Starting on October 21, 2025, your Disney Plus subscription fee is going to rise. That includes the standalone streamer as well as various bundles that include Disney Plus. It may be one of the best streaming services, but constant price hikes are making it harder to keep.
The ad-supported plan is increasing from $9.99 a month to $11.99 per month. Meanwhile, the ad-free plan is bumping up to $18.99 per month from $15.99. The only bundle that doesn't seem to be going up is the ad-free Disney Plus and Hulu bundle, which is staying at $19.99.
Here's what every plan will cost you:
- Disney+ With Ads - $11.99, up from $9.99
- Disney+ Ad-Free - $18.99, up from $15.99
- Disney+, Hulu Bundle (Ads) - $12.99, up from $10.99
- Disney+, Hulu Bundle (No Ads) - $19.99
- Disney+, ESPN, Hulu Bundle (Ads) - $19.99, up from $16.99
- Disney+(No Ads), Hulu (No Ads), ESPN Select (Ads) - $29.99, up from $26.99
- Disney+ (No Ads), Hulu (Ads), ESPN Select (Ads) - $24.99, up from $21.99
- Disney+, Hulu, HBO Max Basic (Ads) - $19.99, up from $16.99
- Disney+, Hulu, HBO Max Basic (No Ads) - $32.99, up from $29.99
Disney Plus has only existed since 2019, but has seen nearly annual price hikes since its release. At launch, the service cost $6.99, half of the standard price for Netflix at the time.
The service saw price hikes in 2021, again in 2022 and another in August of 2023. The most recent price increase occurred in October of last year when every option went up between $1 and $2. In all, the subscription price for Disney Plus has risen over 70% since it launched in 2019.
But higher prices are only part of the story. Disney has also been struggling with subscriber retention. After its password-sharing crackdown earlier this year, the streamer lost more than 700,000 subscribers , echoing the backlash Netflix faced when it instituted a similar policy.
More recently, the company drew controversy when Disney-owned ABC indefinitely suspended Jimmy Kimmel’s late-night show over political comments. That decision sparked a boycott movement on social media, with frustrated viewers encouraging one another to cancel their Disney Plus accounts. Though Disney has since reversed that decision, the incident further spotlighted the tension between the company and its customer base.
The price hikes also come at a time when the streaming market is more crowded — and more expensive — than ever. Netflix, HBO Max, Peacock and Apple TV Plus have all raised their subscription rates within the past year. For budget-conscious households juggling multiple platforms, each extra dollar matters.
Disney is betting that its rich catalog of Marvel, Star Wars, Pixar and National Geographic titles will justify the higher costs. The company has also leaned heavily on big original shows like "The Mandalorian" to keep fans hooked, but its upcoming lineup is thin and it remains to be seen whether the content will be enough to offset frustration with prices.
For now, the October increase is likely to test subscriber loyalty again. If recent history is any indication, Disney may face another round of cancellations, and the question will be how many customers feel the “Disney magic” is still worth nearly $20 a month.
Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Make sure to click the Follow button!
More from Tom's Guide
- 7 top new movies to stream this week on Netflix, Hulu, Apple TV Plus and more (Sept. 23-29)
- '28 Years Later' is finally streaming on Netflix — here's why it's one of my favorite movies of 2025 (so far)
- 9 top new shows I'd stream this week on Netflix, Apple TV Plus and more (Sept. 22-28)
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
