Forget Fire TV — Amazon has a huge Roku sale from just $17

Roku Streaming Stick Plus in hand
(Image credit: Tom's Guide)

Amazon’s October Prime Day sale is over and I’m willing to bet a lot of Fire TV Sticks were sold over the period. But I recommend going against the curve and choosing Roku instead. They’ve topped our lists of the best streaming services for years. Plus, right now Amazon is holding a huge Roku sale with deals starting from $17.

The best deal of the bunch is the Roku Streaming Stick 4K on sale for $29 at Amazon ($20 off.) This is a great value streaming device with 4K support. Or, if you don’t have a 4K TV, the Roku Streaming Stick HD 2025 is just $17.

Keep scrolling to see all the best Roku deals. For more, check out our Amazon promo codes coverage, and the best New Balance deals from $12 at Amazon.

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Roku streaming devices

Roku Streaming Stick HD 2025
Roku Streaming Stick HD 2025: was $29 now $17 at Amazon

While we recommend 4K streaming devices over HD, this option from Roku is great if you don't have a 4K TV. You'll get access to the excellent Roku streaming interface, all the streaming services you could want and voice controls via the Roku remote.
Price check: $17 @ Walmart

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Roku Streaming Stick 4K
Roku Streaming Stick 4K: was $49 now $29 at Amazon

Looking to stream in 4K? This small but mighty device delivers a crisp, cinematic experience with support for 4K HDR and Dolby Vision. It’s lightning-fast, easy to use, and packed with all your favorite apps (no wonder we gave it 4.5 stars in our Roku Streaming Stick 4K review). It’s a top-tier pick for leveling up any home theater setup.
Price check: $49 @ Best Buy

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Roku Ultra 4K Streaming Player
Roku Ultra 4K Streaming Player: was $99 now $69 at Amazon

The Roku Ultra is a serious upgrade over your TV interface. It offers 4K visuals with the full suite of HDR certifications you'd want, including HDR10+, HDR10, and Dolby Vision. If you want some heightened audio support, the Ultra also has Dolby Atmos support, turning your home entertainment setup into the cinema you've dreamed of.
Price check: $99 @ Best Buy

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Roku TVs

Roku 32" Select Series 1080p TV
Roku 32" Select Series 1080p TV: was $179 now $139 at Amazon

This budget-friendly 2025 Roku TV model bumps the resolution to 1080p along with support for Apple AirPlay and Apple HomeKit/Amazon Alexa/Google Assistant. It has two HDMI ports for consoles or other components.

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Roku 65" Plus Series 4K QLED TV
Roku 65" Plus Series 4K QLED TV: was $649 now $499 at Amazon

The Roku Plus Series is a budget-friendly 4K TV that offers a simple but powerful backdrop for all of your streaming needs. It's not the brightest TV on the block, but its inclusion of local dimming is very much worth having at this price point. It's good enough for casual gamers, but serious gamers might want to spend more on something more suited to their lifestyle. If all you want is an easy-to-use TV that simplifies streaming, the Roku Plus Series is a solid pick.

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Roku 65" Pro Series 4K TV
Roku 65" Pro Series 4K TV: was $1,199 now $599 at Amazon

Roku's first stab at Mini-LED TVs is a surefire hit, bringing to the market a serious value that's built on Roku's brand name ecosystem. It leverages Dolby Vision support in tandem with a 120Hz refresh rate, both of which make its hours upon hours of free content through Roku Channels all the more enticing.

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Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

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