Skip Apple Watch 11 — the Apple Watch 10 has $120 off right now in the Prime Day sale

apple watch 10 prime day sale
(Image credit: Future)

As a fitness editor, I write about the best Apple Watches for a living, so I’m always on the lookout for the best deals to recommend to readers when the Prime Day sales drop. Right now, the best Apple Watch deal isn’t on any of Apple’s latest watches — it’s on the Apple Watch 10, and you can save $120 right now on Amazon.

The Apple Watch 10 recently got replaced by the Apple Watch 11, but don’t let that put you off — the two watches are very similar. All Apple changed with the Apple Watch 11 was the slightly tougher screen and slightly longer battery life; aside from that, it’s pretty much identical to the older Apple Watch 10.

If you’re looking to upgrade your smartwatch and don’t want to wait for Black Friday, this is the deal to grab right now. Not for you? Shop all of the October Prime Day sales here.

Apple Watch 10
Apple Watch 10: was $429 now $309 at Amazon

The Apple Watch 10 is discounted to $309 on Amazon right now — that’s the cheapest I’ve ever seen it. The deal is for the 46mm watch, excluding cellular and AppleCare. The cheapest deal is on the sports band and sport loop watches, but the discount applies to several different colorways.

I’ve had the 46mm Apple Watch 10 on my wrist for the past year, and I’ve found it extremely lightweight and comfortable. The Apple Watch is designed to be worn 24/7 — I use mine to track my sleep, my cycle, and my fitness activities throughout the day.

Compared to some of the other best fitness trackers on the market, the Apple Watch is also like having an extension of your iPhone on your wrist. There’s a reason why it’s one of the best smartwatches out there.

With the Apple Watch 10, you’ll still be able to use Apple’s new sleep score feature, Workout Buddy (if you have one of the newer iPhones connected), and the new hypertension alerts. As mentioned above, it’s pretty much the same as the newer Apple Watch 11, but for $309, it’s a heck of a lot cheaper.

For more great discounts, be sure to check out our Amazon Prime Day deals live blog right now.

Jane McGuire
Fitness editor

Jane McGuire is Tom's Guide's Fitness editor, which means she looks after everything fitness related - from running gear to yoga mats. An avid runner, Jane has tested and reviewed fitness products for the past five years, so knows what to look for when finding a good running watch or a pair of shorts with pockets big enough for your smartphone. When she's not pounding the pavements, you'll find Jane striding round the Surrey Hills, taking far too many photos of her puppy. 

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