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LG Reveals New Lineup of OLED, Ultra HD TVs

As expected, LG Electronics has seemingly exploded with new TVs during the IFA 2013 show in Berlin. The company is showcasing an updated menu of OLED TVs and 4K Ultra HD TVs, and is even flaunting its popular 55 inch Curved OLED TV we first spotted at CES 2013 back in January. This curved beauty is on sale now for a crazy expensive $15,000 USD whereas it's unknown when the new products will be available, or for how much.

New to LG's lineup is the "art inspired" 55 inch GALLERY OLED TV (55EA8800), the company's first flat OLED TV (shown right). This wall-mountable solution uses an "elegant" art frame to conceal the TV's 2.2 channel Canvas Speaker forward-facing sound system within a faux art mat behind the display itself.

MORE: Sony Launches 4K Ultra HD video Service, New TVs

The TV also ships with what LG calls a "Gallery Mode" that displays high resolution digital images of iconic paintings and personal photos when the TV is not in use. Backing this innovative mode is LG's proprietary WRGB OLED picture technology, which incorporates an additional white sub-pixel, enabling wide viewing angles and vivid, "lifelike" colors.

"Our GALLERY OLED TV comprises the perfect blend of subtle beauty, unmatched picture quality and immersive sound," said Havis Kwon, president and CEO of the LG Electronics Home Entertainment Company. "Challenging the status quo, this beautifully designed and engineered product is a clear example of our ability to think beyond the ordinary and provide consumers with a differentiated experience."

In addition to the painting-like OLED TV, LG Electronics has expanded its Ultra HD TV lineup with the more affordable 55- and 65-inch units (LA9650 Series), and has upgraded its record-setting 84 inch model (84LA9800). All three Ultra HD TVs feature a built-in HEVC (High Efficiency Video Coding) decoder, allowing customers to play Ultra HD content directly from a USB flash drive, supposedly an industry first.

LG said the three units can also upscale any type of content to near UHD quality thanks to LG's Tru-ULTRA HD Engine, producing blur-free images and a 178 degree viewing angle. The LA9700 series even goes a step further with NANO FULL LED backlighting for improved contrast, brightness and color consistency, the company said.

"What’s more, the LA9700 units are equipped with a 4.1 channel, 50 watt audio system with forward-facing Sliding Speaker while the LA9650 TVs come with speakers mounted on either side of the screen," the company said. "The 84LA9800 boasts a 2.2 channel, 310 watt audio system with speakers on both sides of the immense screen for a true cinema quality experience."

That's all the info LG is providing for now, so stay tuned for additional nuggets regarding availability and pricing.

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