EOFY sales 2024 in Australia: When they start and what to expect

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While there's still a bit of time to go, end of financial year is creeping up once again, and we're already gearing up for some massive EOFY sales. Of course, the sales will officially start kicking off from June 1, and will continue until the end June 30, 2024 comes to an end.

As always, a new Australian financial year will kick off from July 1, which means retailers will be looking to clear out all remaining stock from the last financial year before that date. That means you can expect drastic price reductions across a wide variety of products in the weeks leading up to the big day.

As always, retailers are looking to clear out all remaining stock from the last financial year before that date. That means you'll find drastic price reductions across a wide variety of products right up until the start of July.

In other words, now's probably the time splurge on that device you've had your eye on. Looking to upgrade your TV? Need a new vacuum? Or maybe you're in the market for a new pair of noise cancelling headphones — whatever you're after, the EOFY sales period is the best time to buy it.

We're talking huge discounts on everything from books and games, to big-ticket items like laptops, cameras and even fridges. Simply put, there's no better price than clearance price.

Of course, with so many Aussie retailers holding EOFY sales, finding the biggest discounts isn't always easy. Luckily, this ain't our first rodeo, so we'll be on-hand to bring attention to the best deals as we find them.

EOFY sales: Last year's quicklinks

Amazon: the Mid-Year sale is a good opportunity to score a tech bargain
Appliances Online: small and large appliances on sale
Bose: deals on Bose headphones and speakers
Dyson: save on cordless vacuums, purifiers and hair tools
eBay: discounts on gaming, tech, TVs and more
HP: save up to 72% on selected HP products
Lenovo: up to 62% off selected laptops and more with code EOFY23
Optus: up to 50% off phones and 25% off tablets on 24 or 36 month plans
Microsoft: deals on Surface devices and bundles
Samsung: save on phones, headphones, TVs, monitors and more
The Good Guys: save on TVs, laptops and home appliances

EOFY sales: Last year's 10 best deals

EXPIRED: Samsung Galaxy S21 FE (128GB) | AU$949 AU$474.50 at Optus when you stay connected to a plan over 24 months (save AU$474.50)

Amazon currently has the best outright deal on the Samsung Galaxy S21 FE, but you can get it for even cheaper if you're willing to get it with an Optus mobile plan over 24 months. In this contract, you'll get the phone itself at 50% off its RRP, and you won't have to pay for it upfront. Save the most money overall with Optus' AU$49 Small plan, which gets you 30GB of data each month. With phone repayments included, that's AU$68.77 a month over 24 months. Total cost over 24 months is AU$1,650.48

EOFY sales: More quicklinks

EOFY sales 2024: What is it and when does it take place?

In Australia, the end of financial year is June 30. Once the calendar has changed to July 1, a new financial year will have started, and individuals and business will have until October 30 to file their tax returns for the previous financial year with the Australian Taxation Office (ATO).

So where do the EOFY sales fit within all this? Good question — in the lead up to EOFY, Australia's retailers will try and move as much of the previous year's remaining stock as possible, which is why so many perfectly good items are marked down to near-clearance prices.

That not only gives Aussie consumers the chance to save big on products they've had their eye on, it also gives them one more opportunity to buy tax-deductible items for work before the financial year is up.

Typically, Australia’s EOFY sales kick off on or around June 1 and run until the end of the month on June 30. That said, some retailers will have been known to start their EOFY sales earlier by slashing their prices from the end of May. Still, it's our opinion that the best EOFY deals usually arrive in June, so don't be afraid to wait a little for a better deal to come along.

EOFY sales 2024: What to expect

Looking to save money on electronics? You're bound to find plenty of amazing deals and discounts during this year's EOFY sales.

Based on the tax-time deals we've covered in previous years, we're expecting massive savings on all kinds of tech items during EOFY 2023. That means price reductions on laptops and computers, headphones, gaming consoles and peripherals, TVs, smartphones and tablets, small and large appliances, cameras, beauty products, smart home devices and much more.

Obviously, every retailer is different. That said, we've come to expect discounts as big as 50% off on larger items during EOFY sales, and up to 70% on smaller ones like books and games.

Our advice? Bookmark this page and come back regularly, because we'll be continually populating it with all sorts of deals and discounts throughout the month of June. You won't want to miss out!

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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.