19 best Black Friday Apple deals — I found the biggest discounts on AirPods, MacBooks, Apple Watch and more
As Black Friday gets closer, the deals just keep getting better — and the best part? You don't need to spend a fortune to score premium Apple devices at prices that feel like a steal.
Case in point: Retailers like Amazon, Walmart and Best Buy are already slashing prices on some of our favorite Apple products, including AirPods, iPads, MacBooks, and more. For starters, you can save $50 on the Apple Watch SE 3 (GPS/42mm) at Amazon, bringing it down to $199, its lowest price ever.
The MacBook Air 13" (M4/256GB) is also sporting an all-time low price of $749 at Amazon. If you're looking to get your hands on one of the best tablets, the iPad 11” (Wi-Fi/128GB) is on sale for $299.
So whether you're looking to jumpstart your holiday shopping or upgrade your current tech on a budget, these early Black Friday deals are worth considering.
Quick Links
- shop all Apple deals on Amazon
- AirTag: was $29 now $17
- AirTag (4-Pack): was $99 now $64
- AirPods 4: was $129 now $117
- Apple Watch SE 3 (GPS/40mm): was $249 now $199
- Apple Watch 11 (GPS/42mm): was $399 now $349
- MacBook Air 13" (M2/256GB): was $799 now $699
- MacBook Air 13" (M4/256GB): was $999 now $749
- MacBook Pro 14" (M5/512GB): was $1,599 now $1,475
My 5 Favorite Black Friday Apple Deals
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The USB-C version of the AirPods Pro 2 have the same H2 chip as the other AirPods Pro 2 earbuds. That provides 2x more noise cancellation than the original model, and this version supports Apple's lossless audio protocol. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. Just note that the newer AirPods Pro 3 are now available.
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.
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The brand-new Apple Watch just got a $50 discount! The Apple Watch 11 features an always-on screen that's 2x more scratch-resistant than its predecessor. It's powered by Apple's S10 processor and packs an improved 24-hour battery, 5G radio (cellular model only), Sleep Score and hypertension alerts. It's available in 42mm and 46mm sizes.
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The base model Mac mini M4 is a big step up from its predecessor and provide more than enough power for most people. It comes with Apple’s powerful M4 chip, 16GB of RAM, and 256GB of storage. You also get plenty of ports in a tiny package with three Thunderbolt 4 ports, two USB-C ports, HDMI, and Ethernet.In our Apple Mac mini M4 review we said the Editor's Choice machine is as close to perfect as it gets.
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.
AirTags
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for? Save $5 right now.
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Save $25 on this 4-pack of Apple's AirTag trackers, letting you track multiple objects directly from your iPhone. Whether you're traveling with multiple bags or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.
AirPods
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The AirPods 4 are about as barebones as AirPods come, but they're still packed with features. Spatial Audio is on board for example, something you'd have to pay more for on the old model. 5 hours of battery isn't the very best, but they're a great on boarding place for the AirPods line.
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The AirPods Max are Apple's flagship headphones, and despite a recent USB-C update they've remained mostly the same since their initial release. They're a weighty, well built pair of headphones that sound really good — earning 4 stars in our AirPods Max review. Note: these have sold for as low as $429 in the past.
Apple Watch
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The Apple Watch 10 boasts a thinner and lighter design, faster charging and a new sleep apnea detection feature. Some other new key features include 30% more screen area, rounded corners and a first-ever wide angle OLED display. The device also features advanced health insights, including the ability to take an ECG anytime.
iPads
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Apple's latest iPad (11th Gen) can just about do it all thanks to its upgraded A16 chip, larger 128GB base storage and longer battery at over 11 hours (it even beats the iPad Air M3 and iPad mini 7). In our 4-star iPad 11 review, we called it the Apple tablet for most. This has sold for $279 in the past, so I recommend waiting for a bigger price drop closer to Black Friday.
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The 2025 iPad Air packs Apple's M3 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and 12MP front camera. The tablet packs a more powerful 8-core CPU, which makes the M3 up to 35% faster for multithreaded CPU workflows than the iPad Air M1. There's also a 9-core GPU on board with 40% faster graphics performance than the M1. In our iPad Air M3 review we said its fun Apple Intelligence features, reliable battery life (9 hours w/ 41 minutes), and overall thin design make it a winning Apple slate.
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This larger size iPad Air sports the same M3 processor as its 11-inch counterpart, but it's coupled with a 13-inch LED (2732 x 2048) display. Otherwise, it packs the same 128GB of storage, 12MP rear camera, WiFi 6E support, and 12MP front camera. The new CPU and larger display should make this iPad a favorite for gamers.
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This iPad Pro packs Apple's latest M5 processor paired with a stunning 11-inch Ultra Retina XDR OLED (2420 x 1668) display. The new M5 processor features 9 CPU cores and 10 GPU cores. It also features a landscape 12MP Center Stage camera and a 12MP Wide camera with adaptive True Tone flash. Our iPad Pro M5 review said this is "the most powerful tablet ever."
MacBooks
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The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 16GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review, we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.
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The 15-inch M4 MacBook Air is now on sale! So, if you're after a MacBook with a 15.3-inch (2880 x 1864) Liquid Retina display, you can now grab one for less than the MSRP of a 13-inch model.
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This MacBook Pro features Apple's latest M5 chipset, with a 10-core CPU and 10-core GPU. It's designed to deliver a huge boost in AI and graphics performance for everyone, from students to creatives. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M5 CPU, 16GB of RAM and a 512GB SSD. Our MacBook Pro M5 review called this "the best laptop for power users."
iPhones
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iPhone 17: free w/ unlimited @ Verizon
Verizon has the best early Black Friday deal on the
iPhone 17 because when you commit to a 36-month agreement with its $65/month Welcome Unlimited plan for a single line, the carrier discounts the phone to free. Usually you'd be charged $23.05/month for 36 months to pay off the cost of the iPhone 17, but this deal makes it so that you're not paying that rate. The only thing you're paying monthly is for the service.
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Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus.
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