Prime Day's most popular buys: These are the top tech deals Aussies are snatching up

Best-selling items on Prime Day
(Image credit: Tom's Guide)
How to sign up for a free 30-day Amazon Prime trial

Prime logo

(Image credit: Amazon)

1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals

It appears as though Aussies have embraced Amazon's Prime Day sale in a big way this year, with a wide variety of items gaining popularity since the event's start on Tuesday, July 11 — and it's unlikely that frenzy will slow down until the sale ends at 11:59pm (AEST) tonight (Wednesday, July 12). 

That said, the Prime Day sales event gets a bit of an extension in Australia due to our being almost a day ahead of the US, with discounts on select international Amazon products continuing until 5pm AEST on Thursday, July 13.

Like we've seen in previous years, tech items have been selling like hot cakes in Australia during this year's Prime Day sale, with Aussies taking the opportunity to snag new headphones, smart speakers, ereaders and more.

To give you an idea of the most popular tech buys in Australia right now, we've put together a list of the best-selling electronics during Amazon Prime Day 2023. We've also taken the liberty of telling you how much they're discounted by (in case you'd like to buy one of them yourself).

Please note that each of the deals below requires an Amazon Prime subscription, meaning they're exclusive to Prime members. Luckily, a 30-day free trial is available to new users who sign up now, and you can always unsubscribe before the trial period is over.

Amazon Fire TV Stick 4K Max AU$99AU$48
Prime exclusive

Amazon Fire TV Stick 4K Max | AU$99 AU$48 (save AU$51)

Bring all your streaming services to one place with the Amazon Fire TV Stick 4K Max and navigate them with its included remote. As the name suggests, this model supports 4K resolution and all the usual HDR formats, along with Dolby Atmos. Get two for just AU$79 and save even more. 

Amazon Kindle Paperwhite (16GB) |AU$269AU$187 on Amazon
Prime exclusive

Amazon Kindle Paperwhite (16GB) | AU$269 AU$187 on Amazon (save AU$82)

Sporting a crisp 6.8-inch display, this E Ink tablet is great for readers who enjoy more screen real estate. The added size also means it has a larger battery, so you won't have to charge as often. Sports a USB-C charging port and offers welcome features such as adjustable warm light and water resistance. Now discounted by AU$82.

Amazon Echo Dot (3rd Gen) AU$59AU$19
Prime exclusive

Amazon Echo Dot (3rd Gen) | AU$59 AU$19 (save AU$30)

Probably the cheapest way to bring Alexa smart functionality into your home, the Amazon Echo Dot (3rd Gen) smart speaker has been slashed to just AU$19 for Prime Day. And, they're even cheaper when buy two of them for AU$29. If you've ever wanted to see what this Alexa voice assistant thing is all about it, this is the most affordable way to find out.

Apple AirPods (2nd Gen, 2019) AU$219AU$159
Prime exclusive

Apple AirPods (2nd Gen, 2019) | AU$219 AU$159 (save AU$60)

Apple's extremely popular AirPods (2nd Gen) have received a nice AU$60 discount for Prime Day. Please note, these don't offer noise cancellation like the AirPods Pro 2, but are far cheaper and still deliver excellent audio and battery life.

Bose QuietComfort 45 |AU$499.95AU$284.05 on Amazon
Prime exclusive

Bose QuietComfort 45 | AU$499.95 AU$284.05 on Amazon (save AU$215.90)

Bose was largely responsible for the rise in popularity of ANC headphones, so it's no surprise that this excellent deal is in such high demand. Right now, the QC45 has been reduced by a whopping AU$215.90, bringing it to its lowest price yet on Amazon. 

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.