Duracell Now Guarantees 10 Years of Power Storage in Batteries

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Battery maker Duracell announced a new feature for its regular as well as rechargeable, hearing aid and coin button alkaline products.

The manufacturer will be shipping with a technology called "Duralock", which guarantees power storage for at least 10 years.

To achieve the increase in storage duration, Duracell said that it uses 24 karat gold as "fuel" for creating chemical power, protects the anode and cathode with a unique separator that limits power transfer when not in use, and applies "triple corrosion protection" that surrounds the contents in an acid resistant. There is also a battery anti-corrosive exterior.

"We know that consumers typically don’t spend a large amount of time thinking about batteries,” said Volker Kuhn, general manager for Duracell North America, in a prepared statement. “But with the demand for more battery power on the rise due to the large amount of battery-operated devices on the market, it’s important that Duracell is recognized as a power solution they can trust." Duracell said that the average household has about 20 devices that rely on batteries.

The company said that it will launch the new technology with the support of its "largest marketing campaign in [the company's] history". The new batteries are scheduled to be available in U.S. retail by late summer.

Douglas Perry

Douglas Perry is an author and journalist from Portland, Oregon. His many articles have appeared in the likes of Tom's Guide, Tom's Hardware, The Oregonian, and several newspapers. He has covered topics including security, hardware, and cars, and has written five books. In his spare time, he enjoys watching The Sopranos.

20 Comments Comment from the forums
  • A Bad Day
    24 karat gold

    I find that hard to believe. How much gold did they put in each battery?
    Reply
  • IndignantSkeptic
    Let me guess. All this means is that the batteries can sit on the store shelves for 10 years. The batteries store almost exactly the same amount of power as before but it's just that the amount of power that constantly leaks is much less.
    Reply
  • cumi2k4
    How much? is it cheaper than the usual rechargeable batteries?
    Reply
  • joytech22
    Duracell said that the average household has about 20 devices that rely on batteries.

    True, but all of them are rechargeable EXCEPT the iMac's mouse and keyboard.
    And for that I use Energizer thank you very much.

    Well it's not like I use my iMac at all so I can't blame the batteries for being at 68% since I got it almost two months ago.
    Reply
  • aftcomet
    joytech22True, but all of them are rechargeable EXCEPT the iMac's mouse and keyboard.And for that I use Energizer thank you very much.Well it's not like I use my iMac at all so I can't blame the batteries for being at 68% since I got it almost two months ago.
    The problem here is you bought a Mac in the first place.
    Reply
  • pliskin1
    Why would you leave a battery laying around for 10 years before using it..? I do see it being useful in rechargeables though.
    Reply
  • joytech22
    aftcometThe problem here is you bought a Mac in the first place.
    Oh quit being biased, owning 10 computer is fun and all but it starts to get pretty freaking boring when there's no real difference between the user experience (Except for my Linux machines and Windows 8 HTPC).

    It doesn't hurt to try something new, that's what someone in the IT industry needs to be able to do.
    Reply
  • hairystuff
    pliskin1Why would you leave a battery laying around for 10 years before using it..? I do see it being useful in rechargeables though.
    You may want to keep them in an emergency torch, medical equipment, communication device, distress beacon or wherevere you need reliable power in a tight spot.
    Reply
  • drwho1
    A Bad DayI find that hard to believe. How much gold did they put in each battery?
    .000000001 milligrams divided by 1

    seriously though this reminds me of beauty products when they used to (some probably still do) put claims that they contains (insert name or letter) of whatever vitamin etc... even though the actual amount was so insignificantly small that it wouldn't (it couldn't) have ANY benefits whatsoever.

    I think that the same thing is happening here.
    Reply
  • john_4
    Cool, I just dropped off a set of 4 Eveready rechargeables at a recycle center that sucked, wouldn't keep a charge. My Duracell rechargeables work great. You can guess which brand I will not buy again.
    Reply