Uses Apple's charge of 30 percent toll as advantage.
Jay Sullivan, Mozilla's vice president of products, has explained why developers should have an interest in Firefox OS.
"If you're looking to build and develop mobile software without the 30 percent toll [Apple charges], Firefox OS will appeal to you," he told a room filled with about 75 developers.
Sullivan continued on to stress that Mozilla has created a way (a "payments API") for regular web browsers to handle payments in the same way that native mobile applications do. Due to this, Mozilla expects this development to spearhead the creation of multiple app stores.
Referring to the developer method of testing two different options with users, he said, "You can't do A/B testing in the iOS app store".
Sullivan added that the learning curve for any operating system that wants to compete with Apple's iOS and Google's Android should be straightforward and easy to for developers to familiarize themselves with.
"Microsoft will be the last to experiment with proprietary native code," said Mozilla's director of research Andreas Gal. "It will either fail and make Apple and Google the only two to have successful private systems, or it will succeed and it will take longer for them to go away."