Sony's new Bravia 7 II True RGB TV has impressed the hell out of me, and now it's up to AU$1,500 off for EOFY

Lifestyle image of the Sony Bravia 7 II True RGB TV displayed in a living room environment with 'Killer Deals' badge overlaid — (Image credit: Sony)

I’ve spent the past couple of weeks putting Sony’s new Bravia 7 II True RGB TV through its paces (with a deeper dive coming next week), and so far I've been seriously impressed by its contrast, colour accuracy and brightness.

Despite being one step below Sony's flagship Bravia 9 II, the Bravia 7 II holds its own with the best of them. I went in expecting exceptionally vivid colours due to its use of individually controlled red, green and blue backlights, but what really blew me away was how it was able to achieve OLED-like black levels without any noticeable light bleed — all while keeping the kind of brightness you’d normally only see from the best Mini LED TVs.

As pointed out in our Bravia 7 II review, the TV is a beast when it comes to HDR performance, and my favourite thing about it has to be that it comes factory-calibrated to industry-standard levels, meaning it provides a look based on Sony's own master monitors (used by Hollywood colourists) right out of the box.

Best of all? The brand-new Bravia 7 II has already been discounted by upwards of AU$1,500 (depending on the retailer) as part of this year's EOFY sales. The biggest discount can be found on 85-inch model, which will usually set you back AU$7,499 but is currently down to AU$5,999 on Sony's online store with free shipping included. Alternatively, you could pick it up from The Good Guys for just AU$5,985, though that doesn't include shipping costs.

Sony's new True RGB TV range, which includes the Bravia 7 II, is pushing display technology to new heights thanks to an incredible backlight system that uses individually controlled red, green and blue LEDs to deliver pure colour and brightness to its screen. That means OLED-level contrast and immense colour accuracy at any brightness level. Right now, the Bravia 7 II is currently discounted by up to AU$1,500 on Sony's online store for EOFY.

50-inch: ~~AU$2,699~~ AU$2,299
55-inch: ~~AU$2,999~~ AU$2,499
65-inch: ~~AU$3,999~~ AU$3,299
75-inch: ~~AU$5,499~~ AU$4,499
85-inch: ~~AU$7,499~~ AU$5,999

While the best deal can be had on the 85-incher, the next biggest discount can be found on the 75-inch model, which has dropped by AU$1,000 to just ~~AU$5,499~~ AU$4,499.

Meanwhile, the 65‑inch model is now AU$700 off, dropping from AU$3,999 to AU$3,299, while the 55‑inch falls from AU$2,999 to AU$2,499, and the 50‑inch from AU$2,699 to AU$2,299.

Regardless of your preferred size option, those are are excellent deals. That said, you'd better hurry if you want to take advantage of this EOFY offer, as it'll expire after 11:59pm AEST on June 30, 2026.

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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.