Verizon's Redbox Instant Launch Pushed Back into 2013
Verizon's Netflix killer won't go commercial until the second half of 2013.
Verizon chairman and CEO Lowell McAdam said on Tuesday during the 40th annual UBS Global Media and Communications Conference that Redbox Instant by Verizon won't launch until next year.
The original plan was to launch a Netflix killer by August 2012, but Verizon pushed the date back to the end of the year. Now December, McAdam is stating that the service still needs more testing, and will likely not go commercial until late 1Q13 or early 2Q13.
Despite the delay, he said that Verizon is being cautiously optimistic about its new business venture, but is very pleased with the progress of the current beta thus far. The company plans to open the video streaming and rental service to additional beta testers in early January, he said.
GigaOM reports that a spokesperson for Verizon contacted the site to clarify that the consumer beta will launch some time during December, not January. The details surrounding this beta is still unclear at this point, but curious customers looking for a Netflix alternative can get more info by sharing their email address here.
Last week GigaOM uncovered a load of information regarding Redbox Instant by Verizon including pricing and plan options. According to the report, a streaming-only subscription will start at $6 per month for unlimited use of the service's video catalog. For those who also want DVD movies, Redbox Instant by Verizon will offer an $8 plan that throws in four additional Redbox credits that can be used at any Redbox kiosk.
In addition to the subscription service, Redbox Instant will also provide Video On Demand rentals and outright full-blown digital sales of newer titles. Rentals will start at $0.99, and both rentals and purchases can be downloaded to a number of devices for offline viewing.
Verizon is gearing up to shut down its in-house streaming service, Verizon Video, on December 15. There's a good chance the $6 and $8 fees for Redbox Instant are discounted prices for Verizon Wireless customers while outsiders using AT&T, T-Mobile and others are required to pay the regular fee, whatever that may be next year ($7.99 and $9.99?).