I would not buy the LG C6 OLED yet — here's how long you should wait

The LG C6 OLED is a seriously tempting TV. It’s the successor to the LG C5 OLED, the only TV from 2025 to achieve a perfect score in our methodical testing protocol and the best OLED TV from last year.

This year’s C6 will come in two forms — the base LG C6 and the more advanced LG C6H that uses the brand’s new Hyper Radiant Technology. I saw both on a recent trip to LG's North American HQ, and I found the latter incredibly impressive with better overall color performance.

LG just announced the pricing for the series: A 65-inch C6 will set you back $2,699 at launch, while the more advanced 77-inch C6H will cost an eye-watering $3,699. As excited as I am about these TVs, you might want to hold off buying them on launch day at their full retail price — but if launch day isn’t the best time to buy it, when is?

The two secret sweet spots for buying a new TV

Everyone knows that Black Friday is a great time to buy a new TV. With sales that often reach or surpass 50% off the launch price, November is the absolute best time to buy.

That said, it’s not the only time.

Your first real opportunity to buy a new TV at a significant discount happens in July. Last year around this time, the 65-inch LG C5 OLED dropped to $1,700, according to CamelCamelCamel. Compared to the launch price of $2,700, this was a huge drop and sparked a lot of interest from our readers.

If you want to beat the Black Friday rush, the second time to score a TV on sale comes in September after the back-to-school sales end. In 2025, the C5 OLED dropped to $1,500 around this time. It’s still $250 more than the C5 OLED’s lowest price during Black Friday — $1,246 — but that’s not a bad deal overall.

In the meantime...

Save 50% ($1,353)

LG 65" C5 4K OLED TV: was $2,699 now $1,346 at Amazon

It may be a year old, but the LG C5 OLED still delivers one of the best all-around TV experiences you can get in 2026. It offers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering. Right now, the 65-inch C5 is almost 50% off its original price.

View Deal

So what's someone to do if they want a new OLED and don't want to pay for the C6? Well, the good news is that the LG C5 OLED is still exceptional and, thanks to its latest price drop, incredibly cheap.

It's currently back to $1,346 on Amazon for the 65-inch version, so only around $100 more than its all-time-lowest price.

Not sure which model is right for you? You can read about all the differences in our LG C5 vs C6 face-off.

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