Early Prime Day deals live from £10 — 27 best sales now on Amazon devices, TVs, laptops and more

Lego sale: deals from £10 @ Amazon
Amazon has a great sale running on Lego sets. Prices start from £10 on themed and licensed sets, including Star Wars, Botanicals and more. Get them while you can!

Ninja appliances and accessories: deals from £11 @ Amazon
Right now, Amazon is offering up to 30% off select Ninja appliances and accessories. The sale includes air fryers, blenders, grills and more.

Adidas sale: deals from £12 @ Amazon
From t-shirts to sneakers, Amazon is offering a variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as £12.

Alexa devices: deals from £17 @ Amazon
Amazon hardware is getting a huge discount ahead of Prime Big Deal Days. Right now, devices are on sale from £17. The sale includes Ring, Blink, Fire TV and more.

Anker may be best known for power banks and accessories, but the company's earbuds are great, too — and you can save on these Soundcore P20i, which include 22 EQ presets and a tight in-ear fit.

TV sale: deals from £119 @ Amazon
Amazon has smart TVs on sale for as low as £119. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £93 @ Argos

Nintendo Switch 2 game sale: deals from £44 @ Amazon
Amazon has a small selection of Nintendo Switch 2 games on sale from £44. Don't forget the Nintendo Switch 2 is backwards compatible — you can also grab deals on Nintendo Switch games from £19.

Using a 7-inch display with support for over 4,000 colours, 16GB storage and up to eight weeks of battery life on a single charge, the Kindle Colorsoft is hard to pass up. It's especially great if you mostly read comics, manga or graphic novels. We gave it a 4.5-star rating in our Kindle Colorsoft review.

This budget-friendly 32-inch HD TV offers Full HD resolution and supports HDR10 and HLG for improved picture quality. It runs on Fire OS, providing access to popular streaming apps like Netflix, Prime Video and Disney Plus. The included Alexa Voice Remote also allows for voice control and can manage power and volume on compatible devices.

The Hisense U8QG Mini-LED TV is one of the brightest TVs we've ever tested, but that's not the only trick up its sleeve. The U8QG is also packed with features for gaming and beyond. And, if you're an A/V enthusiast who values picture accuracy, you're sure to appreciate how well-tuned the U8QG is right out of the box.

Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.

Adidas sale: deals from £12 @ Amazon
From t-shirts to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as £12.

Skechers shoes/apparel: from £31 @ Amazon
Amazon is having a massive Skechers sale. It includes sneakers and apparel for men, women, and children on sale from £31.

The Fire TV Stick 4K sports an upgraded 1.7GHz quad-core processor that's 30% more powerful than the previous model. In our Amazon Fire TV stick 4K review, we praised its 4K video quality for a budget price. Features include Dolby Vision/HDR10/HDR10+/HLG support, Wi-Fi 6 support and a Live TV guide button on the remote. You also get Dolby Digital Plus and Dolby Atmos support to improve your streaming audio.

The 5th Gen Echo Dot is one of the best value Alexa speakers you can buy. It features a crisp, full sound with built-in Eero Wi-Fi as well as a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot.

At just £39, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.

Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.

The Nespresso Vertuo Lattissima was named our best Nespresso Machine. If you love to make a variety of drinks and enjoy the convenience of capsule coffee, this neat little machine ticks all the boxes. It can make a huge range of drinks, dispenses a variety of steamed milks, and is immensely easy to use.

While it won't win any performance awards, this HP 14" Chromebook is a super cheap option if you just want to browse the web and watch videos. It sports an Intel Processor N100, 4GB RAM and 128GB storage. Plus, it comes in a sleek Glacier Silver shell.

This MacBook Air is powered by Apple's M4 chipset. It upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU with 10-core GPU, 16GB of RAM and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.

This HP Omen 16 with an Nvidia GeForce RTX 5070 GPU is on sale for a nice discount. It packs some powerful specs, too, with its AMD Ryzen 9 CPU, 32GB of DDR5 RAM and 1TB for storage. Throw in its 16-inch 2K (1920 x 1200) display with 144Hz refresh rate, and you're looking at an entry-level gaming laptop that packs a punch.

Anker may be best known for power banks and accessories, but the company's earbuds are great too — and you can save on these Soundcore P20i, which include 22 EQ presets and a tight in-ear fit.

They might not be the newest headphones on the block, but they've got it where it counts. The Sony WH-1000XM4 earned a 4.5-star review when we tested them, thanks to the game-changing active noise canceling and very good sound quality. Their case is better than both the newer options in the family, and they're potentially more comfortable as well.

Bowers & Wilkins' latest set of cans are the best we've seen so far, as demonstrated in our 4.5-star Bowers & Wilkins Px7 S3 review. They've got some of the best sound we've ever heard for the price, and they're some of the most comfortable headphones you can put on your head. 30 hours of battery makes sure they'll last a long time, and they've got a super sturdy protective case.

PS5 game sale: deals from £31 @ Amazon
Some of the best PS5 games are included in this sale. You can snag titles like EA Sports FC, Battlefield 6, Sonic Racing CrossWorlds and more.

Right now, you can grab the Xbox Series X controller while saving £20. It's a nice discount on a controller that prioritises simplicity and comfort over the rival DualSense. Anyone who has played on an Xbox will recognise the classic layout and grip, which makes this a go-to gamepad for long gaming sessions. PC gamers will also find a lot to like, as the controller is compatible with Windows.

Nintendo Switch 2 game sale: deals from £44 @ Amazon
Amazon has a small selection of Nintendo Switch 2 games on sale from £44. Don't forget the Nintendo Switch 2 is backwards compatible — you can also grab deals on Nintendo Switch games from £19.