How to Watch Apple's iPhone 17 Event — 'Awe Dropping'

Tim Cook at an Apple event
(Image credit: Getty Images)

Apple's annual iPhone launch event is nearly upon us. If you want to see everything Apple launches during the event as it happens, you'll want to tune into the company's live stream on various platforms (and be sure to keep tabs on our live blog, which will launch in the near future).

This year's major rumor suggests an iPhone 17 Air to replace the iPhone 17 Plus. We've already heard about other Apple devices, like the AirPods Pro 3 and new Apple Watch models. For all the rumors, our iPhone 17 event hub has you covered.

From iPhone to whatever else Apple announces, here's how to watch the "Awe Dropping" iPhone 17 event live stream from anywhere on September 9.

How to watch Apple's "Awe Dropping" iPhone 17 event

Apple Event — September 9 - YouTube Apple Event — September 9 - YouTube
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Apple always hosts its major events on its website, where the "Awe Dropping" event will be available as we approach the 10 a.m. PT launch time on Tuesday, September 9.

Like other Apple events, Apple has already launched the event on its YouTube channel. You can set up a YouTube alert to remind you when the event starts — and based on the rumors, you won't want to miss it.

If you own an Apple TV or have a device like one of the best iPhones that supports the Apple TV app, you'll also be able to watch the event from that device.

However you watch, make sure you're ready for the event at 10 a.m. PT/ 1 p.m. ET / 6 p.m. BST on Tuesday, September 9.

When it Apple's "Awe Dropping" event?

Apple didn't veer far from its usual time slot, as the event takes place at 10 a.m. PT/ 1 p.m. ET / 6 p.m. BST on Tuesday, September 9.

The popular iPhone 16 devices were also announced on September 9, so it's a date that should be comfortable to dedicated Apple shoppers.

What could Apple announce during the "Awe Dropping" event?

We expect Apple to announce at least three types of devices, but the company loves a good surprise (I'm looking at you, Apple TV 4K and HomePod 3), so there could be something else shown off.

Here are the devices we think we'll see:

  • iPhone 17
  • iPhone 17 Air
  • iPhone 17 Pro
  • iPhone 17 Pro Max
  • Apple Watch Series 11
  • Apple Watch Ultra 3
  • Apple AirPods Pro 3

For a more detailed breakdown of the rumored devices, our iPhone 17 "Awe Dropping" event hub has you covered.

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Scott Younker
West Coast Reporter

Scott Younker is the West Coast Reporter at Tom’s Guide. He covers all the lastest tech news. He’s been involved in tech since 2011 at various outlets and is on an ongoing hunt to build the easiest to use home media system. When not writing about the latest devices, you are more than welcome to discuss board games or disc golf with him. He also handles all the Connections coverage on Tom's Guide and has been playing the addictive NYT game since it released.

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