The FIFA World Cup 2026™ has dominated conversations — online and off — since the first official match between Mexico and South Africa kicked off in June. There has been no shortage of exciting moments, from shocking upsets to outcome-changing calls by the refs. Those game-changing calls were made from the Official VAR room, where Hisense displays featuring RGB MiniLED technology provided exceptional color and ultra-high refresh rates without motion blur for the highest fidelity.
Hisense, a globally recognized leader in consumer electronics, is the official sponsor of the FIFA World Cup 2026™, continuing its streak of three consecutive years sponsoring FIFA World Cups™. This year, Hisense televisions are doing more than just displaying the World Cup games. They’re also helping to make landmark calls and broadcast the games to a global audience.
How Hisense RGB MiniLED technology changed the game during FIFA World Cup 2026™
The Video Assistant Referee (VAR) Room is the central media hub for the FIFA World Cup 2026™. The VAR Room is vital to the integrity of the games, with referees scanning video feeds in real time to call out dives, offsides, and concealed fouls at a lightning pace. Every second in the VAR room matters and can lead to historic game-changing calls.
One such call was made during a Group D match between the United States and Paraguay. During this match, the tournament saw its first-ever VAR overturn. A Paraguayan player’s dive initially drew a yellow card, but after the referee reviewed ultra-high-definition slow-motion replays on a pitchside monitor, the yellow card was rescinded and the play was correctly ruled as a dive. That historic moment was substantial for its advance in sporting fairness — and for showcasing the powerful technology of the Hisense RGB MiniLED system that made it possible.
Hisense RGB MiniLED monitors utilize independent RGB primary light sources, allowing the display to deliver a color gamut that exceeds that of conventional backlight technology. When paired with ultra-high refresh rates capable of displaying high-speed, fast-action visuals without the hindrance of motion blur, visual assistant referees are able to get the clearest picture of what’s happening on the field in an instant.
Hisense has partnered with the Dallas-based International Broadcast Centre (IBC) to support the global signal distribution of the FIFA World Cup 2026™ with powerful technology like slow-motion replay editing and multi-camera signal routing. Hisense RGB MiniLED tech has helped ensure that the world’s most popular sporting event can be delivered globally at a never-before seen scale with exceptional color clarity and microscopic precision.
“This is a step forward towards delivering exceptional picture quality and accuracy. And this is a testament of how technology can actively support and enhance aspects of the game during the tournament. And it's a testament to how technology leadership innovation can make an absolute difference to the experience of the fans, of the officials, and of the teams,” said Nick Brown, FIFA Director Commercial Partnerships of the Hisense RGB MiniLED at work in the VAR Room.
The IBC serves as the media nerve center for FIFA World Cup 2026™, where Hisense has installed hundreds of units to support content production and broadcasting signal of the tournament across the globe.
From pitchside to couchside, Hisense displays power global viewership
Hisense’s RGB MiniLED technology is improving fairness on the pitch at the World Cup and helping video assistant referees make historic plays in the VAR room, but it is also available for everyday sports fans to bring into their own homes for a clearer, higher-fidelity viewing experience right from your very own couch. You don’t just have to take our word for it that these displays are game changers — Hisense RGB-themed events have popped up across World Cup host nations so that sports fans can experience these incredible displays and enjoy some football-themed interactive experiences at the same time.
For those in New York, a Hisense RGB-themed pop-up can be found at Hudson Yards, right beside the iconic Vessel Structure. Inside, three 116-inch UX series and one 85-inch UR9 series demonstrate color accuracy, motion clarity, and large-screen immersion while directly addressing key viewing pain points typically experienced by football fans. Hisense also partnered with adidas and FIFA for a Digital Mirror experience using Hisense’s RGB Chromagic technology so that you can check out football-themed interactive games with color-authentic digital jerseys.
Additional Hisense viewing experiences can be found at the Hisense Stadium Fan Experience at New York New Jersey Stadium, and FIFA Fan Festival in Mexico City and Toronto, where you can experience the power of Hisense’s flagship 116-inch UXS RGB MiniLED TV through interactive experiences like gesture-controlled gameplay. The vivid Champion Frame experience will give you the opportunity to go hands-on with the flagship Hisense display while recreating iconic tournament moments.
Hisense RGB MiniLED technology delivers a world-class viewing experience while also safeguarding the fairness of the World Cup games, and it’s no surprise that the globally recognized leader in home appliances and consumer electronics has also solidified its place as the world's No. 2 TV maker by shipment volume. Hisense offers cutting-edge display innovation and unprecedented visual fidelity — from the VAR room to your living room.
