If there's one thing you'll see in all of our predictions for IFA 2025, it's AI. This moment has been coming for a while now, but we believe that now is the time we start seeing legitimately helpful use cases of AI across the whole landscape of technology.
Whether it's home tech, headphones, TVs, laptops, whatever you can think! We wouldn't be surprised if every company didn't mention this phrase at least five times, and we will be on-the-ground reporting on everything.
While we're predicting what will happen at IFA 2025, we also got some inside help! We spoke with IFA Berlin CEO, Leif Lindner, to give us a sneak peak at what's in store.
We've been talking about AI in everything for a while now and so far, it's always felt like a bit of a non-starter — being smart but not smart enough. However, as we read the proverbial tea leaves from CES 2025, MWC 2025, Computex 2025 and Gamescom 2025, it's looking like its finally happening.
And that means we could very well be looking at the most significant IFA in years. Let's dip into our predictions.
Computing takes another step forward
We saw sneak glimpses of the next generation of some key computing trends at Computex, and I believe that IFA 2025 is where a lot of it will come into focus. Three key areas will most probably dominate: laptops, handheld gaming and smart glasses.
Week by week, we're getting closer to new Intel chips. Following the Core Ultra 200 series CPUs, I wouldn't be surprised if we saw more of the next-gen "Panther Lake" silicon that will fuel the next wave of systems.
On top of that, given Intel's continual growth in handheld gaming with the MSI Claw 8 AI+ updates, I wouldn't be surprised if we saw talk of these chips being used in future handhelds — stretching the capabilities of those integrated GPUs.
And speaking of portable gaming, Lenovo's joining the party... Could we see the Legion Go 2? Rumors and leaks are starting to ramp up!
Finally, AR and AI glasses are no longer a rising trend — they're very much here to stay. We saw a lot of innovation at AWE 2025, and no doubt we'll see more advances in display tech and AI smarts at IFA.
Does premium have to equal expensive in audio products?
I’ve got my hands on a few ‘AI audio’ products in the past, like live AI dictaphones and AI headsets. I’m intrigued to see if mainstream earbuds will adopt these features, and we’ll start seeing live AI translation or note taking. The new AirPods Pro 3 are rumored to have built-in heart rate monitors, so I’m wondering if Apple might take it one step further and include some AI features. Apple won’t be at IFA, but I wonder if any other brands like Samsung or LG might have similar innovations.
I’m also excited to see unique tech in budget gear. Will we start seeing formerly premium features in more affordable tech due to continuously improving tech? I’d like to see things like dual drivers in earbuds and headphones and larger, higher-quality woofers in speakers. Will there be an influx of audio gear with the new Bluetooth 6.0?
As a soundbar tester, I’m hoping I’ll see some new home cinema setups. Particularly buildable setups — where you can slowly add things like subwoofers and surrounds — that have smart home integration. Sometimes buying a whole home cinema setup in one is impossible, so I’d like to see companies mitigate this issue.
Will AI in my home tech finally pay off?
I’m particularly excited about Samsung’s “AI Home: Future Living, Now” showcase. I’ve loved Samsung home tech for a while now — and awarded the new Bespoke Jet AI Ultra a coveted and rare 5-star rating — so I’m intrigued about where Samsung’s innovations will be.
My Samsung vacuum self-empties and can even answer calls on Samsung cellphones, so I’m left wondering, “How much further will Samsung’s tech go?” Will my next vacuum cleaner be able to switch between hot and cold water or blow-dry my carpet like an overly large hairdryer? Well, there’s about to be more Bespoke AI products and I’m trembling with anticipation.
Also, I’m a self-professed coffee nerd, so I’d love to see if any new coffee innovations have some AI features. Will there be a coffee machine that uses AI to scan coffee beans and grinds the beans and extracts the espresso based on the molecular makeup of the bean?
A small part of me is over AI in home tech, but I’m willing to keep an open mind. Previously I criticized superfluous AI as a bit of technological peacocking, but if the innovation truly makes my life better, I’m all here for it.
Phones, tablets and mixed reality
IFA isn’t known as a big phones and mobile devices show, but we should still see some interesting stuff there.
Samsung is tipped to be revealing new Galaxy Tab S11 tablets at the show, which will delight those of us looking for iPad Pro alternatives. There have been rumors of a Galaxy S25 FE circulating too, so we might see that if we’re lucky. And if we’re especially lucky, Samsung may surprise us all by revealing its first triple foldable phone, or give us an update on its Project Moohan XR headset.
Honor often launches products at IFA, but it’s going early this time, holding the worldwide launch of the Magic V5 foldable on August 28th. Perhaps there will be more to see on the ground in Berlin, but it likely won’t be brand new stuff especially for IFA.
New accessories are going to be a big deal too. Anker, Belkin and others are always launching new products to fit with new phones, and given the Google Pixel 10 series just introduced Qi2 magnetic wireless charging, we’ll maybe a surge in compatible charging stands and pads. Those will fit in nicely with the expected MagSafe capabilities of the upcoming iPhone 17 series, which we hope to see at the Awe Dropping event on September 9, just after IFA concludes.
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