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Amazon is discounting the best streaming devices in early Black Friday sale — here’s 7 deals from $27 I’d buy right now

Streaming device deals on Roku and Fire TV
(Image credit: Amazon)

Black Friday doesn’t officially start until November 28, but many retailers are kicking off deals early — and it pays to shop now before popular products sell out in the coming weeks. If you’ve been eyeing a streaming upgrade, there are some excellent discounts on both Fire TV and Roku devices.

From the Fire TV Stick 4K Max dropping to $39, to Roku's Streambar SE & Wireless Bass Bundle that saves you $80, there’s something for every setup. We’ve tested plenty ourselves, and they all deliver great value without any fuss.

Below, I’ve rounded up the seven best Fire TV and Roku deals worth grabbing during these early Black Friday discounts on Amazon.

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Streaming device deals

Amazon Fire TV Alexa Voice Remote Pro
Amazon Fire TV Alexa Voice Remote Pro: was $34 now $27 at Amazon
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The Alexa Voice Remote Pro makes streaming easier and more convenient. Its backlit buttons help in the dark, while custom shortcuts let you jump to favorite apps or Alexa commands. It controls volume and power, and even rings if lost. These are small upgrades that make a big difference.

Roku Streaming Stick 4K
Roku Streaming Stick 4K: was $49 now $39 at Amazon
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Roku's 4K Streaming Stick is a simple, compact way to stream in crisp 4K with HDR. It loads apps quickly, stays smooth even on weaker Wi‑Fi, and the remote controls your TV too. This device is perfect if you want easy access to Netflix, Prime Video, and all your favorite streaming services.

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max : was $59 now $39 at Amazon
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The Amazon Fire TV Stick 4K Max is a compact yet powerful streaming device. It delivers a sharp 4K picture, Dolby Vision, and immersive sound with Dolby Atmos. Thanks to a faster processor and Wi-Fi 6, apps load quickly and streaming stays smooth, making it perfect for upgrading any TV without extra hassle. We rank it as Amazon's best streaming stick right now.

Roku Ultra Streaming Player
Roku Ultra Streaming Player: was $99 now $79 at Amazon
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The Roku Ultra delivers a remarkably smooth and enjoyable streaming experience for those who want a premium setup without unnecessary complexity. 4K HDR looks sharp, and extras like Backdrops and smart home compatibility make it more than just a player. With Wi‑Fi 6, HDMI 2.1, and tons of free content, it’s a powerful, feature-rich option at a discounted price.

Amazon Fire TV  Cube
Amazon Fire TV Cube: was $139 now $99 at Amazon
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Amazon's Fire TV Cube is great for streaming because it’s fast, responsive, and easy to use. It supports 4K Ultra HD with HDR and Dolby Atmos, so shows and movies look and sound amazing. With hands-free Alexa voice control, you can play content or control smart devices without lifting a finger.

Amazon Fire TV Soundbar
Amazon Fire TV Soundbar : was $119 now $99 at Amazon
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This Amazon soundbar is a simple, solid upgrade if you’re tired of your TV speakers. It enhances dialogue clarity and adds a bit more “oomph” to movies, thanks to DTS Virtual X and Dolby Audio. It won’t knock your socks off with deep bass or full surround sound, but for a first‑time soundbar, it does the job.

Roku 4K HDR Streambar SE & Wireless Bass Bundle
Roku 4K HDR Streambar SE & Wireless Bass Bundle: was $229 now $149 at Amazon
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This Roku bundle will essentially make your TV feel alive. It streams 4K HDR content directly from the soundbar while improving dialogue clarity, and the wireless bass adds deep, punchy sound. It’s an easy, no-fuss way to upgrade both picture and audio. Plus, the bundle is $59 less than buying the products separately.

We’re tracking the best early Black Friday deals right now, so check back often for fresh discounts on everything from TVs from Samsung, LG, Sony, and more to must-have gadgets.

Looking for top streaming deals? We’ve rounded up the best subscription discounts, including live TV alternatives to YouTube TV. Plus, Apple’s most affordable tablet just dropped $50 with a special Apple TV bonus!


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Alix Blackburn
Senior Streaming Writer (UK)

Alix is a Senior Streaming Writer at Tom’s Guide, which basically means watching the best movies and TV shows and then writing about them. It’s a dream job for someone who’s been obsessed with storytelling since she first figured out how to work a remote. 


Before joining Tom’s Guide, Alix honed her skills as a staff writer with outlets like Screen Rant and Bough Digital, where she discovered her love for the entertainment industry. 


She heads to the cinema every week as a tradition, no matter what’s showing. For her, movies aren’t just entertainment — they’re a ritual, a comfort, and a constant source of inspiration. When she’s not at her desk or at the cinema, you’ll probably find her deep into a horror video game on her PC.

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