The best time to buy a TV

Hisense 4K TV U8G deal
(Image credit: Hisense )

When is the best time to buy a TV set is a question that will be on the mind of many people as we enter the holiday season. Generally speaking, TV deals can be found anytime of the year. However, Black Friday TV deals offer the lowest prices of the year. 

Although Black Friday itself is on November 25, the deals have already started and there are many major price cuts worthy of your attention. OLED TVs, for instance, have dropped as low as $569. As a reminder, Black Friday season extends from November to Christmas. 

Years ago, the season used to be affiliated with cheap, off-brand TVs with names you probably weren't familiar with, but in the past few years retailers have slashed the price of all brand and types of TVs, from high-end Samsungs and Sonys to wallet-friendly Insignias and TCL TVs. Here's what you can expect in 2022. 

Where to look for the best deals

Why you can trust Tom's Guide Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

Amazon (opens in new tab), Best Buy (opens in new tab), and Walmart (opens in new tab) are excellent starting points for bargain hunters as these retailers ferociously compete against each other for your dollar. Best Buy and Walmart will even price match offers you find on Amazon, though keep in mind their price matching policies have restrictions.

These days there are also many budget conscious brands with TVs that perform as well, if not better, than their name-brand counterparts. Names to look for include Vizio, Hisense, and TCL, which specialize in delivering good picture quality at affordable prices. TCL's S-series has won our Editors' Choice award for delivering reliable 4K performance at prices that are traditionally well under $500.

The result is a plethora of affordable TVs, which you can find on sale from now through the end of the year. 

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.