KitchenAid's new Wildflower color is a game-changer — here's why I love it

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Wildflower is a soft neutral color

KitchenAid Wildflower stand mixer on wood countertop next to cake slices on a plate
(Image credit: KitchenAid)

Whether you’re a serious home baker, or simply love the aesthetic, the KitchenAid stand mixer is totally iconic. With its retro design, impressive power and vibrant color pallette, it isn’t any wonder why KitchenAid stand mixers come tops as one of the best stand mixers around.

And if you’re a fan of the brand’s ever-expanding colorway, you’ll be excited to learn that KitchenAid has just launched a new color for its signature Artisan Tilt-Head Stand Mixer.

Wildflower is a frosty lilac tone that is “botanical-inspired”, and just in time for the winter season(and festivities ahead). In fact, Wildflower could well be my favorite KitchenAid color this year — here’s why.

KitchenAid Artisan® Series 5 Quart Tilt-Head Stand Mixer - Wildflower with Walnut Wood Bowl
KitchenAid Artisan® Series 5 Quart Tilt-Head Stand Mixer - Wildflower with Walnut Wood Bowl: was $499 now $359 at Kitchen Aid

KitchenAid has launched the soft neutral colorway of Wildflower to reflect a botanical-inspired palette. It has a 5-qt capacity bowl and comes with four attachments to suit every baking task.

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Meet Wildflower

KitchenAid Wildflower

KitchenAid Wildflower (Image credit: KitchenAid)

If, like me, you prefer a minimalist kitchen and soft neutral tones for appliances, the KitchenAid Wildflower is ideal. Although it’s a light purple color (reminiscent of sugared almonds), its satin sheen is neutral yet eye-catching.

What’s more, this can be paired with any color appliances, without appearing too garish. Plus, I like the fact that it can suit any kitchen countertop and decor style.

The new Wildflower comes after the expansion of KitchenAid's classic, Porcelain White Collection, and of course, we had the Butter color earlier this year, which was KitchenAid’s Color of the Year.

Although it received mixed reviews from fans, with some praising it for injecting warmth and "sunny" color, I wasn't convinced that the buttery yellow tone would work well in my neutral kitchen.

Needless to say, I think Wildflower is a great, calming color to add style to any space, and I look forward to seeing what KitchenAid has in store next.

The KitchenAid Artisan Series 5-quart in Wildflower is available to buy for $359 on KitchenAid.comWhile UK customers can purchase for £499 on KitchenAid.

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Cynthia Lawrence
Cynthia Lawrence
Content Editor, Homes

As the Homes Content Editor, Cynthia Lawrence covers all things homes, interior decorating, and garden-related. She has a wealth of editorial experience testing the latest, ‘must-have’ home appliances, writing buying guides and the handy ‘how to’ features. 


Her work has been published in various titles including, T3, Top Ten Reviews, Ideal Home, Real Homes, Livingetc. and House Beautiful, amongst many.


With a rather unhealthy obsession for all things homes and interiors, she also has an interior design blog for style inspiration and savvy storage solutions (get rid of that clutter!). When she’s not testing cool products, she’ll be searching online for more decor ideas to spruce up her family home or looking for a great bargain!


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