Black Friday deals preview — Amazon takes up to 50% off Fire TV Sticks, Ring, Echo and more

Ring Video Doorbell 4 deal
(Image credit: Future)

Can’t wait for Black Friday? Turns out, you don’t have to! Right now Amazon is slashing prices on some of its most popular items — Fire TV Sticks, Ring and more.

Right now you can grab the Ring Battery Doorbell on sale for $49 at Amazon. This is the lowest price ever for this device, so now is a great time to pick one up. Plus, we rank it as one of the best video doorbells you can buy.

Or, if you want to upgrade your streaming game, you can get the Fire TV Stick 4K Max on sale for $39 at Amazon. It’s a nice deal with 33% off, and the cheapest it’s been all year in 2025. It did sell for $32 last year on Black Friday, but this price isn’t guaranteed to make a comeback now that tariffs are a factor in Amazon’s prices.

Check out my favorite Amazon device deals below! For more savings, see our Amazon promo codes and the best deals in Amazon’s Ninja sale.

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Fire TV Sticks

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was $34 now $19 at Amazon

At this price, the Fire TV Stick HD is a bargain. If you don't have a 4K television, it's the ideal choice offering access to all your favorite streaming services and a voice-controlled remote. We'd still advise most people to opt for the 4K Max model, but if you don't have a 4K TV this is the streaming stick for you.

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Fire TV Stick 4K (2023)
Fire TV Stick 4K (2023): was $49 now $29 at Amazon

The Fire TV Stick 4K (2023) sports an upgraded 1.7GHz quad-core processor that's 30% more powerful than the previous model. It also offers Wi-Fi 6 support and a Live TV guide button. Other features include Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Amazon Fire TV Stick 4K (2nd gen) review we called it a good streaming option, especially when on sale.

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Amazon  Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was $59 now $39 at Amazon

This compact streaming stick offers smooth 4K HDR playback with Dolby Vision, a powerful quad-core processor, and next‑gen Wi‑Fi 6E support. It’s perfect for upgrading older TVs and improving load times. Ideal for users who want solid streaming performance without complexity. We rank it as Amazon's best streaming stick right now.

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Ring

Ring Battery Doorbell
Ring Battery Doorbell: was $99 now $49 at Amazon

At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.

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Ring Battery Doorbell Plus
Ring Battery Doorbell Plus: was $149 now $79 at Amazon

Don't have wired power to your door, but still want head-to-toe video and package detection? Then this is the Ring doorbell you want. In our Ring Battery Doorbell Plus review — our favorite Ring Video Doorbell overall — we found it delivered excellent video, was easy to install, and its battery lasted a good long time, too.

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Ring Battery Doorbell Pro
Ring Battery Doorbell Pro: was $229 now $129 at Amazon

This is Ring's top-end battery-powered doorbell (it can also be hardwired to your home). It has all the benefits of the Battery Doorbell Plus, but also includes better audio as well as 3D motion detection, which helps you better locate someone who walks in front of the camera.

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Ring Spotlight Cam Plus Solar
Ring Spotlight Cam Plus Solar: was $179 now $139 at Amazon

This Ring camera offers protection for your home night and day with its 1080p video feed, Color Night vision, and a spotlight that can illuminate its surroundings. This one comes bundled with a solar panel, so you can set it up and charge it with the power of the sun.

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Ring Floodlight Cam Wired Pro
Ring Floodlight Cam Wired Pro: was $249 now $159 at Amazon

The Ring Floodlight Cam Wired Pro is the company top-end model, so in addition to 2K video, you're also getting 3D and Bird's Eye view, which better helps you see where someone is in your yard.

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Echo

Amazon Echo Show 8
Amazon Echo Show 8 : was $149 now $99 at Amazon

Taking the top spot in our best smart displays guide, the Echo Show 8 nails the Goldilocks principle of smart displays: not too big, not too small, just right. The 8-inch screen balances viewing comfort with counter space perfectly. The camera tracks you during calls, and speakers deliver solid audio for music or podcasts.

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Fire TVs

Amazon 4-Series 43" Fire 4K TV
Amazon 4-Series 43" Fire 4K TV: was $329 now $219 at Amazon

Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer features like HDR support (HDR10/HLG) and Alexa integration (via the remote control). Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.

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Insignia 70" F50 4K Fire TV
Insignia 70" F50 4K Fire TV: was $499 now $349 at Amazon

Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

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Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

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