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Black Friday Roku deals 2021 — sales on Roku sticks, TVs and soundbars

Roku Streaming Stick 4K
(Image credit: Roku)

If you're hunting for the best Black Friday Roku deals, you've come to the right place. From super-affordable streaming sticks to huge sales on big Roku TVs, we're tracking all of it. We've even just found a great deal on a brilliant 50-inch QLED TV that brings it under $500!

The best Roku Black Friday deal overall is still the Roku Streaming Stick 4K is just $29 at Amazon (opens in new tab) (savings of $20 off). This sale is truly surprising, as this excellent streaming stick just came out last month, and $29 is a low price for a 4K device. The newest Roku deal is the Roku LE for $15 at Walmart (opens in new tab) — a limited edition streaming device that seems to be just like the Roku Express, but at $15 off (that's 50%!).

So make sure to check out all the best Roku deals below. And if you're looking for sales on all other tech and stuff you plan to purchase, check out our guide to the top Black Friday deals.

Best Black Friday Roku deals today

Best Black Friday Roku device deals

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Roku Streaming Stick 4K: was $49 now $29 @ Amazon (opens in new tab)
The latest (and greatest) Roku stick is already on sale, as our pick for the best streaming device (opens in new tab) overall is 42 percent off. This model adds Dolby Vision and a long-range Wi-Fi receiver, to make for better-looking streams that are more stable when you're watching further away from your router. In case Amazon's offer runs out, Best Buy (opens in new tab) and Walmart (opens in new tab) are matching this price.

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Roku Streaming Stick Plus: was $45 now $29 @ Amazon (opens in new tab)
If that above model runs out of stock, you can get the previous version of that streaming device for $5 less. It's still good, but not as great.

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Roku LE: $15 @ Walmart (opens in new tab)
This isn't your normal Roku Black Friday deal. Roku's rolled out a limited-time-only streaming device that's exclusive to Walmart, and it looks like a super-sale on a white version of the $30 Roku Express. If you want to put all the apps on a dumb TV, this 1080p streaming device is the best way to do it.

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Roku Streaming Stick 1080p: was $49 now $44 @ Best Buy (opens in new tab)
The Roku Streaming Stick tucks easily behind your screen and provides easy access to 1080p streaming media. We include this deal mostly in case the above 4K streamers sell out (which they will).

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Roku Ultra 2020: was $99 now $85 @ Amazon (opens in new tab)
The Roku Ultra is the best of the best, as its name suggests, but the discount right now is much smaller than it once was (look for it to go back to $61 or so). It supports HDR, Dolby Vision and Dolby Atmos, meaning your shows and movies will look and sound great. Plus, it's faster than every other Roku, and has the best Roku remote too. Walmart (opens in new tab) is discounting it as well, but not matching this price.

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Roku Premiere: was $39 now $19 @ Best Buy (opens in new tab)
The cheapest way to stream in 4K with a Roku is currently this $20-off sale on the tiny little Roku Premiere. It even offers HDR support! Limited availability, and  deal just went out of stock at Amazon (opens in new tab), so check back there if it goes out of stock at Best Buy.

Best Black Friday Roku soundbar deals

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Roku Streambar: was $129 now $79 @ Amazon (opens in new tab)
Roku's entry-level soundbar the Streambar — which we liked for its compact size and decent sound — is at its lowest price ever right now on Amazon. This is about $18 less than its previous low ($97). 

Best Black Friday Roku TV deals

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TCL 55" 4K Roku Smart TV: was $499 now $379 @ Best Buy (opens in new tab)
Upgrade your TV with this 55-inch TCL 4 Series set, complete with 4K resolution, HDR support, Roku smart TV software, and voice control. It's now $120 off at Best Buy and a great Black Friday TV deal. 

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TCL 65" 4K Roku Smart TV: was $699 now $499 @ Best Buy (opens in new tab)
Upgrade your TV with this 4K 65-inch TCL 4 Series set, with has four HDMI inputs, HDR support, Roku smart TV software, and voice control support for Siri, Amazon Alexa and Google Assistant. This $200 off sale leaves you with more cash to pay for all of the increasing lot of streaming services on the market.

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TCL 40" Roku TV: was $349 now $229 @ Amazon (opens in new tab)
Wanna go big screen, but stay affordable? This $120 sale helps you get a 40-inch Roku TV down to a much more affordable price. It includes three HDMI inputs, Alexa and Google Assistant support.

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TCL 75" 4K Roku Smart TV: was $999 now $749 @ Best Buy (opens in new tab)
Go even bigger with this 75-inch Roku TV, which is $250 off right now. 4K HDR picture quality with four HDMI inputs and support for Apple AirPlay and Siri, Amazon Alexa and Google Assistant. 

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TCL 55" 6-Series 4K QLED Roku Smart TV (2021): was $949 now $699 @ Best Buy (opens in new tab)
Brilliant mini-LED QLED performance at under $700? Yes, Black Friday always finds ways to surprise. This 6-series of TCL sets uses its AiPQ engine for optimizing color and output, and 128 local contrast control zones help you get the best contrast.

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TCL 50" 4-Series 4K TV: was $499 now $359 @ Amazon (opens in new tab)
What good is a great TV if it's not big enough to fill a wall? We tested the 43-inch version of this TV and found that it offers good color fidelity and all the standard Roku treats. And now that it's $140 off? Even better.

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TCL 50" 5-Series 4K QLED TV: was $599 now $449 @ Best Buy (opens in new tab)
Contrast control zones may sound like a vague term, but this 5-series 4K QLED Roku TV from TCL uses 40 of them to optimize color for truer white and black tones. 4 HDMI inputs and an integrated cable management system.

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TCL 40" 1080p Roku TV: was $349 now $229 @ Amazon (opens in new tab)
If you don't need 4K streaming, than this 40-inch Roku TV is the right model for you. It's got three HDMI inputs, plus a USB port for external content or powering a streaming stick. It also supports Alexa and Google Assistant.

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Hisense 65" 4K Roku TV: was $799 now $690 @ Amazon (opens in new tab)
Stream to your heart's content with this gigantic and immersive 4K TV. It offers support for Dolby Vision HDR and HDR10 video standards plus DTS Studio Sound for virtual surround sound. The 65-inch TV also sports a 120Hz refresh rate that smoothens out fast-paced scenes. 

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Onn 50" 4K Roku TV: was $349 now $329 @ Walmart (opens in new tab)
It's a modest price drop, but the Onn 50-inch 4K Roku TV merits a mention in our deals coverage because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more. 

Should I wait till Black Friday to buy a Roku?

For most people, the answer is simple: no. You can buy the excellent Roku Streaming Stick 4K (which just came out) on sale right now for $20 off, and that's a sale we didn't anticipate. This is the best Roku for most people, but if you need a Roku with an ethernet port or the best remote, the answer may be Yes. The Roku Ultra often goes on sale for as low as half-off, around Black Friday. It's also the fastest Roku, and has the best remote. But most people should take advantage of the Streaming Stick 4K savings right now.

Henry T. Casey
Senior Editor

Henry is a senior editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.