This 75-inch Roku TV just crashed to $699 ahead of the World Cup

A wall-mounted Roku Plus Series 4K TV displaying the Roku home screen above a credenza. There is a super-imposed badge in the bottom corner that reads: "TG Savings Squad".
(Image credit: Roku)

The 2026 FIFA World Cup is just days away. If you're hoping to upgrade your TV ahead of the games, it's my duty to inform you that many of the best TV deals are drying up fast.

The reason for this is simple: Stock is running low. The best deals today involve models that debuted last year, and a ton of people are TV-shopping right now.

Fortunately, you can still nab a nifty deal on a big-screen TV. Right now, the 75-inch Roku Plus Series is just $699 at Best Buy. It's my go-to recommendation for those searching for a simple, non-fussy streaming experience on a big, affordable screen. It'll make for a great teammate during the biggest sporting event in the world.

Roku 75" Plus Series 4K QLED TV
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Roku 75" Plus Series 4K QLED TV: was $899 now $699 at Best Buy

The Roku Plus Series is a budget-friendly 4K TV that offers a simple-but-powerful backdrop for all of your streaming needs. It's not the brightest TV on the block, but its inclusion of local dimming is very much worth having at this price point. It's good enough for casual gamers, but serious gamers might want to spend more on something more suited to their lifestyle. If all you want is an easy-to-use TV that simplifies streaming, the Roku Plus Series is a solid pick.

The Roku Plus Series isn't the brightest LED TV you can buy, nor is it the most colorful. Nevertheless, it's better-equipped for everyday viewing than most ultra-affordable, 75-inch TVs.

Unlike bottom-of-the-barrel, entry-level models that leverage edge-lit displays, the Plus Series features Mini-LED backlighting with local dimming for improved contrast. It's a feature you definitely want to have at the 75-inch size point, since there's so much picture for your eyes to soak up.

The Plus Series' modest array of Mini-LEDs won't blow you away with high-level brightness, but it should get the job done in most rooms, just as long as they aren't drenched in sunlight. If you plan on watching the tournament in a dimly lit room, even better.

But perhaps the best thing about the Plus Series (other than its sale price) is its built-in Roku software. I use a dedicated Roku device to stream everything I watch on account of its simple interface and ridiculously robust app support, and the Roku Plus Series puts that entire experience into the TV itself, so you don't even need to plug anything in.

The Roku interface is intuitive and easy for anyone to pick up and learn. It's going to be an excellent backdrop when the World Cup rolls around and we find ourselves jumping from one app to another.

As the stock of TVs like the Roku Plus Series run low, it'll be harder to find a game-changing deal on a big screen. Just last week, for instance, I was sounding the alarm about a 75-inch Hisense TV for $549. Today, that same model is back up to $1,299 — provided you can find it at all.

Looking to upgrade ahead of the World Cup? My expert recommendation is to act sooner than later.


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Michael Desjardin
Senior Editor, TV

Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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