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I’m a bedding writer — this pillow is on every kids’ Christmas list but waiting for Black Friday to buy is a big mistake

Woman holding a SquishPillow with a colorful pink cover while lying in bed looking at her phone
(Image credit: Original Squishmallows)

Is your kid obsessed with their Squishmallow plush and won't go to sleep without it? With the increase in demand for a bed pillow featuring the brand's proprietary soft-fill with the same velvety cover, they introduced the SquishPillow from just $29.99 at Target, earlier this year.

With a competitive price and the same dreamy feel as their plush toys, the new line-up aims to deliver a blend of comfort and support, just like the best pillows we've tested so far this year.

SquishPillow by Original Squishmallows: firm standard from $29 at Target

SquishPillow by Original Squishmallows: firm standard from $29 at Target
Crafted from the same down-alternative poly-fill as their plush, the OEKO-TEX certified SquishPillow comes in two sizes and three firmness levels: firm, medium and soft to suit different sleeping styles. It comes in a luxurious 100% organic 250 thread count cotton shell, while the package will also include a white pillowcase with the same velvety-soft texture as the plush, so you get the complete huggable-feel. Need to upgrade your gift? You can also order an additional pillowcase (priced $9.99) picking from six fan-favorite Squishmallow characters. A standard firm SquishPillow will cost you $29, while a king is currently $39.

<p><strong>User score:<strong> <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fsquish-pillow-standard-firm-density-bed-pillow%2F-%2FA-94243405%3Fpreselect%3D94243405%23lnk%3Dsametab" target="_blank"><strong>★★★★

Need a pillow for all sleeping styles? Here's my top recommendation

If you're looking for a similarly huggable pillow offering sink-in comfort for yourself, the Original Adjustable Pillow by Coop Sleep Goods is what I recommend.

As the name suggests, the Coop Original has a fully adjustable design— which means you can build up the firmness and overall feel by simply adding or removing the foam and fiber fill.

What's more? You can get beat the Black Friday rush and snag a 25% discount as part of their Holiday Gift Guide sale running now. Here's why you should consider buying it:

Coop Original Adjustable Pillow: queenfrom $85from $63 at Coop Sleep Goods

Coop Original Adjustable Pillow: queen from $85 from $63 at Coop Sleep Goods
Our top pick in the guide earned a near-perfect score of 5 out of 5 in the Coop Original Adjustable Pillow review, thanks to the down-like plush support of the contouring shredded memory foam and cushioning microfiber. I also found it to be super breathable and comfy due to the Lulltra fabric cover (a blend of bamboo-derived viscose rayon and polyester). You can now find it at one of the lowest discounts we've ever spotted, at 25% off, dropping the MSRP of a queen pillow from $85 to $63.75. Perks include: 100-night sleep trial, 5-year warranty and free shipping.

<p><strong>Our review: <a href="https://www.tomsguide.com/mattresses/pillows-bedding/coop-sleep-goods-original-adjustable-pillow-review"><strong>★★★★★<br /><strong>User score: <a href="https://coop-home-goods.pxf.io/c/221109/1335433/16145?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fcoopsleepgoods.com%2Fproducts%2Fthe-original-pillow%3Fvariant%3D43369632964" target="_blank"><strong>★★★★★<strong> (5 based on 18K+ reviews)
Becky George
Sleep Staff Writer

Becky is a Sleep Staff Writer at Tom’s Guide covering all things sleep-related including product reviews, research studies, news and explainers. She works on specialist bedding content and is responsible for buyer’s guides like the best pillows for all sleepers and best mattress protectors focusing on popular brands such as Tempur-Pedic, Avocado, Coop Home Goods and more. Becky is a PPA accredited journalist who is keen to explore the intricacies of sleep, its effects on skincare, mental wellbeing and work performance. While not thinking of sleep, she can be seen reading in cosy bookshops or learning about global food culture. 

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