We asked readers which TV brand they trusted most — and one company rose above the rest

As Senior TV Editor, I see nearly every TV release year after year. It’s a special opportunity to share a ton of helpful context with folks shopping for a new TV, but it also means that I’m liable to lose sight of how the average person feels about the state of the industry.

This is why, for the last several weeks, we’ve been asking you — the readers — which major TV brand you consider to be the most trustworthy.

Between Hisense, LG, Samsung, Sony, TCL and Vizio, one brand proved more trustworthy than the rest — and it wasn’t particularly close. Sony, makers of some of the best TVs you can buy, rose above the competition. Here’s how the rest of the pack stacked up.

Trusted TV brands: Full results

In just over two weeks, our poll compiled just over 3,200 votes. Here's a breakdown of the results at the time of publishing:

Among our readers, Sony-branded QLEDs, OLEDs and True RGB TVs are the most trusted. LG and Samsung are closely positioned in second and third place, while TCL, Hisense and Vizio received far fewer votes overall.

It's an interesting time to analyze these results. We recently conducted a week-long exercise in which we doled out report cards to these brands, grading each on performance, features, price and more. Sony received our highest grade for performance (A). However, Sony was also the recipient of the lowest grade we handed out for price (C-).

Our reasoning for these grades is simple: Sony's superb engineering and unparalleled picture processing amount to some of the best performance money can buy. Unfortunately, the cost of this consistency is often passed down to the viewer, as Sony TVs tend to be priced higher than rival TVs.

Sony TVs in 2026 and beyond

If Sony's 2026 Bravia TV lineup is any indication, the company is perfectly comfortable assuming the role of a trusted premium TV-maker — even if its mid-range and luxury models are priced higher than the competition.

Interestingly, our poll proves that viewers and TV-shoppers aren't necessarily fazed by this arrangement. Among our readers, Sony is more trustworthy than LG and Samsung (brands that specialize in high-end performance) and far more trustworthy than TCL and Hisense (brands commonly associated with value-forward, budget-friendly models).

Recently, Sony spun out its TV business, with rival brand TCL taking on a 51% stake in the operation. It's tough to say how this might affect Sony TVs, TCL TVs and the reputation of both brands.

We'll be continuing to run the poll, so if you haven't responded to our poll about TV-brand trustworthiness, we want to hear from you: Your input could help shape how these companies will build, tune, and market these TVs in 2027 and beyond.

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