Black Friday is back! 15 deals I'd shop in Best Buy's epic Apple sale
Best Buy is one of my go-to retailers for Apple deals. Although Black Friday is behind us, the retailer just launched a new Apple sales event offering huge discounts on some of my favorite Apple gear.
If you're looking for a new Mac, Best Buy has Mac desktops and laptops on sale from $479. This includes the new Mac mini M4 ($479) and the current-gen MacBook Air M4 from $799. The latter was $50 cheaper on Black Friday, but it's still an amazing price for an Editor's Choice laptop. Meanwhile, the Mac mini M4 is at an all-time price low and a machine I personally own and recommend.
If you want a new watch, Best Buy has Apple Watches on sale from $299. Both the Apple Watch SE 3 and the Apple Watch 11 are $100 off and priced at their lowest price of the year.
Keep scrolling to check out my favorite Apple deals you can shop ahead of the holidays. For more gift ideas and sales, check out our holiday gift guide and best Christmas deals roundup.
Quick Links
- shop all Best Buy Apple deals
- AirTag 4-Pack: was $99 now $74
- AirPods 4: was $129 now $84
- Apple Watch SE 3: was $249 now $199
- 11" iPad (A16): was $349 now $279
- Apple Watch 11: was $399 now $299
- Mac mini (M4): was $599 now $479
- MacBook Air (M4): was $999 now $799
- 14" MacBook Pro (M5): was $1,599 now $1,349
My Favorite Apple Deals
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Save $24 on this 4-pack of Apple's AirTag trackers, letting you track multiple objects directly from your iPhone. Whether you're traveling with multiple bags or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.
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Apple's least expensive wireless headphones have dropped to their lowest price ever. In our AirPods 4 review, we found their noise cancellation surprisingly effective, and also liked that the case has Apple Find My built in, in case they go missing. Yes, we wish battery life were longer, but this is still a great deal.
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The AirPods Pro 3 bring the heat with 10 hours of battery life, improved sound, and superior ANC. They're comfortable and have plenty of fitting options to make sure you can find the fit for you. In our AirPods Pro 3 review we said the Editor's Choice buds deliver the upgrade iPhone users have been waiting for with improved battery life, stronger noise cancellation, and smart new features like Live Translation, which delivers real-time translations to your ears.
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The base model Mac mini M4 is a big step up from its predecessor and provides more than enough power for most people. It comes with Apple’s powerful M4 chip, 16GB of RAM, and 256GB of storage. You also get plenty of ports in a tiny package with three Thunderbolt 4 ports, two USB-C ports, HDMI, and Ethernet. In our Apple Mac mini M4 review, we said the Editor's Choice machine is as close to perfect as it gets.
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The new MacBook Air is powered by Apple's latest M4 chipset. The new Mac upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.
iPads
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The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.
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The new iPad mini is already getting a discount, and any price cut to this small tablet is welcome. We're big fans of its incredibly portable design and long battery life (it lasted 10 hours in our battery life tests.) It comes with speedy performance thanks to Apple's A17 Pro chip, and has a gorgeous 8.3-inch (2,266 x 1,488) Liquid Retina display. You also get 12MP cameras on the front and back and Wi-Fi 6e support. In our iPad mini 7 review, we said it delivers the full iPad experience in a tiny size.
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The 2025 iPad Air packs Apple's M3 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and 12MP front camera. The tablet packs a more powerful 8-core CPU, which makes the M3 up to 35% faster for multithreaded CPU workflows than the iPad Air M1. There's also a 9-core GPU on board with 40% faster graphics performance than the M1. In our iPad Air M3 review we said its fun Apple Intelligence features, reliable battery life (9 hours w/ 41 minutes), and overall thin design make it a winning Apple slate.
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This larger size iPad Air sports the same M3 processor as its 11-inch counterpart, but it's coupled with a 13-inch LED (2732 x 2048) display. Otherwise, it packs the same 128GB of storage, 12MP rear camera, WiFi 6E support, and 12MP front camera. The new CPU and larger display should make this iPad a favorite for gamers.
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This iPad Pro packs Apple's latest M5 processor paired with a stunning 11-inch Ultra Retina XDR OLED (2420 x 1668) display. The new M5 processor features 9 CPU cores and 10 GPU cores. It also features a landscape 12MP Center Stage camera and a 12MP Wide camera with adaptive True Tone flash. In our iPad Pro M5 review we said this is "the most powerful tablet ever."
MacBooks
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Prefer a bigger MacBook Air than the 13-inch model? The 15-inch model is also on sale. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD.
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The new MacBook Pro features Apple's latest M5 chipset, with a 10-core CPU and 10-core GPU. It's designed to deliver a huge boost in AI and graphics performance for everyone from students to creatives. In our MacBook Pro M5 review we said the Editor's Choice machine is a fantastic option for power users who demand a powerful and portable notebook with epic (18 hour) battery life. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M5 CPU, 16GB of RAM, and a 512GB SSD.
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If you're looking for raw horsepower, the 14-inch MacBook Pro with M4 Pro chip is for you. It offers blistering performance and will likely speed through most of your daily tasks without so much as a hiccup. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M4 Pro CPU, 24GB of RAM, and a 512GB SSD.
Apple Watch
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The Apple Watch 11 features an always-on screen that's 2x more scratch resistant than its predecessor. It's powered by Apple's S10 processor and packs an improved 24-hour battery, 5G radio (cellular model only), Sleep Score, and hypertension alerts. In our Apple Watch 11 review we said it's the best overall Apple Watch for most people and one of the only smartwatches on the market with hypertension alerts, detecting signs of possible high blood pressure.
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
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