Apple tipped to launch at least 5 new products in the coming weeks — here's everything we expect to see

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New MacBooks, displays and a low-cost iPhone

MacBook Pro M5
(Image credit: Tom's Guide)

It’s been a quiet time for fans of Apple’s hardware, with just the AirTag 2 revealed in 2026 so far. But that’s all set to end soon, with a glut of new hardware emerging “over the course of the next several weeks”, according to Bloomberg’s Mark Gurman.

Gurman's post on X highlights three Macs and one display, but we’re also expecting Apple’s new low-cost iPhone 17e as soon as this week.

Here’s what we know about the hardware Gurman believes to be just around the corner.

Low-cost MacBook

macbook air m4

(Image credit: Apple)

Currently, the cheapest MacBook you can buy is the entry-level 13-inch $999 MacBook Air. But in his latest Power On newsletter, Gurman reveals that something cheaper is just around the corner. Something that will launch for “well under $1,000”.

The laptop, codenamed J700, will mainly achieve this lower price point via the type of chip used. Rather than the laptop class M-Series processors used in other Macs, this will instead use an iPhone chip. Gurman says it will also have a “slightly smaller display that’s just under 13 inches”.

But intriguingly, build quality won’t be sacrificed. Rather than returning to the chunky plastic MacBooks of the mid 2000s and early 2010s, this will feature an aluminum chassis. Apple has reportedly “developed a new manufacturing process that allows the shells to be forged more quickly” making it more cost effective.

That’s not to say it won’t look distinctive though, with Gurman predicting an array of “playful colors” which should separate it from the more austere members of the MacBook family. The company has reportedly tested yellow, green, blue and pink hues over the last year, though Gurman suspects that only a handful will ship. Still, you might be able to find a fitting accompaniment to your colorful M4 iMac.

M5 MacBook Air

MacBook Air M4

(Image credit: Future)

If the idea of a mobile chipset in a MacBook has you fretting about software compatibility and power, you’ll be pleased to hear that Gurman believes a new MacBook Air is also around the corner.

The Bloomberg writer has only mentioned this in passing in his Power On newsletters, and that’s probably because it’ll just be a specs refresh rather than anything more dramatic. The super-slim laptop is set to inherit the M5 chips that debuted in the MacBook Pro last October. A bigger upgrade to the display technology used isn’t expected until next year.

New MacBook Pros

MacBook Pro 2023

(Image credit: Tom's Guide)

The highly anticipated new MacBook Pros also only get a passing mention in this week’s newsletter, but were flagged by Gurman in last week’s edition. There will be 14- and 16-inch models, Gurman says, and while he doesn’t mention specifics, we’d expect M5 Pro and M5 Max Pro chipsets to supercharge performance.

“A product launch is currently slated for as early as the week of March 2”, Gurman writes. So if you've been holding out for Apple's most powerful new laptops, you may not have long left to wait.

New Mac displays

Mac Studio on a desk plugged into a Studio Display

(Image credit: Future)

While not mentioned in the latest newsletter at all, Gurman has previously discussed the new Mac displays he alludes to in the X post. More recently, Gurman has said the Studio Display 2 “looks quite similar to the current one”, but given that said monitor was released in 2022, there’s plenty of room for specification improvements.

Rumors point to the 60Hz refresh rate being upped to either 90 or 120Hz, the A13 Bionic chip being replaced by the A19, and added support for HDR. The LED backlighting currently in place will apparently be replaced by Mini-LED display tech, too.

iPhone 17e

iPhone 17e concept render by AorS Mobile

(Image credit: AorS Mobile / YouTube)

While not specifically namechecked in the X post, the iPhone 17e could arrive as early as this week, according to one leaker, so it earns a place in this list.

However, in the Q&A section of the newsletter, Gurman suggests that the upgrades will be pretty modest, and no reason to upgrade from the middling iPhone 16e. While it will introduce a "slightly faster processor”, Apple wireless chips and the return of the previously removed MagSafe charging, “the model isn’t really designed to get customers to upgrade every year.”

Namechecking the same $599 price, Gurman says this is all about attracting new customers to iOS both at home and abroad.

Just the beginning

Mac Studio M4 Max

(Image credit: Apple)

Beyond these, Gurman also highlights a few more computing products as coming later in the year: a Mac Studio, iMac, a Mac mini refresh and another MacBook Pro.

For power users, the Mac Studio will be worth keeping an eye on. Back in November, Gurman stated that the next Studio would feature an M5 Ultra chipset, which is a big upgrade on the options currently available: an M4 Max or M3 Ultra chip. Don't expect the machine to come cheap, however, given the M3 Ultra variant starts at $3,999.

For those on more modest budgets, the 2026 iMac refresh could be just the ticket. As well as a boost the M4 chip in current models, rumors suggest it will upgrade the built-in LED panel to an OLED one. Alternatively for those with their own monitors, the Mac Mini is tipped to get M5 and M5 Pro variants, too.

an image of the Apple MacBook touchscreen patent

(Image credit: Apple/Patently Apple)

But it's the late 2026 MacBook Pro that's set to be the most interesting, as Gurman says that it will be the first ever touchscreen Mac.

Set to arrive 16 years after Apple co-founder Steve Jobs famously stated that “touch surfaces don’t want to be vertical," the laptop will apparently feature a full OLED touchscreen, as well as maintain the usual trackpad and keyboard for traditionalists.

As Gurman says, all of this adds up to a “huge year for the Mac”. Though with Apple’s iPhone Fold set to arrive in September as well, these new devices may not get quite the level of attention they deserve.

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Alan Martin
Alan Martin

Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. He also handles all the Wordle coverage on Tom's Guide and has been playing the addictive NYT game for the last several years in an effort to keep his streak forever intact.

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