Snapfish review: You can do better

Snapfish has easy-to-use software and good prices, but its print quality was mediocre at best

Snapfish photo books, calendars and photo cards
(Image: © Tom's Guide)

Tom's Guide Verdict

Snapfish has a lot in common with Shutterfly and with good reason. It shares the same parent company and, in general, boasts a similar user-friendly experience that takes the pain out of making photo products. But while Snapfish’s software was among the easiest to use of the services we tested, its photo book and calendar were sub-par in terms of quality. Mixbook offered the best in terms of software, quality, and price. On the other hand, Snapfish excelled at photo cards, and it offers numerous discounts, particularly if you order more.


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    Easiest to use software

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    Clearest layout process for creating books

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    Excellent photo cards with a variety of attractive templates

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    Good pricing


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    Worst quality for books and calendars

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    Overexposure issues in brighter areas of images

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    Thin paper for books and calendars

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    Distracting side pop-ups with deal info

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Snapfish review

Photo book rating: ★★★
Photo card rating:
Photo calendar rating:

With how easy and user-friendly Snapfish’s software was to use, we really wanted to like this service more than we did. The process of creating photo books, calendars, and cards with Snapfish was so pleasant, we expected the finished products to be equally satisfying. And while Snapfish’s holiday photo cards tied with Shutterfly’s for first place, its photo book and calendar came in last among the best photo book services we tested.

Colors appeared slightly washed out in both the book and calendar covers as well on the interior pages. This mainly seemed to be an exposure issue, with highlight areas losing much of their detail, particularly in portraits of people with pale skin. Book and calendar pages were thin and reminded us of something made at home on an inkjet printer. On the other hand, our holiday photo cards looked great, with excellent color and even exposure. The standard cardstock also felt substantial.

In the end, Snapfish is something of a conundrum. While we would highly recommend it for anyone who might be intimidated by the process of creating products — and is just ordering cards — those with more discerning image quality taste for books and calendars should look elsewhere. Read more of our findings in the rest of this Snapfish review.

Snapfish review: Prices

Snapfish photo books
Snapfish’s 8 x 8-inch square hardcover books start at $32.99 for 20 pages, while lay flat versions start at $42.99. You can get a standard hardcover at up to 11 x 14-inches for $74.99, while a premium layflat hardcover in that size goes for $114.99. Softcover books range in price from $15.99 (7 x 5-inch portrait or 5 x 7-inch landscape) to $22.99 (8 x 8-inch).

Snapfish calendars
An 8 x 11-inch, 12-month centerfold wall calendar starts at $24.99, or $32.99 for a 12 x 12-inch version. A traditional “flip-over” desktop calendar starts as low as $9.99, while a wood block desk calendar, which consists of twelve 6 x 8-inch monthly cards and a small wooden block to slot them in, starts at $24.99.

Snapfish photo cards
Like Shutterfly, Snapfish offers a vast array of card types and styles with a variety of frequent discounts depending on the number you order. We ordered a set of 20 5 x 7-inch stationery flat cards with standard cardstock for $44.00, which translated to $2.20 per card. The list price was actually $4.64 each but there was a special discount at the time we ordered. (And there are always Snapfish discounts, which you’ll notice by the somewhat distracting digital coupons that frequently pop up on the right hand of the screen.) The price also decreases dramatically the more cards you order, with up to 500 per set as the maximum amount (if you have a lot of friends and family).

Snapfish review: Software

We wish all of the photo printing brands would emulate Snapfish’s snazzy software. It’s not only simple to use and logically laid out, it turns the process of creating a photo book, calendar or card into a pleasure rather than like pulling teeth. 

When creating a book, you can scroll through an authentic looking visual representation of the entire book to see all of the pages more easily. This might seem like a no-brainer, but you’d be surprised how much book-making software doesn’t do this, instead choosing a dated page flipping simulation that is not only slower, it doesn’t give you a sense of the whole project.

(Image credit: Tom's Guide)

Photos, backgrounds and embellishments are on the right side of the screen, which is another good choice because it gets them out of the way but still makes them easily accessible. Meanwhile, layouts and designs are found next to each page, so you can quickly experiment with how you want your images displayed. 

Once you’ve selected a layout, such as a side-by-side photo spread, just drag and drop your images onto your page. You can then zoom in and center an image by grabbing and holding the hand icon. If you want to move the actual frame in the layout, grab the photo outside of the hand icon and drag the image to where you want it. 

If you like what you’ve created, you can duplicate a page with the same design elements to use somewhere else in the book. Best of all, you can scroll through your entire book without loading a new page. Speaking of loading, Snapfish’s book builder had the fastest load times of the various companies we tested, with virtually no lag when dragging and dropping images or scrolling through layouts.

(Image credit: Tom's Guide)

The calendar software is similar to books, but it’s a bit trickier picking layouts and inserting photos. Layout templates are on the left side for calendars and they’re a jumble of options, from one photo per page to four or more. There’s also an “Instagram Layout,” option, which tries to mimic the small square format of Instagram images. We thought it was a poor representation of Instagram, which reduced the impact of the images by making them significantly smaller. 

We also weren’t crazy about Snapfish’s Autofill choice, which automatically places images in the calendar for you. It ended up cutting off a lot of our shots through strange cropping. For our calendar, we chose a simple layout that let us place one photo above each monthly grid and liked the results fine, although it was a little boring.

(Image credit: Tom's Guide)

Selecting and designing photo cards was also a breeze despite Snapfish’s extensive selection of thousands upon thousands of options. While we felt overwhelmed picking a card design with some competing services because of confusing organization, Snapfish does a good job of helping you narrow down the choices thanks to filters that let you quickly sort between, for instance, landscape vs portrait photo orientation, card type, colors and other options. As with all of our testing, we chose a simple holiday card design that emphasized the family photo vs something more ornate. But unlike some other services which forced us to weed through many designs that didn’t suit our needs, Snapfish’s smart filtering got us right to what we wanted. 

Snapfish review: Print quality

Snapfish photo books
As mentioned previously in this review, Snapfish’s print quality was disappointing for photo books and calendars. The bright glossy hardcover of our book didn’t look bad from a distance, but when inspected closer it lacked detail in the flowing waterfall shot. The limbs of the pine trees at the top of the image also blended together. Not awful but not great either.

(Image credit: Tom's Guide)

The print quality of the inside pages is where Snapfish really stumbles. The floppy pages in our standard 8 x 11-inch book were the thinnest of all we created from the various companies. On the other hand, while the stitched perfect binding of the book looked cheap, the crease between pages cut off only a small portion of the images. Comparatively, most of the other books in our testing obscured noticeable portions of photos in the binding.

Snapfish’s printing overexposed much of the detail in the highlight areas of images while making darker regions, such as shadows, look muddy. Color was also inconsistent with reds and oranges appearing oversaturated, while blues and greens had a slightly washed out appearance. Darker skin portraits weren’t bad but subjects with pale skin looked blown out. And finally, the textured black end papers inside the front and back covers felt low-end and in distracting contrast to the cleanness of the rest of the book. 

Snapfish calendars
Snapfish’s calendar came in last for print quality out of the five services we tested. As with the photo book, colors were somewhat muted overall. We used images we shot during a summer trip to Italy for our calendar and there was a disappointing lack of vibrancy on the calendar pages.

(Image credit: Tom's Guide)

This was particularly true for the cover shot, which was of a street scene in Siena. The bright yellow of the girl’s dress and the building behind her came across as a pale pastel, which lacked pop. The same was true for the dull treatment of the various Tuscan streetscapes and landscapes throughout the calendar.

The build quality of the 8.5 x 11-inch, 12-month wall calendar itself was ok if unremarkable. Pages were on the thin side and the spiral bound construction, while better than the rickety one from Shutterfly, didn’t seem durable. Overall, the calendar reminded us of something you might get for free from a dentist’s office – functional if not particularly attractive or impressive.

Snapfish photo cards
As with its sister brand, Shutterfly, Snapfish’s photo cards were excellent. In our testing, they actually finished a close second to Shutterfly and we’d enthusiastically recommend either company if photo cards are the only thing you are making.

(Image credit: Tom's Guide)

Snapfish had no trouble producing accurate color and exposure for the family image on the front of our card, which featured a range of skin tones. There was also good detail in their facial features and clothing. While the "Happy Holidays" text got a bit buried by the family portrait, that was mainly our fault. If we had positioned it above their heads instead of at the bottom of the card, it might have looked better.

(Image credit: Tom's Guide)

The rear of the card, which features an image we shot of the George Washington Bridge at sunset, looked crisp and inviting with good detail in both the bright and shadow areas. The standard cardstock of our flat 5 x-7-inch card was weighty and felt good in our hand. Overall, it’s a professional-level card at a budget price.

Snapfish review: Verdict

As you can probably tell, we’re pretty divided about Snapfish. While the user experience for printing photo products is great and we found the company’s clear and straightforward software to be the best of all the companies we tested, the results were mediocre at best. In particular, Snapfish’s photo books and calendars were the worst of the five companies we tested with washed out color, uneven exposure and flimsy construction. 

Surprisingly though, its photo cards were the best in our testing. Print quality was superior, particularly for the family portrait on the front of our holiday card, while the standard card stock had a professional feel. So, if ease of use and photo cards are at the top of your list of priorities for printing, Snapfish is the one for you. Those seeking premium photo books and calendars should look to Mixbook, which is tops among the best photo books we tested.

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Dan Havlik

Dan Havlik has worked in the photo industry for over decades and is currently editor-in chief of Wild Eye (, a new magazine devoted to the celebration of nature, wildlife, and underwater photography. He was previously the editor-in-chief of Outdoor Photographer and Shutterbug magazines. He has been an editor and writer for a variety of other publications and websites including Photo District News (PDN), Rangefinder, Wired, Popular Science, Popular Mechanics, Consumer Reports, Maxim, Men’s Journal, Imaging Resource, and LAPTOP. Dan is also an avid runner with three marathons under his belt and has written fitness reviews, including guides to the best running shoes and GPS watches, for Business Insider.