Act fast! The new Apple Watch 9 is already on sale at Amazon

Apple Watch 9 with a Tom's Guid deal tag
(Image credit: Future)

The Apple Watch 9 represents the next generation of the popular smartwatch. After its grand unveiling at the most recent Apple Event, the wearable was made available for purchase only last week, so imagine our surprise to see it already discounted.

Right now, the Apple Watch 9 (41mm/GPS) is on sale for $389 at Amazon. That’s $10 off its full MSRP of $399. Naturally, this first discount drops the smartwatch down to its lowest price to date, so if you were planning to pick up an Apple Watch 9 at launch this Apple Watch deal is a no-brainer.

Apple Watch 9 (41mm/GPS): was $399 now $389 @ Amazon

Apple Watch 9 (41mm/GPS): was $399 now $389 @ Amazon
The Apple Watch 9 is the best smartwatch for most people and an impressively well-rounded wearable device. It packs a more powerful S9 processor, brighter display and a lengthy 18 hours of battery life. It's also got new double-tap gestures, as well as improved health-tracking, safety and GPS capabilities. The Apple Watch 9 is now at its lowest price ever at Amazon.  

After getting our hands on the Apple Watch 9, it’s shot straight to the top of our roundup of the best smartwatches beating out competition from the Samsung Galaxy Watch 6 and the Google Pixel Watch. It’s easily the most well-rounded smartwatch we’ve tested, offering first-rate communication, fitness, health and safety features. All this comes in a sleek package that is competitively priced. 

In our Apple Watch 9 review, we said “The Apple Watch Series 9 is the best smartwatch yet thanks to significant performance upgrades and the addition of a handy new double-tap gesture.” We also appreciate that it’s leading Apple’s efforts in creating carbon-neutral certified devices, making this among the company’s most environmentally friendly products. 

The flagship addition is the all-new S9 processor, which delivers increased performance and a lengthy 18 hours of battery life on a single charge. This more powerful chip enables new capabilities such as the double-tap gesture, which allows you to control the watch by tapping your index finger and thumb together. You can use this for answering calls, responding to texts, pausing music and more.

Plus, the Apple Watch 9 also packs a brighter display, watchOS 10 and a much improved Siri experience. Not only is the voice assistant better able to process requests, but it can now be used even when not connected to Wi-Fi. 

The Apple Watch 9 makes a strong case for itself at full retail price, so even a relatively small $10 discount shouldn’t be overlooked. However, if you’re hoping for a more substantial saving, Amazon’s October Prime Day is just weeks away and it will be followed by the annual Black Friday sales. We could see fresh Apple Watch 9 deals during these sales events.

TOPICS
Rory Mellon
Entertainment Editor (UK)

Rory is an Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team. 

Read more
Apple Watch 10
Apple Watch 10 is Black Friday cheap on Amazon — get it now for just $329
Apple Watch Series 10 lowest price
Hurry! The Apple Watch 10 just crashed to a new all-time low price — get it while you can
Apple Watch 10 models shown at Apple event
Best Apple Watch deals in March 2025
Apple Watch Series 10 lowest price
Apple Watch 10 returns to lowest ever price on Amazon — get it now for just $329
Apple Watch SE
Apple Watch Ultra 2 and Apple Watch SE get huge discounts in epic Amazon sale
a photo of the Apple Watch SE 1st gen
The Apple Watch SE just dropped to $199 so you can track your fitness goals for less
Latest in Smartwatches
Garmin Fenix 8 Sleep
New data reveals the average Garmin sleep score — do you sleep better or worse than most people?
Garmin Fenix 8 deal
Act fast! Unexpected discount sees Garmin Fenix 8 drop to its lowest price on Amazon
The coolest things the Apple Watch can do
7 best Apple Watch features you're probably not using, but should
Close-up of the Amazfit Active 2 and Apple Watch SE next to each other on a user's wrist
I put the Apple Watch SE vs Amazfit Active 2 through a 7-round face-off — here's the winner
The Apple Watch Series 10 on display at the device's launch in September 2024
Apple Watch sales plummet 19% as smartwatch market declines for first time
apple watch 4
Apple Watch escapes U.S. import ban after court victory in patent case
Latest in Deals
Amazon shopping cart
Huge Amazon Spring Sale preview — 17 device deals I'd shop now up to 50% off
The Saatva RX in a sunny bedroom
Take 15% off the Saatva RX mattress in better than Black Friday flash sale — save up to $599
Saatva Solaire adjustable mattress with one side of the bed raised slightly, and a blue price drop label over the top of the image
Hurry! Saatva's adjustable firmness mattress hits lowest price in epic one-day sale — save up to $989 now
Google Pixel 9 Pro in hand
Epic Google sale on Pixel 9 Pro, Pixel Watch and more — 9 deals I’d buy with up to $400 off
KitchenAid Artisan 5-quart stand mixer in Dried Rose
The KitchenAid Artisan is my favorite stand mixer — and you can get $80 off right now at Amazon
MacBook Air M3 15-inch in hand with Tom's Guide Lowest Price badge
I wanted the M4 MacBook Air, but this near-maxed out MacBook Air M3 for $300 off just changed my mind