The best OLED TVs are coveted for their excellent picture reproduction, phenomenal motion processing and top-of-the-line upscaling. They offer a cinema-like experience for not that much more money than a traditional LED-LCD or QLED TV.
In 2023, OLED TVs are getting even better with new models coming our way soon from LG, Samsung and Sony. We saw some of these at CES 2023 — including the LG C3 OLED, LG G3 OLED and Samsung S95C OLED — and we're expecting to hear more about Sony's incoming OLED TVs in the next few weeks.
What that means, however, is that if you want the latest and greatest OLED TV, it might be worth holding off for a few months until the 2023 models start hitting store shelves around March or April. Adversely, if you want the best price on OLED TVs and you don't mind picking up last year's models, now is a great time to buy.
So how did we choose the best OLED TV to buy? We look at picture and sound quality of course as well as price and smart features. Our stringent testing process evaluates each set for color gamut reproduction, color accuracy, and maximum brightness, and we also spend hours watching and using these TVs to give you our expert opinion on which is the best OLED TV you should buy.
The best OLED TVs you can buy
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By any standard, the Sony Bravia XR A95K OLED is a remarkable TV — and often, it’s far better than that. This set, which sits at the top of Sony’s expansive TV lineup, unites the industry’s defining technologies and Sony’s own groundbreaking processing and picture enhancements to deliver superlative performance in every area. And our own test results back this up.
The color and brightness on the Bravia XR A95K are dazzling. Unexpected but genuinely useful smart features transform everything from how you interact with the screen, how you make picture adjustments, and even what you do if you lose your remote control. Perhaps most important, this Sony OLED TV looks and sounds like a dream, no matter what you watch on it, making everything a transcendent viewing and listening experience.
The question with the A95K, then, isn’t whether it’s one of the best TVs you can buy. It’s whether it is the best TV you can buy. In our opinion? Yes, yes it is.
Read our full Sony Bravia XR A95K review.
The LG C2 OLED TV is this year’s set to beat. Not only is it the best OLED TV thanks to an impressive display panel, but a premium design, maximum versatility and great smart TV platform hit all the high marks, too.
What’s more, this C series lineup is LG’s largest in terms of size options — the configurations span from 42- to 83-inches, all of which sport full arrays of HDMI 2.1 ports. Most also feature LG’s evo OLED panel, which was first introduced on the LG G1 OLED TV and now looks to upgrade the C2’s performance.
We can’t say our test results for this LG C2 OLED TV review showed significant improvement, but to be fair, there wasn’t much room to improve. Instead, what makes this one of the best TVs of the year is that it offers fantastic picture quality for the price — exactly what you’d expect from LG’s best-selling OLED TV series.
Read our full LG C2 OLED review.
The Sony Bravia XR A80K OLED has the singular mission of delivering a scintillating entertainment experience in almost every way. Luckily, that’s a goal it has little trouble achieving — and considering just how good it looks and sounds, it’s something of a minor miracle this TV doesn’t cost more than it does.
Why is it expensive? This 4K OLED is absolutely packed with futuristic technologies: HDR, a 120 Hz refresh rate, ATSC 3.0 tuner, Google TV streaming and Sony's own Bravia Core service, Acoustic Surface Audio+ technology… the list goes on. Sure, not everyone will need everything here, but it's nice to have the option.
If the current generation of Sony TVs has a weak point, it’s with input lag. We measured the A80K with a Leo Bodnar 4K Lag Tester and got a result of 16.2ms. Although that number, which is in line with what we’ve seen from other Sony TVs, isn’t bad (we give passing grades to anything under 20ms), it’s also not on par with the latest sets from, say, LG and Samsung, which have no trouble smashing the 10ms barrier we designate as the boundary for great gaming.
But if gaming wasn't your main concern, the Sony Bravia XR A80K is an outstanding overall package you’ll look forward to unwrapping every time you turn it on.
Read our full Sony Bravia XR A80K review.
The 2022 version of LG's premium G-series OLED TVs is here — and it's brilliant. The LG G2 OLED improves upon last year's G1 in almost every regard to up the game when it comes to the screen tech. Brightness has been a long-time OLED shortcoming, but in our testing we found that the LG G2 reached 590.54 nits — way above the G1's 412.05, albeit not quite on a par with the Sony A80J's 713.65 result. And brightness is just one aspect of its performance that impressed us, with color accuracy, color gamut and lag times all faring well in our testing. And of course you get the deep blacks we've come to expect from OLED.
This being one of LG's 'Gallery' series TVs, its design is also something to behold, with a minimalistic silver frame that gives it a near-bezel-less appearance. It's also well equipped with ports, sounds better than almost any OLED we've ever heard and offers a full-featured smart TV platform that should satisfy most households, without quite being the best.
Read our full LG G2 OLED TV review
The LG C1 OLED is a fantastic value among premium TVs, offering an amazing OLED display, a full complement of HDMI 2.1 ports, and the best gaming performance and features you can get. Our testing found the display offers rich picture quality with impeccable contrast and sharpness, superb HDR support and gaming performance that beats everything else we've seen. Combine all of that with a stunning design and better-than-average sound, and you've got one of the best TVs you can buy.
LG's webOS faces stiffer competition on app selection and features, but smart options, like your choice of Google Assistant and Amazon Alexa voice assistants, AI-driven sports alerts, and gaming features like the game optimizer menu and support for Google Stadia and Nvidia GeForce Cloud keep it in the mix for the best smart TVs. All in all, it delivers incredible quality and solid value for the admittedly premium price, making it one of the best TVs we saw in 2021.
The good news is that LG has now announced its successor, the LG C2 OLED. That was one of several new LG 2022 TV models announced this year, and we know it will come in a 42-inch version — making it the smallest OLED TV ever. There'll also be 83-, 77-, 65-, 55- and 48-inch configurations, and we'll be reviewing it very soon.
Read our full LG C1 OLED TV review.
Vizio's first foray into OLED TVs is a big step for the budget TV maker, but a giant leap for affordable OLED TVs. The 55-inch model launched with a price of $1,299, but it's regularly available below the $1,000 mark, while delivering all of the quality you expect from OLED. Our testing found that the Vizio OLED delivers premium picture quality for hundreds of dollars less than the competition, and pairs it with great sound that has better-than-average bass.
Vizio SmartCast has also shaped up to become a solid smart TV platform, with an expanded app selection and built-in support for Google Cast and AirPlay 2. It's one of the best 4K TV values of 2021, and the easy pick for affordable OLED TVs.
Read our full Vizio OLED TV review.
The LG G1 OLED TV boasts a premium 20mm-thin design that is made to be wall mounted. It's the best 4K OLED TV made by LG from a performance perspective, but given the price difference between it and the C1, we don't feel it offers quite enough to be a better choice for most people.
That said, the LG G1 OLED is still an impressive OLED set, and LG has even knocked the price down a bit, while updating almost everything about the TV. It has a more comfortable remote control, enhanced gaming features, and the latest version of webOS, all while delivering the same excellent picture quality and impeccable sound that we've come to expect from LG's best OLED TVs in testing. It's a reminder of just how far modern TV technology has come — and we're excited for the new G2, which we're testing right now.
Read our full LG G1 OLED TV review.
The Samsung 65-inch Class S95B OLED 4K Smart TV (QN65S95BAF or QE65S95B in the UK) is the company's first TV to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package.
That marriage is the tiniest bit rocky, though, thanks to its effects on the set’s blacks (which should be any OLED set’s crowning glory), and the superannuated Tizen operating system that leaves this brand-spanking-new set showing its age right out of the box.
That said, with top-tier picture quality, surprisingly good sound, a forward-thinking remote control, terrific gaming capabilities, and an eye-catching design, it's still an excellent option in 2022.
Read our full Samsung S95B OLED 4K TV review.
How much do OLED TVs cost?
The cheapest 4K OLED TVs on the market are the LG C1 OLED and the Vizio OLED TV. Both sell at around $1,299 for the 55-inch model as standard, but both can regularly be found for less than $1,000.
The majority of OLED TVs in the 55- and 65-inch range sell for between $1,500 and $2,000, but premium models will often cost more, and larger screen sizes can routinely sell for $3,000 or more.
We're hoping prices will continue to fall as OLED panel yields continue to rise and we see smaller and smaller models, like the new 20-inch OLED panels LG Display is researching.
What is OLED?
OLED stands for Organic Light Emitting Diode, a display technology that uses organic compounds to create clusters of red, green, blue, and white points of light to make up the individual pixels of the TV. On a 4K TV with 3840 x 2160 resolution, that means a single OLED panel will have 8.29 million pixels. And unlike standard LCD TVs, each one of those pixels produces its own light, and can be individually turned on or off, brightened or dimmed.
That pixel-level control of brightness lets OLED offer the best contrast of any display technology, with neighboring pixels delivering everything from intense brightness to true black, and every color imaginable.
As a result, OLED TVs consistently outperform the majority of LED-lit LCD TVs, whether they use standard LCD panels or boost the picture quality with enhancements like quantum dots (also known as QLED) or discrete dimming zones.
That said, some LED technologies are starting to catch up, like the excellent Samsung Q90A for example. But as far as picture quality is concerned, OLED remains the TV tech you can rely on.
Are OLED TVs worth buying?
If you want a truly excellent TV, OLED is absolutely worth considering. It offers better picture quality than standard LCD TVs can match, and with prices coming down every year, they're no longer prohibitively expensive either. In testing and reviews, OLED TVs have consistently offered some of the best picture quality available.
There are areas of performance where LCDs offer better performance. Brightness on OLED TVs is no match for the greater intensity you can produce with an LED backlight, and LCD sets don't have the same risk of burn-in or color drift that OLEDs have to contend with long-term. But in virtually every other area, from viewing angles to color accuracy, OLED sets match or beat LCD-based competitors hands down.
But there is some question of whether that improved quality is worth the added expense. When there are 4K models selling for under $500, why spend $1,000 or more on an OLED set? There is definitely a case to be made for spending less for quality that is comparable, if not exactly the same.
But if you want the best color, contrast and overall quality you can get from a TV today, OLED is the way to go.
How to choose the best OLED TVs for you
The above selection of OLED TVs offer an embarrassment of riches for TV shoppers to choose from, with everything from basic functionality to advanced smart features and premium designs.
The biggest factor in most shopper's decision making will be price. And when it comes to OLED TVs, there are three clear price bands to choose from.
Firstly, there's the more affordable models that come in for less than $1,500 (and even less than $1,000), such as the Vizio OLED TV, as well as the smallest screen size of the 48-inch LG C1 OLED (and watch out for the new 42-inch version of the LG C2, coming later in 2022).
More mainstream OLED TVs fall between $1,500 and $2,000, which will let you get a solid 55- or 65-inch model. More premium models will cost more than $2,000 and larger screen sizes will range even higher.
But other differences include physical designs, from the slim pedestal base looks of the Vizio OLED TV or the LG C1, to the ultra-slim wall-hanging design of the LG G1 OLED.
Smart features are also a differentiator. LG sets offer a pretty consistent experience across all of its models thanks to the webOS platform, but Sony's Android TV and Vizio SmartCast sets have strengths and weaknesses of their own.
Sony's OLED sets use Android TV, which offers both a rich selection of apps and services along with Google-powered capabilities like Google Assistant voice control and built-in Chromecast functionality. The Vizio OLED TV, on the other hand, also has a Chromecast built-in, but offers a more limited selection of apps and more basic functionality.
Interested in a specific TV brand, price range or screen size? Check out our picks for the best TVs in each.
Best TVs | Best 4K TVs | Best smart TVs for streaming | Best TVs for gaming
The best TVs under $1000 | The best TVs under $500
Best TV brands | Best Samsung TVs | Best TCL TVs | Best LG TVs | Best Roku TVs | Best QLED TVs | Best 8K TVs
The smallest smart TVs | Best 43-inch TVs | Best 50-inch TVs | Best 55-inch TVs | Best 65-inch TVs | Best 70-inch TVs | Best 75-inch TVs | Best 85-inch TVs
How we test OLED TVs
Every OLED TV we review goes through a thorough testing and evaluation process, starting with rigorous lab testing and finishing with eyes-on evaluation by our reviewers. There's a lot more to it than just putting on a couple of 4K Blu-ray movies or hooking up a game console.
In our TV test space, we submit every TV to a number of lab tests, using industry-standard equipment, such as a calibrated spectrophotometer, calibration software and a dedicated test pattern generator. We measure for several indicators of picture quality, but these are the main metrics used in all of our reviews:
Color gamut, which measures how much color a given TV can produce. Expressed as a percentage rating, most OLED TVs meet or exceed 100% of the Rec709 color space.
Color accuracy, which measures the average deviation from perfect accuracy, expressed as a number (Delta-E), with higher numbers indicating less accurate color.
Contrast, measuring the difference between the darkest darks and brightest brights that a TV can produce, which is expressed as a ratio.
Brightness, measuring the peak luminance of a panel or display. This measure is reported in nits, an industry term for candela per square meter (cd/m2).
Lag time is the interval between a signal, such as button press on a game console, and the subsequent change registering on-screen. Measured with a Leo Bodnar Video Signal Input Lag Tester, this is measured in milliseconds, and provides a good indicator of how well-suited a TV is to modern gaming.
We pair this lab testing with hands-on time, viewing video samples and movies to see how these numbers translate into real-world performance. With that information, we can tell you which TVs look best, sound best and offer the best viewing experience.
Finally, we also evaluate the smart TV software and menus, getting a feel for the navigation and functions of each TV. We look at everything from the remote control design to the voice interaction to let us meaningfully talk about the smart features and overall ease-of-use for a smart TV.
