Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Jeff Parsons Published
Apple is working to overhaul Siri alongside its App Intents feature that will allow the assistant to take actions on your behalf.

By Jeff Parsons Last updated
OpenAI's latest ChatGPT update allows the chatbot to "see" and "hear" with even greater accuracy.

By Jeff Parsons Published
The DJI Romo is the brand's first robot vacuum and has reportedly launched in China this week, although it's unclear if it's coming to international markets.

By Jeff Parsons Published
Tom's Hardware Premium offers even deeper dives into what's really going on in the PC hardware and semiconductor industry.

By Rory Mellon Last updated
Nintendo Switch 2 restock is becoming easier to find, and this week several major retailers all have units you can buy right now.

By Jeff Parsons Published
Elon Musk's AI company has announced a new image generator capable of producing NSFW content.

By Jeff Parsons Last updated
Apple CEO tells investors the company is planning to "significantly grow our investments" in AI.

By Jeff Parsons Published
The Meta CEO has laid out a vision for AI achieving superintelligence in the near future and says we'll interact with it through smart glasses.

By Jeff Parsons Published
RecommendedThe Redmagic Astra gaming tablet arrives with the latest Snapdragon processor and an impressive OLED screen. If you want a high-powered compact tablet, this is it.

By Jeff Parsons Published
YouTube is trialling AI-powered age verification on a subset of users before rolling it out globally.

By Jeff Parsons Published
The CEO of OpenAI said he was testing GPT-5 recently and its speed scared him, likening it to the Manhattan Project.

By Jeff Parsons Published
Anthropic has introduced weekly limits on its Claude Code programming tool because some people are never turning it off.

By Jeff Parsons Published
Sam Altman gave a pretty clear warning why ChatGPT users should be careful about using the chatbot for emotional support.

By Jeff Parsons Published
Google has acknowledged problems with Home and Nest smart speakers as the company sunsets Google Assistant to make way for Gemini.

By Jeff Parsons Published
A major upgrade for one of the best game controllers

By Jeff Parsons Published
A pair of leaks suggests Garmin is preparing to unveil two new fitness-focused smartwatches in the near future.

By Jeff Parsons Published
Nothing has added 3 new upgrades to its AI-enabled 'Essential Space' feature to make it even more useful day-to-day.

By Jeff Parsons Published
ChatGPT Plus subscribers on Mac can now access Record Mode, letting OpenAI's chatbot transcribe and analyze calls.

By Jeff Parsons Published
Google's AI assistant is currently being rolled out to more Wear OS watches than just Samsung's Galaxy Watch 8 and the Pixel watch series.

By Jeff Parsons Published
Samsung has confirmed the default Galaxy AI features on its devices will remain free indefinitely.

By Jeff Parsons Published
Amazon has slashed the price of the most affordable iPhone even further, and you can enjoy a cut-price Coca Cola alongside it.

By Jeff Parsons Last updated
The Beats Solo 4 have been given a massive limited time discount at Amazon for Prime Day, bringing them down to their lowest ever price.

By Jeff Parsons Published
Gamers of a certain vintage may be more interested in an Asus handheld than a Nintendo one in 2025.
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