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Asus pulled out all the stops with its lineup of next-gen gaming laptops at CES 2026, with its bonkers dual-screen Asus ROG Zephyrus Duo and a Death Stranding-inspired ROG Flow Z13. But one key device surprisingly didn't make an appearance: the Asus ROG Zephyrus G14 with Panther Lake.
In many ways, this is Asus' flagship machine that's one of the best laptops around, and while there were updated machines with RTX 50-series, the leaked integrated model was canned. Well, sort of, as we got a chance to see the ROG Zephyrus G14 with an Intel Core Ultra Series 3 chip during a hands-on demo in December, and there was no discrete GPU in sight.
What happened?
During the lead-up to CES 2026, we got a preview of the ROG Zephyrus G14 with Intel Arc B390 power during an Asus hands-on event in December. Because of this, we were anticipating its big reveal during the CES showcase.
However, at the last-minute, Asus pulled the laptop from the show. It was briefly seen at Intel's demo booth, but was reportedly later removed from the area and wasn't seen again (as told by French outlet Les Numériques).
Many believe the ROG Zephyrus G14 was cancelled or at least postponed due to supply chain issues, with Asus later confirming a "change in strategy" for the laptop. Due to this, it is now looking to be cancelled.
A perfect combination of industry-level component shortages, significantly increased demand because of how good the chips are and also ramping up production
Nish Neelalojanan, Senior Director of Product Management at Intel
After hearing about the Intel Core Ultra X9 G14's cancellation, we started asking around and found other companies confirming a struggle to nail down supply. So our own Jason England put the question to Intel themselves in an interview that will be published soon.
"A perfect combination of industry-level component shortages, significantly increased demand because of how good the chips are and also ramping up production, you're getting mixed signals depending on where the different partners are," Nish Neelalojanan, Senior Director of Product Management at Intel, commented.
"Good news is there are plenty of X9 designs available. So as a gamer, you will be able to go buy an X9 system from your favorite retailers. There will be availability."
While we will see laptops equipped with an Intel Core Ultra X9 chip for integrated graphics gaming performance, it won't be from the Asus ROG Zephyrus G14 right now. But perhaps this wouldn't have been the best fit after all.
Not the right fit?
During an interview with Asus, I asked whether we'd see integrated graphics on laptops, with Asus' Director of Technical Marketing Sascha Krohn stating: "I would say we're definitely getting into the territory where that becomes a possibility." However, the timing may not be right for the ROG Zephyrus G14.
It's clear that gaming on an Intel Core Ultra Series X9 or X7 processor has seen significant improvements in integrated graphics, being able to play the likes of Battlefield 6 at over 140 FPS at max settings without a discrete GPU. However, it still doesn't reach the heights of an RTX 50-series GPU, and the ROG Zephyrus G14 is known for its top-level performance in a compact design.
Asus may have changed plans to make sure its flagship gaming laptop still offered plenty of power to run the latest PC games at a high level of settings, but as Intel states, demand for the chip would mean a very limited supply for the G14, too.
However, this doesn't take away from the perks of an Intel Panther Lake chip being used in a laptop that isn't just made for gaming, but also for productivity, too. After testing Intel Panther Lake, we've seen major gains in power efficiency, and this should result in machines with gaming performance that have a much longer battery life.
At the very least, we will be seeing an Asus TUF Gaming A14 with an AMD Strix Halo chip, giving us powerful integrated graphics in the company's more budget lineup of laptops.
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