The 5 best OLED TV deals I’d shop ahead of October Prime Day

Collage of OLED TVs on sale for October Prime Day — (Image credit: Amazon edited with Gemini)

Jump To:

Quick Links
Best Value
Best OLED TV Deals

As someone who watches a lot of TV, upgrading to an OLED TV has been one of the best decisions I've made. My OLED TV provides images that are sharp and look real. This is especially true when watching dark, k-dramas like My Mister and Lost (both of which I whole heartedly recommend).

While it's true that OLED TVs are pricier than conventional LED-based TVs, the price of OLED TVs has come down dramatically. Additionally, with Amazon's Prime Big Deal Days kicking off next week, OLED TV deals have never been cheaper.

For example, right now you can get the LG 65-inch B6 4K OLED TV for $1,299 at Amazon. (It's listed as $1,399, but you get a secret $100 discount at checkout). Although it's an entry-level OLED, we named it the best value for 2026. If you're looking to spend the least amount on a new TV, the B6 is again the TV I recommend. Best Buy has the LG 48-inch B6 4K OLED TV on sale for $799. The 48-inch model is a Best Buy exclusive, so this is a deal you won't find at Amazon.

Below are all the OLED TV deals I recommend shopping as we head into Prime Big Deal Days. For more discounts on TVs, check our October Prime Day TV deals guide.

Quick Links

Samsung 48" S85H 4K OLED TV: was $1,097 now $997
Roku 55" Pro 4K OLED TV: for $999
Samsung 42" S90H 4K OLED TV: was $1,197 now $1,097
Sony 48" Bravia 6 4K OLED TV: was $1,299 now $1,098
LG 65" B6 4K OLED TV: was $1,399 now $1,299
LG 55" C6 4K OLED TV: was $1,999 now $1,499

My Top Value Pick

Amazon is secretly taking $100 off the LG B6 during checkout. That's an epic deal for a TV we called the best entry-level OLED TV of 2026. It supports 4K games at up to 120Hz and can kick it up to 144Hz with VRR enabled (a benefit for PC gamers). The TV also supports Dolby Vision, the most popular enhanced HDR format on the market. In our LG B6 OLED review, we said the Editor's Choice TV is nearly as good as the pricier C6, but for a fraction of the price. Note: The 48-inch model is a Best Buy exclusive and on sale for $799.
Price check: 48" for $799 @ Best Buy

Best OLED TV Deals

The LG C6 is one of the year's best OLED TVs. It offers spectacular OLED performance (including ample brightness) for far less than what you'd have to pay for a flagship-level model. It also comes with a full slate of four HDMI 2.1 inputs, Dolby Vision support, and just about every gaming-related feature a dedicated gamer could ask for. In our LG C6 OLED TV review we said the Editor's Choice TV performs brilliantly offering top-tier brightness and colors.
42" for $1,149
48" for $1,199
65" for $1,699

Back to the top ⤴

Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.