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Google Places 1st in the Nielsen's Top 10 Most-Visited Sites

By - Source: AFP | B 20 comments

In other news, people still use Ask.com?

Earlier this week, Experian Hitwise decreed that according their metrics, the most-visited website in 2011 was Facebook, with Google coming in second. It wasn't a crushing defeat, since Google still owns a healthy chunk of the top ten, but coming so soon after news that Facebook was the top Android app in November, it gives the impression that Google's web domination might have a shakier foundation than was once thought. Au contraire, says Nielsen Research. Waiting until nearly the last possible minute - December 28 - to release their own data on yearly web user habits, they've announced that it is in fact Google, not Facebook, that led the year in number of unique visitors.

The data is culled from a study of work and home computer browsing habits covering the period of January 1 to October 31, 2011. It found that an average of 153,441,000 people visited Google every month, or more than a billion and a half during the 10-months studied. This makes sense, as Google remains the preferred search engine with 61.71% of the market. Facebook still performed strongly, coming in second with 137,644,000 per month (or just over a billion for the same 10 months). Rounding out the top 5, Yahoo took third with 130,121,000 unique views a month, Microsoft-owned sites MSN, Bing and Windows Live charted a combined 4th place with 115,890,000, and youtube in 5th with 106,692,000.

The complete top ten most visited sites, according to Nielsen Research, are:

1) Google (153,441,000)

2) Facebook (137,644,000)

3) Yahoo (130,121,000)

4) MSN/Bing/Windows Live (115,890,000)

5) Youtube (106,692,000)

6) Microsoft (83,691,000)

7) AOL Media Network (74,633,000)

8) Wikipedia (62,097,000)

9) Apple (61,608,000)

10) Ask Search Engine (60,552,000)

This is great news for Google, and for websites who base their entire SEO strategy on Google results. But it's not a total victory - Nielsen also studied social network visitation, and as you've probably guessed, Facebook topped the list. They enjoyed an average of 137,644,000 monthly unique visits. Google+ was in 8th with 8,207,000. The monthly average was 8,207,000. However, considering the service was only launched in June, it's still a strong showing. Not "David Fincher directs the biopic" strong, but excellent considering it could only be studied for 4 months.

The complete announcement, including data on Video site visitations and smartphone use, can be viewed on Nielsen's blog.

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Top Comments
  • 15 Hide
    thesnappyfingers , January 1, 2012 3:45 AM
    No I don't want your stupid toolbar...I hate ask.com.
  • 14 Hide
    southernshark , January 1, 2012 5:05 AM
    You know its all BS because Toms didn't even rank!!!!!
  • 13 Hide
    amuffin , January 1, 2012 3:36 AM
    Why is apple up there? :o 
Other Comments
  • 2 Hide
    stm1185 , January 1, 2012 3:18 AM
    Why is Bing/MSN/Live linked together, but Microsoft is down below? If they are going to combine things then shouldn't all the MS sites be as one, which would put them well above Google, or not combined at all which would put the individual sites well below.
  • 13 Hide
    amuffin , January 1, 2012 3:36 AM
    Why is apple up there? :o 
  • 15 Hide
    thesnappyfingers , January 1, 2012 3:45 AM
    No I don't want your stupid toolbar...I hate ask.com.
  • 0 Hide
    Anonymous , January 1, 2012 3:47 AM
    AOL media? thats a surprise... well only sort of, it is the first thing that pops up when you log on to their services, I wonder if this test included self generated tests, IE if you have to type in the address or it takes into account the homepage of your specific browser
  • 1 Hide
    alyoshka , January 1, 2012 3:49 AM
    DO they count the number of people visiting the site by the actual going into the site for results or just by the first hit of the browser?
    Cos most people would have Google as their home page, the less aware ones about bandwidth usage would have either Yahoo, which has a habit of setting itself up as the homepage every time you come across a program or a search reference to them.
    Or then for the ePeople who live only in the virtual world will have Facebook since they don't usually go anyplace else.....
  • 1 Hide
    alyoshka , January 1, 2012 3:54 AM
    And Ask.com......... lol
    It usually asks me when installing any freeware on the rig whether it could plomp itself in my rig.... the obvious answer is NO you may not, so that goes to show the number of people who actually really still don't read instructions while setting up programs..... and just blindly go clicking next next yes yes accept accept accept next finish.
  • 0 Hide
    alidan , January 1, 2012 4:11 AM
    alyoshkaAnd Ask.com......... lolIt usually asks me when installing any freeware on the rig whether it could plomp itself in my rig.... the obvious answer is NO you may not, so that goes to show the number of people who actually really still don't read instructions while setting up programs..... and just blindly go clicking next next yes yes accept accept accept next finish.


    in several programs I recently installed actually makes it seem like you can't install the program without installing their crap to, the key word is seems, I'm guessing most people won't notice that you can continue without installing it, and I'm not talking about the checkbox opt in or opt out, but menu options that say do not install.

    Install, do not install, or cancel

    so they get in that way to.

    -------------------------------------------

    That said who needs an app for Google? but Facebook on a mobile device almost requires it. I had to set that crap up for my mom
  • 14 Hide
    southernshark , January 1, 2012 5:05 AM
    You know its all BS because Toms didn't even rank!!!!!
  • 0 Hide
    Anonymous , January 1, 2012 6:53 AM
    @ stm 1185 nope google owns youtube so add it up again.
  • 2 Hide
    utag , January 1, 2012 9:25 AM
    I don't like monopoly so i hate this one. Because of Google has higher monopoly in search engine, internet ads markets. Its not good thing.
  • 6 Hide
    digiex , January 1, 2012 9:57 AM
    Quote:
    You know its all BS because Toms didn't even rank!!!!!


    ...because there are only few tech savvy, intelligent people surfing the web.^_^
  • 0 Hide
    alidan , January 1, 2012 11:39 AM
    digiex...because there are only few tech savvy, intelligent people surfing the web.^_^


    try reading some of the gaming related articles on times, some of the people actually want videogames to require more than two high-end graphics cards.
  • 1 Hide
    ojas , January 1, 2012 12:28 PM
    alidantry reading some of the gaming related articles on times, some of the people actually want videogames to require more than two high-end graphics cards.

    That's not a great idea. not everyone can afford that. i rather see a more refined engine, than a repeat of crysis.
    digiex...because there are only few tech savvy, intelligent people surfing the web.^_^

    So you're right after all, there are very few ;) 
  • 4 Hide
    shiftmx112 , January 1, 2012 2:55 PM
    I've only ever used ask.com to ask why Google is so much better.
  • 1 Hide
    darkrydr3 , January 1, 2012 5:09 PM
    Does it count that many people use Google.com as their home page, automatically making it a visited page upon opening the web browser?
  • 3 Hide
    freggo , January 1, 2012 6:02 PM
    That search engines get a lot of traffic is obvious
    I think it would be more interesting to see a top 10 without them.

  • 1 Hide
    eddieroolz , January 2, 2012 7:09 PM
    I'm rather surprised people actually access Apple.com for things.
  • -1 Hide
    whitecrowro , January 3, 2012 2:38 PM
    what is Bing?
  • 0 Hide
    dalethepcman , January 3, 2012 9:06 PM
    mouse240AOL media? thats a surprise... well only sort of, it is the first thing that pops up when you log on to their services, I wonder if this test included self generated tests, IE if you have to type in the address or it takes into account the homepage of your specific browser


    I wonder how far down the list of top sites AOL would be if you excluded Engadget?
  • 0 Hide
    Shin-san , January 3, 2012 10:11 PM
    Yahoo's search results are powered by Bing, which makes things more interesting. Then again, Yahoo has other services
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