AirTag 2 could finally launch at tomorrow's iPhone 17 event — here's what we know

Apple AirTag
(Image credit: Future)

Apple's "Awe Dropping" launch event is only a day away now, and although the iPhone 17 and Apple Watch 11 announcements will steal the show, there may be some time left for Apple to finally give us the AirTag 2.

It's been four years since Apple first revealed what has become one of the best key finders you can buy, and rumors are rife about an update. Back in the spring, Bloomberg's Mark Gurman hinted the AirTag 2 was "prepared for launch," but it made no sense to launch at WWDC. Now it's September, and I'd argue revealing the device at the iPhone 17 event is much more fitting.

New AirTag, same design

Person holding Apple AirTag

(Image credit: Apple)

It's widely expected that the AirTag 2 will keep the same design as the current model. This means that all the accessories people have accumulated — from lanyards and loops to keychains and luggage labels — will continue to work.

If you take a look at Amazon right now, you'll see that both single AirTags and the four-pack bundle are reduced right now. I'd love to say this is further proof tomorrow will bring us a refresh, but AirTags go on sale a lot. So this may just be a happy coincidence.

Apple  AirTag
Apple AirTag: was $29 now $24 at Amazon

The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for? Save $5 right now.

Apple AirTag 4 pack
Apple AirTag 4 pack: was $99 now $79 at Amazon

Save $20 on this 4-pack of Apple's AirTag trackers, letting you track multiple objects directly from your iPhone. Whether you're traveling with multiple bags or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.

Whether or not Apple decides to reveal the AirTag 2 alongside the iPhone 17, at least we don't have long to wait. The event starts tomorrow at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST / 3 a.m. AEST and you can follow all the build-up and announcements as they happen over on our Tom's Guide iPhone 17 live blog.

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Jeff Parsons
UK Editor In Chief

Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.

A tech journalist for over a decade, he’s travelled the world testing any gadget he can get his hands on. Jeff has a keen interest in fitness and wearables as well as the latest tablets and laptops.

A lapsed gamer, he fondly remembers the days when technical problems were solved by taking out the cartridge and blowing out the dust.

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