Valentine's Day self-care deals from $14 — 11 ways to treat yourself on Amazon

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(Image credit: Tom's Guide)

Valentine's Day doesn't have to be about someone else — it's the perfect excuse to prioritize yourself. Whether you're single, coupled, or somewhere in between, a little self-care goes a long way, and you deserve it.

Amazon's Valentine's deals are loaded with products designed to help you feel your best, from skincare that actually works to gadgets that turn your home into a personal spa. This year, why not invest in things that make you feel good long after February 14th passes.

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Amazon self-care deals

Biodance Bio-Collagen Real Deep Mask
Biodance Bio-Collagen Real Deep Mask: was $19 now $14 at Amazon
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Valentine's Day should include treating yourself, not just others. This overnight hydrogel mask delivers deep hydration and turns transparent after 3 hours as it absorbs, making it perfect for overnight use or morning skincare routines. Galactomyces and niacinamide brighten uneven tone, and it's formulated without irritants for sensitive skin.

Yanibest  Heatless Hair Curler Set
Yanibest Heatless Hair Curler Set : was $19 now $14 at Amazon
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Wake up with curls, no heat required. This doft curling rod wraps around your hair before bed, giving you bouncy, frizz-free curls by morning without any damage from hot tools. It's comfortable enough to sleep in and works on all hair types.

Yankee Candle
Yankee Candle : was $24 now $14 at Amazon
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Many of Yankee's best selling candles are down to just $12 off in the lead up to Valentine's Day. My personal favorite is Amber and Sandalwood, but there's something for everyone!

Laneige  Lip Glowy Balm
Laneige Lip Glowy Balm : was $19 now $15 at Amazon
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If you're already obsessed with Laneige's cult-favorite Lip Sleeping Mask, this is its pocket-sized daytime counterpart. The lightweight balm delivers serious hydration thanks to Shea and Murumuru Seed butters, while the subtle tint gives you a glossy, just-bitten look. Use it alone, as a primer before lipstick, or layer it on top for extra shine.

Growalleter  Ocean Wave Projector Light
Growalleter Ocean Wave Projector Light : was £16 now £14 at Amazon
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If you've seen TikTok videos of these in action, you know how mesmerizing they are. This ocean wave projector casts 3D holographic water ripples across your walls and ceiling in 16 colors with four dynamic modes (Breath, Flicker, Smooth, Static). The ASMR-worthy visual effects operate under 20 decibels, creating a tranquil atmosphere perfect for meditation, relaxation, or winding down before bed. At $14, it's an affordable way to turn any room into a calming escape.

Crest  3D Whitestrips Sensitive & Gentle + LED Light
Crest 3D Whitestrips Sensitive & Gentle + LED Light : was $50 now $39 at Amazon
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This kit gently removes 20 years of stains with strips formulated specifically for sensitive teeth, plus an LED light to enhance results. Whether you're planning a date night or just want to feel more confident, $39 gets you professional-level whitening at home.

Amazon  Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was $59 now $39 at Amazon
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Voted best Fire TV streaming device in our guide, the Fire TV Stick 4K Max is perfect for Valentine's night in. Skip the crowded restaurants and settle in for a movie marathon with better Wi-Fi performance and faster app launching than previous models. The voice remote makes finding the perfect rom-com or binge-worthy show effortless, and if you want to break up the evening with games, the gaming features add extra entertainment value without leaving the couch.

Suri 1.0 Sonic Electric Toothbrush
Suri 1.0 Sonic Electric Toothbrush : was $119 now $95 at Amazon
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The Suri toothbrush's reputation precedes it, and I get the hype. Excellent cleaning power plus thoughtful extras like a UV travel case that sterilizes your brush head. The ergonomic handle feels premium, and sustainable materials are a bonus. Simply put, it's the best overall electric toothbrush you can buy.

 Foreo  Face Cleansing Brush
Foreo Face Cleansing Brush: was $199 now $124 at us.amazon.com
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Take your skincare routine to the next level with the FOREO Luna 4. It's a 2-in-1 facial cleansing and firming brush that's won praise from the likes of Marie Claire, Allure, Cosmo. It gets down into your pores to remove any speck of dirt or makeup, improving skin texture as a result. The pulsations are gentle and provide a soothing effect as the device glides across the face.

Ninja Slushi
Ninja Slushi : was $299 now $249 at Amazon
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Planning Galentine's Day cocktails on February 13 or Valentine's at-home celebrations the next day? The Ninja Slushi turns any drink into a frozen slush without ice or a freezer — just a self-cooling auger that does the work for you. Five settings handle everything from spiked slushies and frozens to milkshakes and frappés, keeping drinks cold for up to 12 hours so the party doesn't stop. Sure it's a little boujee, but why not treat yourself?

Shark  FlexStyle (Special Edition)
Shark FlexStyle (Special Edition) : was $329 now $294 at Amazon
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If the Dyson Airwrap's price tag makes you wince, this is your alternative. The Shark FlexStyle transforms from a powerful hair dryer to a multi-styler with a twist — literally. It comes with auto-wrap curlers, a brush, and a concentrator, so you can dry, curl, volumize, and smooth without switching devices. The intelligent heat control protects against heat damage, making it safe for daily use.

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Kaycee Hill
How-to Editor

Kaycee is Tom's Guide's How-To Editor, known for tutorials that get straight to what works. She writes across phones, homes, TVs and everything in between — because life doesn't stick to categories and neither should good advice. She's spent years in content creation doing one thing really well: making complicated things click. Kaycee is also an award-winning poet and co-editor at Fox and Star Books.

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