Apple could announce new devices in October — what we expect to see

Apple's big Awe Dropping iPhone 17 event is past us, but that doesn't mean the Cupertino giant is done announcing new devices. In the past, Apple has tended to hold a smaller event or online announcement in October.

As of this writing, Apple has not officially announced anything for October, but we expect some kind of announcement to occur this month. Rumors and leaks suggest a bevy of devices could make their debut before the end of 2025, likely before Halloween.

In both 2022 and 2023, Apple skipped the stage show and instead dropped new devices in October through press releases and slick promo videos. But in 2021 and again in 2023, the company embraced spooky season with full-on launch events.

Rumored devices Apple could announce

Without confirmation from Apple, there are a number of devices we believe the tech giant could announce soon.

The most obvious being the next iteration of MacBook Pro models. This year they could come with the M5, M5 Pro and M5 Max chipsets, but rumors suggest those MacBooks with those CPUs might not be announced until early 2026.

We expect some M5 MacBook Pro announcement this year.

Beyond laptops, Apple is supposedly going to launch a refreshed Apple TV set-top box, a new HomePod mini, and updated AirTags.

Here's what else Apple could announce:

• AirTags 2 - A new version of AirTags with a bigger tracking range, a louder speaker, and a new Ultra-Wideband chip.
• Apple TV - An upgraded streaming device should feature the A19 or A18 processor alongside support for Wi-Fi 7 via the Apple-made N1 chip. It will likely run tvOS 26 and in some wilder rumors could feature a camera for FaceTime features.
• HomePod mini 2- Similar to the other devices, the new HomePod mini should have the N1 chip, an updated Ultra Wideband chip, and S9 or newer chip and more colors.
• iPad Pro - Despite rumors of M5 chips going into production now, an M5 iPad Pro has been tipped to launch this fall multiple times. Typically, this one launches in the spring. The rumor mill has been quite certain the updated tablet is coming soon but don't be surprised if this one slips to its normal spring window.
• MacBook Pro - Outside of the new chip, the M5 version likely won't be that exciting beyond an upgraded camera. That's because the rumored MacBook Pro M6 should offer significant upgrades, including an OLED panel. This year might merely be a stopgap.
• Studio Display - Apple is reportedly working on two new Studio Display monitors which could launch this year or in early 2026. One monitor is a tech update to the normal Studio Display, and the other one could be anything from a new size to an upgraded Pro Display XDR.
• Vision Pro - Apple is has been tipped to refresh the Vision Pro with a faster M4 or M5 chip over the current M2 CPU. It could also get a new headstrap and maybe a Space Black colorway.

You'll notice a lot of the devices, especially anything with an M5 chip, are rumored to launch either this year or potentially in early 2026. If no Macs debut this fall, then we'll immediately look to next year for next run.

Apple debuted the e-series iPhone 16e in February of this year, so that could be a potential new window for product launches.

Whatever Apple announces in the next few months, keep Tom's Guide in your tabs as we'll be on hand to dispense all the latest Cupertino news.

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