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1. Quick Links
2. iPhone 17
3. iPhone Air
4. iPhone 17 Pro
5. iPhone 17 Pro Max
6. LIVE: latest updates
Apple's new iPhone 17 lineup is making its official debut today. The lineup includes the 6.3-inch iPhone 17 ($799), 6.5-inch iPhone Air ($999), 6.3-inch iPhone 17 Pro ($1,099), and the 6.9-inch iPhone 17 Pro Max ($1,199).
The iPhone 17 and iPhone 17 Pro Max have kept similar pricing to their predecessors, but the iPhone 17 Pro comes with a $100 increase. The good news is you don't have to pay full price for any of Apple's new iPhones.
I've covered every iPhone launch and I also track deals for a living, so below I'm tracking all of the best iPhone 17 deals you can get right now. On a personal note, I busted my old iPhone 13 Pro at the gym last month, so I'm expecting to receive my new iPhone 17 Pro today.
As exciting as an iPhone launch can be, it can also be overwhelming and tricky figuring out which iPhone is right for you. So whether you're looking for buying advice, wondering what the differences are between models, or curious if you should purchase an older iPhone — you've come to the right place.
I'll be your iPhone guide and list out all the pros and cons to each model as well as the best retailers and carriers to shop from.
Quick Links
- AT&T: up to $1,100 in credit w/ trade-in
- Verizon: up to $1,100 in credit w/ trade-in
- T-Mobile: up to $1,100 in credit w/ trade-in
- Boost Mobile: up to $830 in credit w/ eligible plan
- Xfinity Mobile: free iPhone 17 Pro w/ trade + unlimited
- Optimum: free w/ trade-in + unlimited
- Apple Store: up to $700 off w/ trade-in @ Apple
I'm the Editor in Chief of deals at Tom's Guide. I've been covering iPhone launches for over a decade. This iPhone 17 launch is extra special as I plan on updating my old iPhone 13 Pro for one of the new models. Below I've rounded up the best iPhone 17 deals you can get right now.
iPhone 17
iPhone Air
iPhone 17 Pro
iPhone 17 Pro Max
A closer look at T-Mobile's free iPhone 17 deals...
T-Mobile is taking up to $1,100 off any iPhone 17. That means you can get the iPhone 17, iPhone Air, or iPhone 17 Pro for free. Unlike some carriers, T-Mobile is offering multiple ways to save money on your iPhone 17 purchase.
The most straightforward way is to trade-in your old phone (in any condition) and purchase your new iPhone 17 with T-Mobile's Experience Beyond or Go5G Next plan. Just keep in mind that the former is one of their priciest plans at $100/month for one line.
Alternatively, you can get up to $830 off with a new voice line and trade-in on most plans. T-Mobile doesn't list the plans, but it's safe to assume these are their mid-tier data plans.
- iPhone 17: free w/ trade + unlimited
- iPhone Air: free w/ trade + unlimited
- iPhone 17 Pro: free w/ trade + unlimited
- iPhone 17 Pro Max: up to $1,100 off w/ trade + unlimited
iPhone 17 shipping delays...
I have some bad news to share if you just made (or haven't made) your iPhone 17 purchase. The Apple Store and other retailers are seeing some significant delays on some iPhone 17 models and colors. Some delays extend as far back as November 4.
There's always the chance your delivery may ship sooner, but if you want to avoid any delays, my advice is to make your order ASAP. Also check out our guide below so that you can see which models and stores are undergoing the biggest delays.
- iPhone delays — here's how long you'll wait
Apple trade-in credits — here's what you'll get
One of the easiest ways to save money on a new iPhone is by trading in your old model. I've always liked trading my iPhone at the Apple Store because you can use your trade-in credit to buy an unlocked iPhone and activate it on the carrier of your choice. No installment credits or anything of that nature to worry about.
Right now, you can get from $40 (for an iPhone 8) to $700 (for an iPhone 16 Pro Max). Naturally, your trade-in credit is dependent on the condition of your phone, but you can check out how much you can get from Apple via the link below.
- Apple Trade-In Deals: from $40 to $700 @ Apple
How much battery life will you get from the iPhone Air?
When Apple announced the 6.5-inch iPhone Air I immediately perked up. I've always been a fan of thin phones and although I had no complaints about my iPhone 13 Pro, the thought of an iPhone Air sounded cool.
The one thing I was curious about was battery life. Well, in our testing we managed to get 12 hours and 2 minutes of battery life from our iPhone Air. By comparison, the iPhone 17 gets you 12 hours and 47 minutes. It's not a bad score at all for the iPhone Air. Check out our video above.
Verizon's iPhone 17 deals include an NFL freebie
I'll be honest: I'm not a big NFL fan. However, if you're excited about the 2025 NFL season and you're buying a new iPhone 17 — you should take a look at Verizon's iPhone 17 deals.
Through September 23, buy a new iPhone 17 at Verizon and you'll get NFL Sunday Ticket from YouTube for free. Verizon lists that as a $480 value and at the full $60/month price they'd be right. But YouTube has NFL Sunday Ticket on sale for $34.50/month for your first 8 months, which works out to $276.
A freebie is a freebie, and if you're an NFL fan this deal still saves you some money. Here's how the deals breakdown:
- iPhone 17: free w/ trade + unlimited + NFL Sunday Ticket
- iPhone Air: free w/ trade + unlimited + NFL Sunday Ticket
- iPhone 17 Pro: free w/ trade + unlimited + NFL Sunday Ticket
- iPhone 17 Pro Max: up to $1,100 off w/ trade + unlimited + NFL Sunday Ticket
Can you really get a free iPhone 17?
I've had lot of folks ask me — "can I really get a free iPhone 17" — and my answer is yes. But it's a bit complicated. If you're willing to buy your new iPhone 17 via a carrier, you can definitely get freebie deals, but they'll come with hefty requirements.
These requirements usually involve trading in an older device and signing up for one of the carrier's pricier unlimited data plans. Additionally, you'll need to stay with them for the duration of 36 months; otherwise, you won't get those credits toward your "free" phone.
Generally speaking, all of the big carriers (AT&T, T-Mobile, and Verizon) are offering the same deals. You'll get up to $1,100 off any iPhone 17 with trade-in and select unlimited data plans. That means the only phone that'll cost you is the iPhone 17 Pro Max, which starts at $1,199.
- AT&T: up to $1,100 in credit w/ trade-in
- Verizon: up to $1,100 in credit w/ trade-in
- T-Mobile: up to $1,100 in credit w/ trade-in
- Boost Mobile: up to $830 in credit w/ eligible plan
- Xfinity Mobile: free iPhone 17 Pro w/ trade + unlimited
- Optimum: free w/ trade-in + unlimited
iPhone 17 — here's what you get
Choosing between the new iPhones can be tricky. But if you want a purely objective view of the hardware, here's a breakdown of what each model costs and what it includes. From screen size to processor, you'll find it all below.
| Row 0 - Cell 0 | iPhone 17 | iPhone Air | iPhone 17 Pro | iPhone 17 Pro Max |
Starting price | $799 | $999 | $1,099 | $1,199 |
Screen size | 6.3-inch | 6.5-inch | 6.3-inch | 6.9-inch |
Refresh rate | 120Hz | 120Hz | 120Hz | 120Hz |
Processor | A19 | A19 Pro | A19 Pro | A19 Pro |
Storage | 256GB / 512GB | 256GB / 512GB / 1TB | 256GB / 512GB / 1TB | 256GB / 512GB / 1TB / 2TB |
Rear cameras | 48MP (main), 48MP (ultrawide) | 48MP Fusion | 48MP (main), 48MP (ultrawide), 48MP telephoto (3.5x optical zoom) | 48MP (main), 48MP (ultrawide), 48MP telephoto (3.5x optical zoom) |
Front camera | 18MP | 18MP | 18MP | 18MP |
Colors | Lavender, Sage, Mist Blue, White, Black | Sky Blue, Light Gold, Cloud White, Space Black | Cosmic Orange, Deep Blue, Silver | Cosmic Orange, Deep Blue, Silver |
Which iPhone should you get?
Welcome to our iPhone 17 launch live blog! I'm Louis, the deals EIC at Tom's Guide. I've been an iPhone user since the iPhone 6s and in this blog I'll be tracking the best deals on all things iPhone.
If you've already ordered your iPhone — congrats! May the shipping gods expedite your delivery. If you're still uncertain, here's our take on each of Apple's new phones. We've benchmarked each phone for performance, run countless battery tests, and compared them to their predecessors.
iPhone 17 review
iPhone Air review
iPhone 17 Pro review
iPhone 17 Pro Max review
