My favorite streaming sticks just hit record-low prices for October Prime Day — 7 best Roku and Fire TV deals from $17

The standard Fire TV Stick is no more. It's now the Fire TV Stick HD and at just $17 it's a bargain. If you don't have a 4K television, it's the ideal choice offering access to all your favorite streaming services and a voice-controlled remote. We'd still advise most people to opt for the 4K Max model, but if you don't have a 4K TV this is the streaming stick for you.
Price check: $17 @ Best Buy

Voted best Fire TV streaming device in our guide, the Fire TV Stick 4K Max lets you stream content with better Wi-Fi performance and faster app launching than previous models. The voice remote makes finding content easy, while gaming features add extra value.
Price check: $39 @ Best Buy

If you want a premium streaming device, this is the gadget to get. The Amazon Fire TV Cube is a powerful streaming media player that combines 4K Ultra HD streaming with hands-free Alexa voice control. In our Amazon Fire TV Cube 2022 review, we said the 3rd Generation Fire TV Cube is the best Fire TV yet, combining best-in-class speed, an easy-to-use interface, a new remote, and an extra HDMI port for all of us device-jugglers. It supports the best streaming services like Netflix, Prime Video, and Disney Plus, letting you control your TV, soundbar, and smart home devices using just your voice for a smooth entertainment experience.

While we recommend 4K streaming devices over HD, this option from Roku is great if you don't have a 4K TV. You'll get access to the excellent Roku streaming interface, all the streaming services you could want and voice controls via the Roku remote.
Price check: $17 @ Walmart

The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.

Looking to stream in 4K? This small but mighty device delivers a crisp, cinematic experience with support for 4K HDR and Dolby Vision. It’s lightning-fast, easy to use, and packed with all your favorite apps (no wonder we gave it 4.5 stars in our Roku Streaming Stick 4K review). It’s a top-tier pick for leveling up any home theater setup.
Price check: $29 @ Best Buy | $38 @ Walmart

The Roku Ultra is a serious upgrade over your TV interface. It offers 4K visuals with the full suite of HDR certifications you'd want, including HDR10+, HDR10, and Dolby Vision. If you want some heightened audio support, the Ultra also has Dolby Atmos support, turning your home entertainment setup into the cinema you've dreamed of.
Price check: $69 @ Best Buy