The World Cup just started — here are 6 TV deals you can pick up today for this week's games

The Hisense UR9 in a desert landscape. On its left is the FIFA World Cup trophy on a stone pedestal, and on the right is a blue-colored badge that reads: "TG Savings Squad" — (Image credit: Hisense)

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My World Cup TV Picks

The World Cup tournament is officially under way, and if you've put off upgrading your TV until the absolute last possible minute, don't worry — I've got you covered. There are still some deep discounts worth shopping.

In searching big-name retailers for game-worthy TV deals, I've narrowed it down to a handful of options that are easy to find both online and in stores, should you decide to forgo shipping altogether.

I've included sizes and prices for almost every type of viewer and budget. These are TVs that I'm deeply familiar with, too, so I can confirm that they're great picks for the World Cup and beyond. (For more deals, check out our favorite early Prime Day deals and recommendations from the Tom's Guide Savings Squad).

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shop TV deals from $69 at Amazon
shop 55" TV deals from $379 at Best Buy
Roku 55" Plus Series Mini-LED 4K TV: was $499 now $368 @ Amazon
Hisense 65" U65QF Mini-LED 4K TV: was $999 now $547 @ Best Buy
TCL 75" QM6K Mini-LED 4K TV: was $1,299 now $899 @ Best Buy
Samsung 55" S85F OLED 4K TV: was $1,199 now $897 @ Amazon
LG 65" C5 OLED 4K TV: was $2,699 now $1,399 @ Best Buy
Hisense 65" UR9 RGB Mini-LED 4K TV: was $2,199 now $1,999 @ Best Buy

My World Cup TV Picks

1. Roku Plus Series

The 2025 Roku Plus Series TV, wall-mounted in a contemporary living room, displaying the Roku home screen. The Roku home screen is showcasing various streaming apps. — (Image credit: Roku)

The Roku Plus Series isn't the brightest LED TV you can buy, nor does it offer eye-popping color. Still, it's better-equipped for everyday viewing than most ultra-cheap, bottom-of-the-barrel sets you can buy at the last minute for World Cup-viewing.

The Plus Series' modest array of Mini-LEDs should get the job done in most rooms, just as long as they aren't soaked in sunlight. It's much better than the edge-lit screens often found in this price range.

For my money, though, the best thing about the Plus Series is its built-in Roku software. I use a dedicated Roku box to stream everything on account of its simple interface and ridiculously robust app support, and the Roku Plus Series puts that entire experience into the TV itself, so you don't even need to plug anything in.

Roku is a great backdrop for juggling multiple World Cup games in a day. The Plus Series' low price ain't bad, either.

2. Hisense U65QF

Hisense U65QF in an apartment — (Image credit: Hisense)

Once upon a time, you could find 75-inch version of this TV for around $600. While that deal is hard to come by today, you can still land a crazy-good deal on the 65-inch version of the Hisense U65QF.

You can get the full scoop on this set in our full Hisense U65QF review, but broadly speaking, here's what you need to know: The U65QF sets itself apart from lesser ultra-affordable TVs with Mini-LED backlighting. It's a hard-to-find feature at this price point.

In fact, the U65QF's Mini-LED-driven picture is brighter than almost every basic, edge-lit LED TV you'll find in this low-end price range. This makes it a fantastic pick for people who need a bright, punchy picture for daytime sports-viewing.

The U65QF's built-in software is also a handy feature to have for tracking down World Cup broadcasts. It's built around the Amazon Fire TV smart platform, and while it’s not my top choice for smart TVs, it still supports YouTube TV, Fubo, Tubi and more.

3. TCL QM6K

TCL QM6K QD-Mini LED TV — (Image credit: Future/Malcolm McMillan)

If the 65-inch screen of the Hisense U65QF isn't big enough but you're still looking to spend under a thousand bucks, one of my top picks this month is the 75-inch TCL QM6K. This is an entry-level Mini-LED TV that we loved enough to give it a four-star rating.

You can peruse our QM6K review for complete test results, but the basic gist is that the QM6K is a reliable TV for just about everything, not just sports. It's not as bright as the Hisense U65QF, but TCL's entry-level model is a bit better at the little things, like upscaling sub-4K content (something your TV will be doing quite often during the World Cup).

Unlike the Fire TV-powered U65QF, the QM6K leverages Google TV, one of my preferred smart TV platforms. Google TV's robust app support will make it easy to find ways to stream the matches you want to see this month.

4. Samsung S85F

Samsung OLED S85F TV on a table — (Image credit: Tom's Guide)

The 55-inch Samsung S85F OLED may not rock a screen as big as the previous two TVs, but right now, it's one of the most affordable OLED TVs you can buy at the 55-inch size point. Along with the LG B5, this has one of my most-recommended OLED TVs heading into the World Cup. It's a great compromise for people who are intrigued by OLED technology but who'd rather not shell out a ton of cash.

In our Samsung S85F review, my colleague Dylan describes being 'blown away by the TV’s picture quality,' and it's not hard to understand why. Like all OLED TVs, the S85F's display doesn't use a backlight. Instead, its millions of pixels are self-lit. This advantage results in a deep, detail-rich picture, along with the perfect black levels and ultra-wide viewing angles you might've heard about.

For a brighter OLED experience, take a peek at the next option on this list. It costs significantly more, but it's worth it if your living space is relatively bright.

5. LG C5

Mission: Impossible - Dead Reckoning on a LG C5 OLED TV — (Image credit: Tom's Guide)

The 65-inch LG C5 is pricier than most TVs, but it's a purchase that will set you up for years of jaw-dropping movies, shows and sports broadcasts. It'll still be an incredible TV when the next World Cup rolls around.

Like the Samsung S85F, the C5 is an OLED TV, which means it's much more impressive-looking than the aforementioned Mini-LED TVs on this list. It's also significantly brighter than the S85F, so if you want a mid-range OLED TV whose picture can really stand out during the day, the C5 is the way to go.

Year after year, the LG C Series represents one of the most popular TVs among our readers and across the world. Right now, it's nearly half-off its original price.

6. Hisense UR9

Hisense UR9 RGB Mini-LED TV on a desk — (Image credit: Tom's Guide)

If you're shopping for an impressive, cutting-edge TV to impress your friends and family during the World Cup and you don't mind spending a bit more for the privilege, the UR9 is one of the savviest ways to spend.

You can read all about its fancy hardware in our complete Hisense UR9 review, but here's a quick recap: The UR9 taps an all-new type of display technology called RGB LED (otherwise known by Hisense as RGB Mini-LED). Thanks to this souped-up LED screen, the UR9 is not only the brightest TV on this list, it’s the most colorful, too.

The UR9 is built around Google TV, so you’ve got plenty of ways to stream World Cup matches on Hisense’s flagship model. It doesn't come cheap, but this is the set I recommend if you're looking to show off a brand-new type of TV technology.

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Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.