Not a typo! Apple Watch 10 is $120 off in last-minute Amazon Prime Day deal

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This Apple Watch deal ends today

Apple Watch Series 10 worn on a wrist with a Tom's Guide Prime Day deal tag overlay
(Image credit: Future / Tom's Guide)

As the latest Apple wearable on the scene, the Apple Watch 11 is grabbing all the headlines. But it may not be the best smartwatch purchase you can make right now. That’s because its predecessor, the Apple Watch 10, just got a sizeable price cut for Amazon's October Prime Day.

Right now, the Apple Watch 10 is on sale for $309 at Amazon. That’s a $120 saving compared to its regular MSRP of $429. This is one of the best Apple Watch deals we’ve spotted all year. It’s also a limited-time deal with Amazon, noting the wearable will return to full price when its latest sales event concludes at the end of today (Oct. 8).

Apple Watch 10
Apple Watch 10: was $429 now $309 at Amazon

The Apple Watch 10 is discounted to $309 on Amazon right now — that’s the cheapest I’ve ever seen it. The deal is for the 46mm watch, excluding cellular and AppleCare. The cheapest deal is on the sports band and sport loop watches, but the discount applies to several different colorways.

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It may no longer be the latest generation of Apple Watch, but the 10 is surprisingly similar in specs and features to its successor, the Apple Watch 11. The latest model adds a slightly tougher display and a longer battery life, but otherwise, the two are nearly identical in terms of functionality.

Designed to be worn 24/7, Apple Watch 10 can track your fitness throughout the day and keep tabs on your sleep. It’s a natural extension of your iPhone (Android users may want to consider a Samsung Galaxy Watch), and is ranked as one of the best smartwatches for very good reason.

Even if you’re opting for the Apple Watch 10 instead of an 11, you’re not missing out on useful features like the sleep score, Workout Buddy (if you have one of the newer iPhones paired up), and the new hypertension alerts. So, this is definitely the Apple Watch to pick up right now once you factor in this $120 saving.

Looking for more last chance Prime Day discounts? We’ve got an October Prime Day live blog, regularly updated with the latest savings.

Rory Mellon
Rory Mellon
Senior Entertainment Editor (UK)

Rory is a Senior Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team.

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