Skip to main content

Say Bye To Old Yahoo As Bing Takes Control

Tuesday Satya Nadella, Microsoft's Senior Vice President, Online Services Division, said that Bing is now powering Yahoo!'s search results in the U.S. and Canada. Currently this only applies to English results, however other languages will come "in the weeks and months ahead."

"We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall," Nadella said in a Bing community blog. "As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season."

This marks the first milestone in the Microsoft/Yahoo 10-year agreement that has the latter company to use Microsoft's adCenter advertising platform while Microsoft’s Bing engine powers Yahoo's search results. The deal was approved here in the States (and Europe) back in February and is expected to be fully implemented in roughly two years.

The road to Tuesday's announcement spans back to Q1 2008. Microsoft initially proposed an acquisition of Yahoo for $31 a share (roughly $44.6 billion), however the Yahoo board of directors rejected the bid weeks later. Additional proposals were made and refused throughout the year.

By Q1 2009, Yahoo CEO Jerry Yang was replaced by Carol Bartz, and a search partnership between Microsoft and Yahoo was announced later in July. Now surfers in the U.S. and Canada will find the "Powered by Bing" caption on search results, displayed at the bottom of the page.

"This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer," Nadella said.

Kevin started taking PCs apart in the 90s when Quake was on the way and his PC lacked the required components. Since then, he’s loved all things PC-related and cool gadgets ranging from the New Nintendo 3DS to Android tablets. He is currently a contributor at Digital Trends, writing about everything from computers to how-to content on Windows and Macs to reviews of the latest laptops from HP, Dell, Lenovo, and more. 

  • chrisjust98
    So since it's powered by Bing, then isn't that the same as using Bing only with the Yahoo logo on top?
  • counselmancl
    Bing is powered by the souls of the dammed.
  • 2real
    Yahoo is becoming a media company now with a search powered by microsoft. Yahoo is no longer a tech company.
  • Dirtman73
    Good, hopefully this will help them get an edge on Google. If that's possible.
  • anhxeom
    Bring back BCB!!
  • thebigt42
    Then Google buys Microsoft
  • icepick314
    so we got 2 major search engines left?

    Bing and Google?
  • Marco925
    "Do you Biiiing?" for me just doesn't cut it.
  • TheDuke
    i wonder how cuil is doing
    i remember that search engine was supposed be better than butter
  • soo-nah-mee
    All right, my old Yahoo email account has been becoming more and more annoying to use. I think it's time to cut the loss and stick to gmail. I like minimalistic, and this is becoming complicated.