $199 @ Amazon (opens in new tab)
Pioneer is back in the TV-making business with a new 4K Fire TV. The TV features Dolby Vision support, DTS Virtual X sound, Apple AirPlay support, and a voice remote with Alexa. Usually on sale for $50 to $100 off, it's now at its lowest price ever.
TCL 43" 4K TV: was $349 now $249 @ Amazon (opens in new tab)
This TCL 4-Series TV is powered by Android, which makes streaming a breeze thanks to thousands of apps available via Android TV, its built-in Chromecast and Google Assistant. You also get HDR10/HLG support and three HDMI ports. Sure, there are less expensive 43-inch 4K TVs, but if you want the benefits of an Android-powered TV, this model is just $10 shy of its all-time price low.
Insignia 70" F30 4K Fire TV: was $649 now $479 @ Amazon (opens in new tab)
If you're looking for a 70-inch TV that won't break your budget, you'll want to check out this Insignia 4K Fire TV. It's currently one of the cheapest big-screen 4K smart TVs we've seen. It provides easy access to a variety of streaming services and comes with a voice remote featuring Alexa. By comparison, Best Buy has it on sale for $499 (opens in new tab).
Amazon Omni Series 75" 4K TV: was $1,099 now $749 @ Amazon (opens in new tab)
Amazon's new Omni Series of TVs are a premium line of Fire TVs. All models/sizes are currently on sale, but the 75-inch model is the most noteworthy at just $749. The TV includes features like HDR10/HLG support, always-on mics for hands-free Alexa, and two-way video calling support.
Which Prime Day streaming device deals are worth it?
In fact, our top choice, the Roku Streaming Stick 4K is on sale for Prime Day. It's our favorite device for two reasons. The first is that Roku is the best platform. It easy to use, simple and not crammed with ads. All of the best streaming services are in the Roku Channel Store. Secondly, it has Dolby Vision, so your favorite streaming shows will have the right color balance and contrast (provided your TV supports it, too).
While Fire TV devices aren't our personal recommendations to friends and family, they work well and are very affordable. With the Fire TV Stick 4K Max, you can get 4K streaming for under $35.
Several TG staffers are loyal to the Apple TV 4K, which is more expensive but features powerful performance and the most elegant navigation. It's been available at all-time-low pricing, so grab those savings while you still can.
Shop more Prime Day deals at Amazon
- Alexa device sale: Alexa devices from $19 (opens in new tab)
- Adidas: up to 55% off polo shirts, sneakers, jerseys, more (opens in new tab)
- Athleisure wear: yoga pants, workout tops from $6 (opens in new tab)
- Back to school: highlighters, backpacks, and more on sale (opens in new tab)
- Chromebooks: HP, Lenovo, Acer up to 50% off (opens in new tab)
- Deep fryers: Cuisinart, Hamilton Beach, more from $24 (opens in new tab)
- Fitness equipment: deals from $6 (opens in new tab)
- Groceries: up to 35% off Quaker, Starbucks, Lay's, and more (opens in new tab)
- HDTVs: smart TVs from $89 (opens in new tab)
- Headphones: Sony, Bose, Anker deals from $10 (opens in new tab)
- Heating/cooling: fans and air conditioners from $12 (opens in new tab)
- Kitchen appliances: save on Ninja, Keurig, Instant Pot (opens in new tab)
- Laptops: save on MacBooks, Chromebooks, and Windows machines (opens in new tab)
- Luggage/travel: sets and accessories from from $8 (opens in new tab)
- OLED TVs: deals from $739 (opens in new tab)
- PS5 games: deals from $29 (opens in new tab)
- Robot vacuums: iRobot, Shark, more from $129 (opens in new tab)