'I've seen people lose their most precious photos' — 9 products you should buy this World Backup Day, chosen by an ex-Apple Genius

World Backup Day 2026
(Image credit: Lacie / Sandisk / Ugreen / Lexar / Western Digital / Digigera / Phixero / Intel / Edited by Gemini)

During my four years working at the Apple Genius Bar, I witnessed more heartbreak than you'd expect in a tech store. Parents crying over lost baby photos, students who'd lost their entire thesis, small business owners facing financial ruin because their only copy of critical files had vanished.

World Backup Day exists for good reason — and if you think "it won't happen to me," you're setting yourself up for disaster. I learned the hard way that hard drives fail, phones get stolen, and ransomware doesn't discriminate. But all hope is not lost; protecting your digital life doesn't have to be complicated or expensive.

World Backup Day only comes once a year, but data loss can happen any day. If there's one thing I learned behind the Genius Bar, it's that the people who back up never think about it — and the people who don't back up think about it every day after they lose everything. Pick at least one product from this list, make that boring, but functional purchase, and give yourself the peace of mind you deserve.


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John-Anthony Disotto
Collections Editor

John-Anthony Disotto is the Collections Editor at Tom's Guide, curating advice on the best products to spend your hard-earned cash on. An award-winning journalist and longtime Apple expert, he previously covered AI at TechRadar and served as How To Editor at iMore. When he isn't at his desk, he's probably trying to stop his French Bulldog Kermit from destroying his newest tech product.

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