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I'm tracking the best Black Friday Apple Watch deals LIVE: huge discounts on the Apple Watch 10, SE and Ultra 2 right now

Don't miss out on these massive savings on some of the latest and greatest Apple Watches

Staff-picked deals:

Update: Black Friday is over for another year, but there are still savings to be had. I've switched to covering the best Cyber Monday Apple Watch deals instead, so come join us over there for all the latest discounts and sales.


Black Friday is technically over, but don't worry — the deals will continue as Cyber Monday kicks off today. While you might think the biggest sales event of the year is winding down, don't be fooled! The best Cyber Monday deals are yet to come.

I've been covering Black Friday and testing smartwatches since 2016, so I know what separates a good deal from a great one. To help you filter the noise, I've found the Black Friday Apple Watch deals that are actually worth your money.

My top pick at the moment is the Apple Watch SE (2022) which is down to just $149 right now at Amazon. It's the watch I recommended to my partner's mom, and she loves using it to take calls and send messages from her wrist.

Or if you're after Apple's latest watch at a great price, you can pick up the two-month old Apple Watch Series 10 for just $329 at Amazon, saving you $70 on the almost brand-new smartwatch with sleep apnea detection.

Of course, the Apple Watch is the most popular choice for iPhone owners, but it's not your only one. If you're after a bit more variety, we're also keeping tabs on all the best Black Friday smartwatch deals around right now.

We're also tracking the best Cyber Monday Apple Watch deals now.

Black Friday Apple Watch deals 2024 — quick links

Black Friday Apple Watch deals

Apple Watch SE (40mm)
Apple Watch SE (40mm): was $249 now $149 at Amazon

The second-generation Apple Watch SE is the best budget Apple Watch, with many of the range's most useful features thanks to a recent upgrade to watchOS 11. It has the same battery life and water resistance as the flagship Apple Watch 10, though without the newer watch's sleep apnea notifications. It's great value at the best of times, and an even better deal with this $100 discount. This deal applies to the Midnight (with Midnight band) and Silver (with Denim band) models.

Apple Watch SE (40mm)
Apple Watch SE (40mm): was $249 now $149 at Walmart

The Apple Watch SE 2022 is also down $100 right now at Walmart. If you regularly shop with the retailer, you might find this deal more convenient, especially as you can order today and potentially pick up as your local store later on, or get it delivered as soon as Dec 1st.

Apple  Watch SE (44mm)
Apple Watch SE (44mm): was $279 now $179 at Walmart

The Apple Watch SE (2022) is also available in a larger size (44mm). It's functionally the same as the smaller version, but the screen is 4mm larger and the watch is 5 grams heavier. Due to the larger display, it retails for more than the 40mm edition, but this price brings it down to less than $200 — a rare discount you don't want to miss.

Apple  Watch SE (44mm)
Apple Watch SE (44mm): was $279 now $199 at Amazon

The larger second-gen Apple Watch SE is also discounted at Amazon, but is $20 more than at Walmart. Amazon's deal popped up yesterday, but Walmart has driven the price down further. If you already have things in your Amazon basket, it could be a good option.

Apple Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was $399 now $329 at Amazon

The Apple Watch Series 10 is only two months old and, incredibly, it's already on sale for $70 less — a pretty impressive 18% discount. It runs the latest watchOS 11 software, can help detect sleep apnea, and includes a host of new fitness metrics, including great tools to prevent overtraining. And in our Apple Watch Series 10 review, Kate Kozuch said that "the Apple Watch Series 10 exceeded my expectations" and that it hits the "sweet spot for a flagship [watch]."

Apple Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was $399 now $329 at Best Buy

Best Buy has the same deal on the Apple Watch Series 10, with $70. However, the retailer also offers up to $150 off with a trade in, making this the top option if you have an older watch and want to upgrade.

Apple Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was $399 now $329 at Walmart

Walmart strikes again, with the same deal on the Apple Watch Series 10. It appears to be relatively well available at many stores, so you can pick up today for free. The site even tells you which aisle you can find it on.

Apple Watch Series 10 (46mm)
Apple Watch Series 10 (46mm): was $429 now $359 at Amazon

The larger Series 10 watch is also $70 off right now at Amazon. You get 4mm more on the case, and the watch is 6 grams heavier, but otherwise it's the same experience on both models, so which you choose will depend on the version that suits your wrist best.

Apple Watch Series 10 (46mm)
Apple Watch Series 10 (46mm): was $429 now $359 at Best Buy

As with the smaller model, Best Buy has the same deal on the 46mm Series 10. Like Walmart, Best Buy offers same day pick up from your local store, but delivery is a few days, currently listed as Dec 2nd.

Apple Watch Series 10 (46mm)
Apple Watch Series 10 (46mm): was $429 now $359 at Walmart

You can pick up the discounted 46mm Series 10 at Walmart for the same price too. For some reason, the retailer doesn't list this as a sale price (at least, while I was checking) but $359 is the deal price, with $70 off. It's available in black and plum at $359, and at $434 (higher than MSRP) in silver and light blue.

Apple Watch Ultra 2
Apple Watch Ultra 2: was $799 now $719 at Amazon

It may only be available in two colors and a single size (49mm) but this is the Apple Watch designed for the outdoors. It has all the same tools and features as the Series 10, but also comes with an emergency siren, support for scuba diving sessions, and dual-band GPS for improved location tracking. Oh, and it can last up to 36 hours, double the Series 10's 18-hour battery.

Apple Watch Series 9 (41mm)
Apple Watch Series 9 (41mm): was $399 now $279 at Amazon

The Series 9 may be so last year, but you can upgrade it to watchOS 11 and get many of the same features currently available on the Series 10. The main difference is that the Series 9 is only available with a stainless steel body (versus the 10's titanium design) and it doesn't have a water temperature sensor. Otherwise, it's a pretty close match for $50 less than the Series 10's Black Friday price.

Black Friday Apple Watch UK deals

Apple  Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was £399 now £379 at John Lewis

This U.K. discount at John Lewis is not as steep as the price drop in the U.S. but it is still £20 off the smartwatch Apple only shipped two months ago. Plus, John Lewis' price promise means it'll match other retailers up to 7 days after you buy the watch, offering you a refund for the difference.

Apple Watch SE 2022 (40mm)
Apple Watch SE 2022 (40mm): was £219 now £199 at John Lewis

John Lewis also has the second-generation SE in 40mm on sale, down £20 on the regular price, saving you almost 10% on Apple's already budget-friendly smartwatch. This discount applies to all three editions John Lewis stocks; Starlight, Denim and Midnight. And if you buy an additional strap for your new watch at the same time, add the code 'APPLESTRAP' at checkout for £5 off.

Apple Watch SE 2022 (40mm)
Apple Watch SE 2022 (40mm): was £219 now £199 at Argos

Argos also has the Watch SE 2022 (40mm) for less than £200 right now. If you have a local Sainsbury's, you can order now and collect from there as soon as later today for free.

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Apple Watch 10 deal

(Image credit: Future)

As we leave the realm of Black Friday behind and step through the proverbial portal into Cyber Monday, we're busy searching for the new best deals.

If you're an Apple Watch newbie, there's no place better to start than the entry-level Apple Watch SE 2. In our review of the Apple Watch SE 2, we loved the lower starting price (when compared to Apple Watch SE first gen). What's more that this purse-friendly option has the same chipset as the Apple Watch 8, which starts from $399.

While it's gone back up to $169 (from its lowest price of $149), the Apple Watch SE 2 is still a decent level below its usual price of $249.

Apple Watch SE 2: $169 at Amazon

A photo of the Apple Watch Ultra

(Image credit: Future)

So you want that Apple Watch Ultra experience without having to fork out almost as much money as a new iPhone? The original Apple Watch Ultra maybe what you want, and it's only $379 over at Amazon. That's only $50 more than the Apple Watch series 10's current sale price.

You may be wondering what you miss out on that price, and frankly it's not a lot. The Apple Watch Ultra's display is only 2,000 nits, 1,000 less than Ultra 2, you don't get sleep apnea detection and there's no double tap gesture support. Other than that, it's not too different. Even the screen-size and battery life are the same.

Apple Watch Ultra: was $449 now $379 @ Amazon

an apple watch iphone charger and airpods charger all-in-one product made by etepehi

(Image credit: Future / ETEPEHI)

While there aren't any new price drops, you can get Apple Watch accessories for serious discounts right now. This multi-purpose charging device from ETEPEHI is just $14 at Walmart, down from $49. You can charge your iPhone, Apple Watch, and AirPods simultaneously with this nifty little device. It's only on sale in the black color (but that's the best shade anyway!). The 3-in-1 charging station works with iPhone X-16 and has a handy light to signify when your devices are charging.

Apple Watch bands

(Image credit: Best Buy)

Apple Watch. Popular Watch bands: up to 50% off at Amazon

Once you've picked up your new Apple Watch, you'll want to accessorize it with some of the best Apple Watch bands. A number of bands are on sale at Amazon for up to 50% off. Hurry to pick one up as Black Friday comes to a close. There are a variety of options from leather and metal bands to silicon and braided loops.

apple watch SE 2022 on a wrist with Black Friday low price badge

(Image credit: Future)

Here's a tip we give anyone looking for the best GPS tracker for kids when they want to know the location of an older child: get an Apple Watch SE.

Specifically, they should get an Apple Watch SE with cellular connectivity and use the Family Setup feature available to the Apple Watch. That allows you to check up on the location of whoever's wearing the watch using the Watch app on your iPhone. Since the watch also has cellular connectivity, your kid can also make phone calls and send texts from their Apple Watch if there's an emergency or they need to check in.

Just as prices have fallen on the regular Apple Watch, you can also get the cellular version for cheap. The best price is at Walmart, which is selling the 40mm Apple Watch SE (GPS + Cellular) for $199. That's $100 off the regular starting price. You'll pay $219 for that model at Amazon and Best Buy.

Apple Watch SE (40mm; GPS + cellular): was $299 now $199 @ Walmart

Best Buy Essentials 3-in-1 7.5W Magnetic Wireless Charger for Apple Watch

(Image credit: Best Buy)

Here's another highly-rated 3-in-1 wireless MagSafe Apple device charging station for the folks out there who, like me, hate dealing with unsightly individual charging cables. This sleek and compact bad boy will juice up your Apple Watch, iPhone and AirPods all at once, and fairly quickly. Not too shabby for just $24.

Best Buy Essentials 3-in-1 7.5W Magnetic Wireless Charger for Apple: was $39 now $24 @ Best Buy

Apple Watch SE in a user's hand against an orange background

(Image credit: Future)

It's getting fairly late in the day here on the West Coast, and the Black Friday deals are still popping. But, for how much longer? I cannot say. This is why I'd be remiss not to politely remind you that the Apple Watch SE is only $149 right now, and it makes a great gift. From keeping tabs on your health and fitness to keeping you better connected with friends and family to loads of useful safety features including fall and crash detection, $149 is a ludicrously good price for a current-generation Apple Watch.

Apple Watch SE (40mm): was $249 now $149

Apple Watch SE (44mm): was $279 now $199

Apple Watch Sport Loop in Elderberry

(Image credit: Apple)

If this $7 Apple Watch Sports Loop knockoff doesn't do it for you, perhaps the real thing will. Presently marked down by 20%, the official Apple Watch Sports Loop, in delicious Elderberry, will set you back just $39 today in 41mm and 45mm.

Apple Watch Elderberry Sports Loop: was $49 now $39 @ Amazon

Casetify NCT DREAM Bounce Odyssey Band

(Image credit: Casetify)

If you ever wished that your Apple Watch looked more like a badass 1980s Casio watch, boy do I have the deal for you. Casetify makes some of my favorite accessories for smartphones and smartwatches, and this colorful and playful Apple Watch strap/case combo is really doing it for me. Of course, if you want a smartwatch that looks like a classic LCD digital watch, there's always the G-Shock Move, which is also on sale right now for $100 off.

Casetify NCT DREAM Bounce Odyssey Band for Apple Watch: was $64 now $46 @ Casetify

Nomad Modern Band Leather Apple Watch strap

(Image credit: Nomad)

Looking to class up your Apple Watch Ultra a bit? Try this handsome, premium leather strap from Nomad on for size. It features stainless steel hardware and seriously nice full-grain leather from a Danish tannery. Designed to patina over time, this strap should last you the long haul and then some.

Nomad Modern Band Leather Apple Watch strap: was $60 now $42 @ Nomad

Belkin MagSafe 3-in-1 wireless charger for Apple

(Image credit: Belkin)

I love my Apple Watch but I'm not the biggest fan of the included charger. Always looking for ways to cut down on desk clutter, I stumbled upon this elegant 3-in-1 charger dock solution from Belkin which can handle my Apple Watch, iPhone and AirPods all in one go. Best of all, it's on sale for 28% off via Amazon this Black Friday.

Belkin MagSafe Charger, 3-in-1 Wireless Charging Stand: was $119 now $86 @ Amazon

Apple Watch Series 10

(Image credit: Future)

Verizon's giving away the Apple Watch Series 10 for free to anyone who buys a new iPhone with the wireless provider. Since this is the cellular version of the Apple Watch Series 10, you'll need to activate it as an add-on line to your account.

What I like about the cellular equipped Apple Watch is that it offers me constant connectivity, even when my iPhone's nowhere in sight. In the event I leave my iPhone elsewhere, I can still send and receive phone calls through it. I also like that I can stream music directly from it, rather than through my iPhone.

Apple Watch Series 10: free with any iPhone purchase @ Verizon

Huoto Portable Charger for Apple Watch Black Friday deal.

(Image credit: Amazon)

I know that my Apple Watch can get me a day's worth of battery, but there are still times when it seems to tap out before that. You wont have to worry about finding an Apple Watch charger thanks to the Huoto Portable Charger, which is down to $15 on Amazon for Black Friday.

Since it attaches to your keychain, it's something that you can have on you at all times. Not only is it a charger, but it's also a battery bank with its integrated 1,200 mAh battery. That's enough for at least a full charge. Even better you can use it to charge other devices that run off of USB-C.

Huoto Portable Charger: was $25 now $15 @ Amazon

Apple Watch 10 vs. Apple Watch SE

(Image credit: Future)

When it comes to Apple Watch Black Friday deals, a lot of people will find themselves choosing between the Apple Watch Series 10 vs. Apple Watch SE. But which one is right for you to buy?

For most people, I'd recommend the Apple Watch Series 10. It's more future-proof and offers the best Apple Watch experience for your money. The Apple Watch 10 is on sale for $329 which is the lowest price I expect to see before summer 2026.

That said, the Apple Watch SE on sale for $149 is also an attractive offer. Those who are still holding onto their Apple Watch Series 3 (I see you) or for first-time smartwatch users, it's a value that's hard to beat.

Apple Watch Series 10: was $399 now $329
Apple Watch SE:
was $249 now $149

Apple Watch Bands

(Image credit: Future)

Apple Watch. Nylon Sport Bands: was $8 now $7

I'm back with another lookalike for one of Apple's most popular watch bands. The Apple Sport Loop is excellent, but it costs $49. Instead, you can get this one from Amazon that's on sale for $7. No, it's not a big discount, but it's basically now the most affordable way to switch up your Apple Watch's look. I've personally purchased multiple colors of this band before, FWIW.

Apple Watch Series 9 on a person's wrist showing a workout summary

(Image credit: Tom's Guide)

Here's a thing; if you buy an Apple Watch Series 9 for $279 at Amazon, how long will it actually last?

It's only last year's model, so it's not especially old, but when comparing this against the Series 10 (which is only $50 more at the moment) you want to be sure you're not about to invest in a smartwatch that'll be out of date before long.

Fortunately, that's not very likely. Apple doesn't give specific support windows, but we can look at how past models fared. The Apple Watch Series 4, which came out in 2018, only lost support with the release of watchOS 11 this year. So that's six years of updates.

Then again, that was also true of the Series 6, which came out in 2020, giving four years of support. So it varies and depends what hardware requirements Apple puts on the operating system updates.

But even if your watch times out from new software, it'll still work, but it won't get the latest features. As an educated guess, I'd say you'd get 4-5 more years of updates on the Series 9, taking us up toward nearly 2030 before you'd need to consider an upgrade.

Apple Watch Series 9 (41mm): was $399 now £279 @ Amazon

Person wearing the Apple Watch Series 10 and Ultra 2

(Image credit: Tom's Guide)

Here's something a bit different. I've mostly compared the watches on price (we are looking at deals after all), but if you're looking for a Black Friday Apple Watch deal but you're not sure which model to go for, should you go for the Series 10 or Ultra 2?

The Series 10 is less than half the price of the Ultra 2 at the moment, so from a cost sense, it's the better option. But what do you get for the extra $400?

It's larger, for a start, coming in a single size (49mm) compared to the 42mm and 46mm Series 10 models. This also means it can store a larger battery, which is how it manages to last twice as long (36 hours vs 18 hours).

The Ultra 2 can also survive water at twice the depth (100m vs 50m) and it is 50% brighter (3,000 nits vs 2,000). The larger watch is also only available with a cellular connection, so there's not a Wi-Fi-only edition.

Unless you really need these features, the Series 10 is definitely the better choice. It also has a newer processor (S10 vs S9) though it does lack the more accurate dual-band GPS you find on the Ultra 2.

But I'd recommend the Series 10 for most people, and the Ultra 2 only to those who've also been toying with the best Black Friday Garmin deals.

Apple Watch Series 10 (42mm): was $399 now $329 @ Amazon
Apple Watch Ultra 2:
was $799 now $719 @ Amazon

Person wearing the Fitbit Sense 2 outside

(Image credit: Tom's Guide)

Right, I'm going back to the Apple Watch SE 2022 (40mm) $149 deal at Amazon, but this time to compare it against the Fitbit Sense 2.

Google's Fitbit Sense 2 smartwatch is down to $179 at Amazon right now, with a very Apple Watch-y design, so you may be wondering whether it's worth paying the extra $30.

The Apple Watch integrates better with your iPhone, so that's a tick in that box, whereas the Fitbit Sense 2 can't do things like calls and you need to have the Fitbit app always running to get live data synced to your phone.

But what about the other features? I'd say there are only really two places where the Fitbit model comes out ahead; battery life and health sensors.

The Apple Watch only lasts a day, no matter which model you get (unless it's the Ultra 2, which lasts 36 hours). Whereas the Fitbit Sense 2 can get up to six days between charges which makes it a lot more useful as an overnight sleep tracker.

Plus, it has a blood oxygen sensor, which factors into the watch's sleep analysis. The SE 2022 doesn't have this, and even on the Apple Watches that do (like the Series 10, Ultra 2) you can't use it due to an ongoing patent dispute.

But in pretty much every other way, the Watch SE comes out on top, especially now that it's even cheaper with this Black Friday Apple Watch deal.

Apple Watch SE 2022 (40mm): was $249 now $149 @ Amazon
Google Fitbit Sense 2:
was $249 now $179 @ Amazon

Kate Kozuch wearing the Apple AirPods 4 outside

(Image credit: Tom's Guide)

Okay, after a brief Swift-inspired diversion (just shake it off), let's dive back into Black Friday Apple Watch deals.

But there's also only so many times that I can tell you the Apple Watch SE 2022 (40mm) is down to $149 at Amazon and then at $149 at Walmart too.

So, instead, let's focus on the fact the Apple Watch Series 10 now has built-in speakers that can play music. Usually, though, it's best to listen quietly with headphones. As you'd expect for a pair of Apple-branded earbuds, the AirPods and AirPods Pro are the most seamless.

Once you've paired them with your iPhone, they automatically work with your Apple Watch. So, if you leave your phone at home and have the Cellular version of any of the watches, you can pop in your headphones and listen to music sans-phone.

Helpfully, the Apple AirPods 4 are currently down to just $119 at Amazon for Black Friday. As we found in our Apple AirPods 4 review, they're incredible value, even without a discount, offering some of the greatest features like Spatial Audio and Conversation Awareness.

Apple AirPods 4: was $129 now $119 @ Amazon

Taylor Swift performing on stage in Taylor Swift: The Eras Tour concert movie

(Image credit: Taylor Swift Productions / Silent House Productions / AMC Theatres)

Yes, it's another version of the Apple Watch Series 10 deal, this time at Target. Right now, you can pick up the latest Apple Watch Series 10 (46mm) for $379 at Target.

However, as one of Tom's Guide resident Taylor Swift fans (yes, I did go to the Eras Tour, thanks for asking) there's a good reason to pick up the Series 10 at Target today.

For the first time, the extended edition of Swift's latest album, The Tortured Poet's Department: Anthology, is available to buy on CD and vinyl exclusively at Target.

It's an in-store offer only today (Black Friday) and will be available online from tomorrow (Nov 30).

Apple Watch Series 10 (46mm): was $429 now $379 @ Target
Taylor Swift - The Tortured Poet's Department: Anthology (CD): $17 @ Target

Apple logo outside Apple Store

(Image credit: Shutterstock)

If you're wondering why I keep going on about Black Friday Apple Watch deals at Amazon, Walmart and Best Buy, but not at Apple's own store, there's a quick answer: Apple doesn't have a Black Friday sale this year.

So for face value discounts, you need to look elsewhere. However, Apple is getting involved, at least a bit. Between now and Cyber Monday (Dec 2nd), you can an Apple Gift Card up to the value of $200 when you buy an eligible product at the Apple Store.

Of course, this still means the upfront cost is the same as it always is, but it could be a good option if you generally buy your hardware through Apple's own store or want to use it against other digital purchases.

The Gift Card is a clever offer from Apple. It saves you money, but also locks you into its ecosystem. Then aga