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The Xbox Series X mini fridge is real, so the meme is no longer just a dream

Screengrab via YouTube of Xbox Series X fridge opening
(Image credit: Xbox | YouTube)

This may be the easiest way to secure an Xbox Series X, sort of.

After winning the title of "Best of Tweets" in an online contest, Microsoft’s general manager of Xbox games marketing Aaron Greenberg has acquiesced to fan demands by announcing that an Xbox Series X mini fridge is in the works. So, for the many that are continuing to search for Xbox Series X restock, this might be a cool consolation — assuming the Xbox Series X mini fridge doesn’t immediately sell out and head straight to eBay. 

Best of Tweets was a competition put together by Twitter Marketing that aimed to recognize the best brand tweets of 2020. It included the likes of Wendys, Doritos, Geico and Alexa. Ultimately, the competition came down to Xbox and Skittles. With more than 340,000 tweets, Team Green narrowly squeaked out a victory with 50.5 percent of the votes.

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Upon Greenberg’s announcement that Xbox Series X mini fridges would see the light of day, the Xbox fanbase went understandably nuts.

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Since its announcement, the Xbox Series X has been affectionately called a fridge by fans. Microsoft seized on the meme-ability and actually created life-size Xbox Series X fridges, which it then sent out to influencers and celebrities like iJustine, Dwayne "The Rock" Johnson and Snoop Dogg.

This isn't the first time Microsoft has put on a giant-sized publicity stunt. For the launch of the Xbox One, Microsoft created a giant Xbox One console in Vancouver, calling it the "biggest launch in Xbox history."

The actual fridge had an estimated value of $500. It’s likely that this mini fridge will be half the cost or less. Unfortunately, Greenberg did not unveil when fans might see the Xbox Series X mini fridge go on sale. But given the continued console shortages, we wouldn’t be surprised if it gets pushed to the end of this year, or even next. 

Ron Lyons, Jr. is a freelance writer. His beats include culture, entertainment and technology. His bylines include Slate Magazine, Insider, and the 101.9 WDET. Whenever he’s not writing stories, he’s playing video games and listening to music on Spotify.