We’re just a week away from Black Friday, which means I’ve started to hear from friends and readers asking for holiday TV-shopping advice. Some folks are looking for a TV that emphasizes performance while others are searching for an affordable, approachable set with easy-to-use features. The early Black Friday deal that Amazon just dropped is one that’ll satisfy both types of shopper.
While we were all sleeping, Amazon knocked my favorite Roku TV down to its lowest price ever. You can get the 55-inch Roku Pro Series for $597 at Amazon today, and while Roku TVs are typically known for their friendly smart platform first and foremost, the Pro Series actually delivers a great picture, too.
As the name implies, the Pro Series sets itself apart from low-end Roku TVs with better display technology and a longer list of features. This makes it an excellent choice for Black Friday shoppers willing to spend a little more on performance.
First, let's talk about its display. The Roku Pro Series blends quantum dot-color with Mini-LEDs, the latter of which gives it an edge when it comes to brightness and overall contrast.
We're still chipping away at our full review of the 2025 Roku Pro Series, but according to our testing, this TV produces well over 1,000 nits of brightness in its brighter picture modes. This is plenty bright for daytime viewing, and thanks to the TV's Mini-LED backlighting, movie night will look much more cinematic on the Pro Series than it would on a cheaper TV with basic LEDs.
The Pro Series sets itself apart from low-end Roku TVs with better display technology and a longer list of features.
If you've ever used a Roku streaming device before, you probably understand the appeal. The clean-looking interface is easy to warm up to and the Roku library of downloadable apps is robust. I love this combination of simplicity and power.
The TV’s built-in Roku features are the main attraction here, but the Pro Series is also a pretty solid gaming companion, too. It arrives with two HDMI 2.1-compatible inputs that support 4K gaming up to 120Hz. That’s the maximum 4K spec for current-generation consoles.
For people who are looking to save as much money as possible on a new 55-inch TV this holiday shopping season, there are plenty of more-affordable options out there. Most of them, however, don't deliver the sort of performance you'll get from the newest Roku Pro Series.
For more discounts, check out our Amazon Black Friday deals live blog and our main Black Friday deals live blog.
Shop today's best Black Friday deals
- Amazon: 50% off Ring, Ninja, AirPods and more
- Walmart Plus: 50% off @ Walmart
- REI: half-off Arc'teryx, Patagonia, more
- Dell: monitors from $69, laptops from $299
- Nectar: 50% off mattresses + bundles
- Best Buy: laptops from $149
- Lenovo: doorbuster deals from $319
- Wayfair: up to 80% off home decor
- Lululemon: top picks from $9
- Newegg: Doorbuster deals from $6
- Walmart: holiday gifts from $15
- Birkenstock: deals from $20 @ Nordstrom
- Saatva: luxury mattresses from $1,099
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