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Walmart Will Convert Your DVDs, Blu-rays to UltraViolet

By - Source: Walmart Press Release | B 39 comments

Consumers will finally be able to upgrade their DVDs and BLu-ray discs to UltraViolet thanks to Walmart.

Back before the digital UlraViolet format went live in 4Q11, one of its promises was to let customers register their DVDs to unlock the digital version. So far that hasn't happened. In fact, the only way to receive an UltraViolet copy thus far has been to purchase a Blu-ray bundle which in itself are somewhat limited in selection.

The big selling point with UltraViolet has also been the ability to watch these digital copies on any device, but that too has been severely limited. As it stands now, UltraViolet really hasn't done anything to change the face of media consumption. It's seemingly caused more confusion as to where consumers need to invest their money for the long term, and that's mostly to blame on the bickering studios themselves and their need for control.

To some degree, UltraViolet made a small step towards its goal on Tuesday. Starting April 16, Walmart will offer a service to customers that will essentially unlock UltraViolet versions of their physical DVD and Blu-ray discs. Naturally this "conversion" won't be free, as an equal conversion for standard DVDs and Blu-ray discs will be $2 whereas standard DVDs can be upgraded to High-Def (HD) for $5.

The new service sounds promising, as Walmart has made a solid offering by partnering with Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment. Customers will require a VUDU account -- which is free to set up and use -- which will stream the digital movies to more than 300 internet connected devices.

"Walmart is helping America get access to their DVD library," said John Aden, executive vice president for general merchandising, Walmart U.S. "Walmart Entertainment’s new disc-to-digital service will allow our customers to reconnect with the movies they already own on a variety of new devices, while preserving the investments they’ve made in disc purchases over the years."

To get the UltraViolet copies, customers simply head into Walmart's Photo Center and hand over their discs to an associate. After setting up a VUDU account, customers tell the associate how they want their movie served up and then the digital copes will be authorized in the VUDU account. No upload is necessary, and customers get to keep their precious discs. It sounds quicker than ordering a Happy Meal at McDonald's.

Obviously this solution isn't for everyone -- it's focused on the consumer with a DVD and/or Blu-ray collection. Right now there's no real means of purchasing an UltraViolet movie outright, but that's reportedly coming soon from retailers like Amazon and maybe even Walmart itself. Walmart's current solution is somewhat of a step forward, but so far VUDU movies can only be streamed to the PlayStation 3, Xbox 360, certain HDTVs and Blu-ray players, the Mac and PCs platforms, and Apple's iPad. Smartphones and Android tablets are not on the list.

"The unmatched reach of Walmart – which serves over 140 million consumers every week – means we can quickly grow awareness for this unique technology throughout every region across the country," said Dennis Maguire, president, Worldwide Home Media Distribution, Paramount Pictures.

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Top Comments
  • 22 Hide
    Slomoshun , March 14, 2012 12:54 AM
    Or I can do it myself..

  • 20 Hide
    wildkitten , March 14, 2012 1:03 AM
    No interest in UltraViolet. I will even avoid anything that has one of these digital copy ripoffs.

    Once again, movies get ruined by taking away a real digital copy in either wmv or mp4 format that we can do whatever we want with it to be leashed to whatever they want. Sorry, if you want my dollars, you can't tell me what to do with what I buy.
  • 20 Hide
    cumi2k4 , March 14, 2012 1:01 AM
    Or you could download it for free from the Bay-Mart....
Other Comments
    Display all 39 comments.
  • 17 Hide
    exzacklyright , March 14, 2012 12:42 AM
    stupid
  • 19 Hide
    jezus53 , March 14, 2012 12:49 AM
    Quote:
    so far VUDU movies can only be streamed to the PlayStation 3, Xbox 360, certain HDTVs and Blu-ray players, the Mac and PCs platforms, and Apple's iPad.


    Sweet! I get to pay to watch my movies digitally from my bluray player!

    In all seriousness, this is kind of ridiculous. All I Want is a digital copy of something I already payed for. Hell I'm willing to get the equipment (a computer with a bluray drive and bluray ripping software) and invest the time (setting it up and letting it run) all while you still make the same amount of money. But no, you'd rather me pay extra. I guess you don't want my initial purchase...
  • 22 Hide
    Slomoshun , March 14, 2012 12:54 AM
    Or I can do it myself..

  • 20 Hide
    cumi2k4 , March 14, 2012 1:01 AM
    Or you could download it for free from the Bay-Mart....
  • 20 Hide
    wildkitten , March 14, 2012 1:03 AM
    No interest in UltraViolet. I will even avoid anything that has one of these digital copy ripoffs.

    Once again, movies get ruined by taking away a real digital copy in either wmv or mp4 format that we can do whatever we want with it to be leashed to whatever they want. Sorry, if you want my dollars, you can't tell me what to do with what I buy.
  • 11 Hide
    motheninja , March 14, 2012 1:18 AM
    Its like this. I have a 10TB NAS in my basement which has a 1GB Ethernet to my router. In my house I use VLC Streamer for my iPad/iPhone/iMac. For Windows I use VLC Player, for my Android tablet, I can use WMPlayer, for my Playbook, I use OpenNAS w/ all the codecs downloaded. For for touchpad, I just use VLC again. I also have a 50GB Cloud Storage. Anytime Iam going out I can just drag and drop whatever I want off my NAS onto my cloud and stream it. So when I go to Germany this summer, I can just drop 50GB of movies and tv shows maybe a day before and when I get to the airport, everything is ready to run. If I have to wait for 2 hours, I will watch 3 episodes and while watching download the next 5 onto another device. Its that simple. Its a great and efficient way.
  • 6 Hide
    ravewulf , March 14, 2012 1:23 AM
    Making a trip to Walmart solely to convert my movies to a DRM format? No thanks.
    I'd rather convert stuff on my own.

    http://publicknowledge.org/blog/warner-bros-embarrasses-self-everyone-new-“di
    http://publicknowledge.org/blog/i-don%E2%80%99t-always-rip-my-dvds-when-i-do-i-prefer
  • 12 Hide
    captaincharisma , March 14, 2012 1:39 AM
    slomoshunOr I can do it myself..


    ANYDVD FTW!!!
  • 6 Hide
    danwat1234 , March 14, 2012 2:03 AM
    DVDdecrypter, avs video converter FTW too
  • 13 Hide
    gokanis , March 14, 2012 2:47 AM
    Any DVD HD, slap into an ISO image and drop it on the server, from there I can convert to any device I own. That way any DVD/Blueray I OWN, I can use it ANYWAY I want and not the way they want me to use it. Its mine, I bought it, I dont share it and they can kiss my butt.
  • 9 Hide
    pocketdrummer , March 14, 2012 4:04 AM
    Is HD bluray quality, or is it "iTunes HD" quality?

    If it's uncompressed audio and full 1080p resolution, it may be worth it. If it's a cut down digital copy, then screw it.
  • 8 Hide
    MasterMace , March 14, 2012 4:08 AM
    this is not an upgrade
  • 2 Hide
    dimar , March 14, 2012 4:11 AM
    pocketdrummerIs HD bluray quality, or is it "iTunes HD" quality?If it's uncompressed audio and full 1080p resolution, it may be worth it. If it's a cut down digital copy, then screw it.


    If they could gives choices from lowest quality for streaming on a phone, to the exact blu-ray's quality/bitrate, with menus and stuff, that would be interesting.
  • 4 Hide
    jadedmonkey28 , March 14, 2012 4:26 AM
    Awesome, yet another way i can pay to access content i already own. I guess people have finally become too lazy to even get off the couch for a second to put a movie in a dvd player. I know the ISP will love this to, not only will cell phone data plans be maxed out and into the overage fees faster home ISP providers will see people hitting their caps to. Yes, your home ISP has a Data cap. For Comcast it’s 250GB a month. When you go past that they do not charge you yet, but they can instead simply terminate your service if they so wish. Since streaming will increase the average house hold will stream more movies than ever, and with all this streaming no doubt the internet will get slower for those around said people. Don’t worry thou, you can pay more money and get faster speeds. Or , or you could just watch your own copy of the movie that offers better quality and is free to play as long as you have the disc. Oh, and if the service goes belly up, you’re out any money you paid to have movies converted and worse you may be out a disc if you sold it off or threw it out.
  • 11 Hide
    Anonymous , March 14, 2012 5:07 AM
    And the Hollywood companies stupidly wonder why piracy is so prevalent.
  • 2 Hide
    memadmax , March 14, 2012 6:14 AM
    Heh...

    You go into walmart and they have hundreds of DvD's, even big giant boxes of em in a $5 pile...
    Then you make your way thru the isle and you see a tiny section of BluRays with movies that are remakes of movies that are 10 years old and watched a billion times already.....

    So, how big with the "Ultraviolet" section be?
    Special order?
    Behind the counter?
  • 4 Hide
    Middleman , March 14, 2012 7:16 AM
    Or I could just keep my money, convert them myself with MakeMKV or AnyDVD, and Walmart + Ultra Violet can collectively go screw themselves.
  • 5 Hide
    gilbertfh , March 14, 2012 8:12 AM
    I do see the benefit to this service as you can have unlimited access to all your movies no matter where you are. The problem I see is what happens someday when Vudu folds or changes direction and is no longer able to provide the service. Like with anything digital after a time support stops and then you are left without the service you paid to receive.
  • 1 Hide
    drwho1 , March 14, 2012 10:25 AM
    I'm with everyone here. This is a stupid idea.... ehy would anyone want to pay more money for something that they already paid for, something that they already own...

    Plus like others said: You can do it yourself! for Free!
    well as long as you have a computer and necessary Free software, and if you are reading this then you probably already do.
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