When you're running a small business, you're building relationships as much as you're selling a product or offering a service. The holidays are a perfect time to make your clients and employees feel special, and nothing does that better than a personal gift featuring your company’s branding. The right gift could mean the difference between a constant connection and "Wait… who is that again?"
Finding the right one can be hard, though. There are a ton of options and narrowing them down takes valuable time that you, as a small business owner, might not have. You want something personal, and high-quality, all without breaking the bank. If you need to stand out (and all small businesses do), VistaPrint can help. From business holiday cards that set the tone for the season to custom drinkware that your clients will take on the road to tote bags that your employees will want to flaunt, VistaPrint will help you create a gift that will make your company truly unforgettable.
As we approach the gift-giving season, here are some ways to show your appreciation and stick in the minds of the people who make your business run.
Big impact without big costs
Small-business owners are generally grateful folks. You know exactly how hard it is to keep building your dream. This is your chance to show your gratitude for your employees and clients while ensuring your brand stays top of mind.
Custom Business Holiday Cards
Custom business holiday cards are popular for a reason: they are a proven and affordable relationship-building marketing tool. According to a recent VistaPrint survey, a whopping 85% of consumers enjoy receiving holiday cards from their favorite small businesses. In addition, 50% of consumers say custom business holiday cards reinforce positive impressions, and 49% say they are more likely to continue using the business after receiving one. VistaPrint has a wide variety of templates and design options to choose from, and they even come with free recipient address labeling, saving you a step during these busy months. If you do one thing this holiday season, do this.
Send something unforgettable
Want to really start spreading that holiday cheer? Give them something they'll use. It strengthens connections and helps light up this season. VistaPrint offers a ton of personalized gifting options that all provide tremendous quality for a price that can fit into any small business's budget.
Custom Calendars
A gifted calendar is a simple way for you to get your logo and brand in front of your clients every single day. The intuitive design tools and support from VistaPrint will help you find the perfect layout, size and personalization options. Want something simple to showcase your brand logo? You got it. Want to show off twelve months of your business' work? Upload photos and make it truly custom. This is a constant reminder of your presence, keeping you and your brand at the forefront of your client's thoughts.
Custom Drinkware
Have an employee who's never without their java? Do you know your best client's favorite tea blend? A high-quality piece of custom drinkware will be their constant companion. The personalized mug sitting within arm's reach on the desk and the travel tumbler that doesn't leave your customer's side are both gifts that will keep your brand front and center. With a variety of colors, styles, sizes and designs to choose from, your clients will have you on their mind with every satisfying sip.
Custom Branded Apparel
As a small business, is there anything better than someone repping your brand out in the world? When you add your logo to a hoodie, it can't help but stand out. VistaPrint has options from t-shirts and polos to jackets and aprons. This is perfect for your employees — you can get them an article of clothing they'll love. Even more importantly, VistaPrint offers a satisfaction guarantee that has stood the test of time. That means the quality of the apparel is never in question. What's the point of a hoodie that you'll never wear?
Custom Tote Bag
During this time of year, you'll be delivering and receiving a ton of gifts. Getting them from point A to point B can be a hassle. The right gift isn't just a nice thing to look at. It offers utility. A custom tote emblazoned with your logo will help your clients or employees through the busiest shopping season of the year. That said, it's not just for the holiday season. It's useful for your clients all year round. This will serve anyone you give it to, even yourself. After all, you could take one of these beauties on your next grocery trip.
Custom Notebooks
What's more personal than a notebook? This gift is equally optimal for clients and employees because it shows people how much you value their thoughts. People tend to hang onto their notebooks for years after they've filled them out. Talk about long-lasting impact.
Personally packed
These aren't strictly gifts, but if you think the packaging isn't particularly important during the holidays, you're missing out on a great chance to make every gift feel memorable and on brand.
Custom Packaging
Every touchpoint is a chance for your small business to make a positive impression. And going the extra mile with festive or eye-catching packaging like mailer boxes, gift bags, tissue paper or labels means the unboxing experience becomes part of the seasonal magic for employees and clients. Don’t forget about VistaPrint’s design experts, who are available 24/7 to help bring your holiday packaging ideas to life.
Custom Gift Wrapping Paper
There's nothing like a personal touch to put your imprint on the holiday season. In case you've missed it, that's the point of this whole article. Showing everyone who spends time or money with your business that they mean something to you is the key to transforming a small business from a start-up into a way of life.
There are few things that help you connect with someone, like a personalized gift you put thought into, wrapped in paper that they know was made just for them. Customers are receiving so many gifts during this season. This is one way to stand out from the crowd. You can use templates, add a custom message alongside your logo or work with one of VistaPrint's trusted designers to create a fully bespoke design to truly bring the point home.
A personalized gift is more than a piece of swag; it's a connection. With VistaPrint, you can make those connections mean more than ever this holiday season.
